I2S, Blue Ocean and Beyond: can Global Account do better? April 7th, 2008

How we can do it! History Beyond I2S and Blue Ocean: the Virtual Coffee Machine Rollout at Global Accounts

History

Beyond I2S and Blue Ocean: the Virtual Coffee Machine

Rollout at Global Accounts

Part I History

I2S HQ: Merits A useful tool to encourage ALL employees to contribute to the company development Thinking out of the box can generate profitable solutions for MAG Good ideas are not limited to management

A useful tool to encourage ALL employees to contribute to the company development

Thinking out of the box can generate profitable solutions for MAG

Good ideas are not limited to management

I2S HQ: and Limits With vicious effects which may limit IS2 impact: Individual reward prevents team approach Selection process potentially kills « not finalized good ideas » 3 best ideas rewards limit sound evaluation of ideas Campaigns with a theme limit free spontaneous thinking KPI implementation tracking favours existing ideas instead of real innovation

With vicious effects which may limit IS2 impact:

Individual reward prevents team approach

Selection process potentially kills « not finalized good ideas »

3 best ideas rewards limit sound evaluation of ideas

Campaigns with a theme limit free spontaneous thinking

KPI implementation tracking favours existing ideas instead of real innovation

Innovation Brazil: Pull and Push A permanent, spontaneous and guided approach: All year long , employees submit their ideas to the Innovation Committee In parallel, each LOB innovation workgroup submits every quarter new ideas to the Innovation Committee Each idea is rated by the Innovation Committee and could receive if selected from 40€ to 10,000€ reward Successful implementation of the idea and its actual impact on growth/profit , will be associated with a complementary reward (% of generated profit up to initial reward amount)

A permanent, spontaneous and guided approach:

All year long , employees submit their ideas to the Innovation Committee

In parallel, each LOB innovation workgroup submits every quarter new ideas to the Innovation Committee

Each idea is rated by the Innovation Committee and could receive if selected from 40€ to 10,000€ reward

Successful implementation of the idea and its actual impact on growth/profit , will be associated with a complementary reward (% of generated profit up to initial reward amount)

Innovation Brazil: lessons and limits The Innovation Committee is a key success factor: A team of permanent members selected in senior management of Operations, HR, Commercial, IT and Finance Importance of diversity (division and hierarchy) of members in workgroups always approach the idea with a customer point of view Make the employees involvement permanent Despite very positive results, some limits: Evaluation based on ROI difficult to estimate for all ideas After 3 years, intense involvement is a challenge to keep

The Innovation Committee is a key success factor:

A team of permanent members selected in senior management of Operations, HR, Commercial, IT and Finance

Importance of diversity (division and hierarchy) of members in workgroups

always approach the idea with a customer point of view

Make the employees involvement permanent

Despite very positive results, some limits:

Evaluation based on ROI difficult to estimate for all ideas

After 3 years, intense involvement is a challenge to keep

I2S: the best of two ways Cooperation/Competition: favour group instead of individual approach to get more mature/finished ideas 3Ps: Push, Pull in a Permanent I2S attitude Top Management involvement: to show how serious we are about the process and results at stake, and get contribution of ALL employees Rating/Ranking: quantitative AND qualitative criteria to reward ALL good ideas and not just a limited number Recognition/Reward: best reward is idea implementation and associated recognition

Cooperation/Competition: favour group instead of individual approach to get more mature/finished ideas

3Ps: Push, Pull in a Permanent I2S attitude

Top Management involvement: to show how serious we are about the process and results at stake, and get contribution of ALL employees

Rating/Ranking: quantitative AND qualitative criteria to reward ALL good ideas and not just a limited number

Recognition/Reward: best reward is idea implementation and associated recognition

Alternative Rewards Identification of competences Use by HR for mobility Provide training offers according to competence/center of interest Include and reward through Annual performance Review Participation of champion to presentations of project to Bus or Allianz, and to implementation Breakfast with the president Participation to I2S committee Individual congratulations from all COMEX members Innovation employee of the year Name project after initiating person Communication throughout the group One afternoon off for the team An extra day-off / possibility to adapt one’s working hours Gain of points, and attribution of rewards according to number of points Possibility to finance a humanitarian project to be chosen by the group Champions Public recognition “ Fringe benefits”

Part II Beyond I2S and Blue Ocean: the Virtual Coffee Machine

Beyond I2S and Blue Ocean: the Virtual Coffee Machine A NEW PROCESS FOR GENERATING IDEAS AND SECURING IMPLEMENTATION Method: Study of the workflow of an idea how to adapt it to MAG what tools can we use what are the pre-requisites for success of the process

A NEW PROCESS FOR GENERATING IDEAS AND SECURING IMPLEMENTATION

Method: Study of the workflow of an idea

how to adapt it to MAG

what tools can we use

what are the pre-requisites for success of the process

The workflow of an idea GENESIS EXPRESSION MATURATION WORKGROUP PUBLICATION VALIDATION REWARD IMPLEMENTATION EVALUATION

GENESIS

EXPRESSION

MATURATION

WORKGROUP

PUBLICATION

VALIDATION

REWARD

IMPLEMENTATION

EVALUATION

The workflow of an idea GENESIS EXPRESSION MATURATION WORKGROUP PUBLICATION VALIDATION REWARD IMPLEMENTATION EVALUATION Birth of an idea A flash, the result of a discussion, a hobby… Facilitators: Brainstorming, socializing among colleagues Participation to conferences, shows, seminars Meetings with clients and business units Push of official topics (NPS, Global Empl Survey) Pre-requisite: Possibility to express and share the idea On-going process

GENESIS

EXPRESSION

MATURATION

WORKGROUP

PUBLICATION

VALIDATION

REWARD

IMPLEMENTATION

EVALUATION

Birth of an idea

A flash, the result of a discussion, a hobby…

Facilitators:

Brainstorming, socializing among colleagues

Participation to conferences, shows, seminars

Meetings with clients and business units

Push of official topics (NPS, Global Empl Survey)

Pre-requisite:

Possibility to express and share the idea

On-going process

The workflow of an idea GENESIS EXPRESSION MATURATION WORKGROUP PUBLICATION VALIDATION REWARD IMPLEMENTATION EVALUATION The idea needs to be shared in writing Tools: user friendly web-based application, forum, open blog, wiki... Pre-requisite: make sure the access to the tool is general among all employees (automatic welcome page, invitations to connect, consult and participate) Reward the expression of ideas

GENESIS

EXPRESSION

MATURATION

WORKGROUP

PUBLICATION

VALIDATION

REWARD

IMPLEMENTATION

EVALUATION

The idea needs to be shared in writing

Tools: user friendly web-based application, forum, open blog, wiki...

Pre-requisite:

make sure the access to the tool is general among all employees (automatic welcome page, invitations to connect, consult and participate)

Reward the expression of ideas

The workflow of an idea GENESIS EXPRESSION MATURATION WORKGROUP PUBLICATION VALIDATION REWARD IMPLEMENTATION EVALUATION The idea needs to be challenged in the selected tool, in order become a candidate for dedicated groupwork A moderator will decide when it is time to change from IDEA status to GROUPWORK status Pre-requisite: Reward participation in discussion: trace contributions and provide recognition For simple ideas, possibility for moderator to decide to skip groupwork and go directly to publication/validation If idea not selected for groupwork, feedback needs to be provided

GENESIS

EXPRESSION

MATURATION

WORKGROUP

PUBLICATION

VALIDATION

REWARD

IMPLEMENTATION

EVALUATION

The workflow of an idea GENESIS EXPRESSION MATURATION WORKGROUP PUBLICATION VALIDATION REWARD IMPLEMENTATION EVALUATION Discuss, develop, improve, detail, structure the idea in order to publish it 4 to 5 participants Application for participation to be performed on the “tool” Public approval from N+1 required N+1: needs a program description to approve (objectives, means, deliverables, planning) commits to give participants the means to contribute (timewise – priorities) needs to receive recognition for his effort to facilitate contribution of his/her team members, and thus the department’s effort towards innovation.

GENESIS

EXPRESSION

MATURATION

WORKGROUP

PUBLICATION

VALIDATION

REWARD

IMPLEMENTATION

EVALUATION

Discuss, develop, improve, detail, structure the idea in order to publish it

4 to 5 participants

Application for participation to be performed on the “tool”

Public approval from N+1 required

N+1:

needs a program description to approve (objectives, means, deliverables, planning)

commits to give participants the means to contribute (timewise – priorities)

needs to receive recognition for his effort to facilitate contribution of his/her team members, and thus the department’s effort towards innovation.

The workflow of an idea GENESIS EXPRESSION MATURATION WORKGROUP PUBLICATION VALIDATION REWARD IMPLEMENTATION EVALUATION Make the result of groupwork available for validation and go-ahead Use a pre-definite but simple format to submit the result of the groupwork

GENESIS

EXPRESSION

MATURATION

WORKGROUP

PUBLICATION

VALIDATION

REWARD

IMPLEMENTATION

EVALUATION

The workflow of an idea GENESIS EXPRESSION MATURATION WORKGROUP PUBLICATION VALIDATION REWARD IMPLEMENTATION EVALUATION GO / NO GO for implementation A validation committee needs to be formed: presided by one COMEX member, changing every year includes selected managers Validation with immediate reward effect Validation to take place as an on-going process Validation of ALL quality ideas (no quota)

GENESIS

EXPRESSION

MATURATION

WORKGROUP

PUBLICATION

VALIDATION

REWARD

IMPLEMENTATION

EVALUATION

GO / NO GO for implementation

A validation committee needs to be formed:

presided by one COMEX member, changing every year

includes selected managers

Validation with immediate reward effect

Validation to take place as an on-going process

Validation of ALL quality ideas (no quota)

The workflow of an idea GENESIS EXPRESSION MATURATION WORKGROUP PUBLICATION VALIDATION REWARD IMPLEMENTATION EVALUATION Reward is needed. So is recognition. Financial remuneration to be spread over time (immediate + after visible effects) Other types of reward as valid as financial: Ideas for non financial reward Benefits: afternoon off, use reward budget in humanitarian project… Recognition from COMEX, president, pairs... Identification of champions: link with Annual Performance Review, training, mobility…

GENESIS

EXPRESSION

MATURATION

WORKGROUP

PUBLICATION

VALIDATION

REWARD

IMPLEMENTATION

EVALUATION

Reward is needed. So is recognition.

Financial remuneration to be spread over time (immediate + after visible effects)

Other types of reward as valid as financial:

Ideas for non financial reward

Benefits: afternoon off, use reward budget in humanitarian project…

Recognition from COMEX, president, pairs...

Identification of champions: link with Annual Performance Review, training, mobility…

The workflow of an idea GENESIS EXPRESSION MATURATION WORKGROUP PUBLICATION VALIDATION REWARD IMPLEMENTATION EVALUATION Transfer to the concerned department for implementation, with support of the workgroup Evaluation of the results: Qualitative and quantitative evaluation of success Appreciation of financial impact Distribution of second part of remuneration

GENESIS

EXPRESSION

MATURATION

WORKGROUP

PUBLICATION

VALIDATION

REWARD

IMPLEMENTATION

EVALUATION

Transfer to the concerned department for implementation, with support of the workgroup

Evaluation of the results:

Qualitative and quantitative evaluation of success

Appreciation of financial impact

Distribution of second part of remuneration

Part III Rollout at Global Accounts

Change management Habits Culture Tools Training Organization We propose In order to change

Tools Suggestion box Blog : http://www.wmaker.net/innovation (login: Anne, psw: Masas2007) Workgroups Google Groups / Google Apps Confluence / PB Wiki www.doodle.ch Others Ma.gnolia, RSS readers, iGoogle Online, ready to be used. We do not need IT.

Suggestion box

Blog : http://www.wmaker.net/innovation (login: Anne, psw: Masas2007)

Workgroups

Google Groups / Google Apps

Confluence / PB Wiki

www.doodle.ch

Others

Ma.gnolia, RSS readers, iGoogle

Online, ready to be used. We do not need IT.

Suggestion box

Training Learn to work in a collaborative way Cooperation not Competition Learn to use the tools Google Groups / Confluence / PB Wiki Ma.gnolia / Technorati / Digg RSS readers / iGoogle SaaS mode In a funny way One day long Treasure hunting

Learn to work in a collaborative way

Cooperation not Competition

Learn to use the tools

Google Groups / Confluence / PB Wiki

Ma.gnolia / Technorati / Digg

RSS readers / iGoogle

SaaS mode

In a funny way

One day long

Treasure hunting

Organization Innovation Comity (Franck, Anne, Erick) : deals with planning conflicts validates ideas Animator animates the forum helps ideas turn into workgroups organizes presentations of workgroups’ publications General secretary organizes comity meetings takes notes

Innovation Comity (Franck, Anne, Erick) :

deals with planning conflicts

validates ideas

Animator

animates the forum

helps ideas turn into workgroups

organizes presentations of workgroups’ publications

General secretary

organizes comity meetings

takes notes

List of Ideas Internal Organisation Salesforce Tenders Tele-working Globale Accounts / Global Warming (collabortative tools to avoid travelling to BUs => sparings) ISO 9001 Data Warehouse, Reporting & KPI Car park availability - Telematics Wikipintouch (collaborative directory including all the contacts GA account is using on a daily basis) Automotive B2C

Internal Organisation

Salesforce

Tenders

Tele-working

Globale Accounts / Global Warming (collabortative tools to avoid travelling to BUs => sparings)

ISO 9001

Data Warehouse, Reporting & KPI

Car park availability - Telematics

Wikipintouch (collaborative directory including all the contacts GA account is using on a daily basis)

Automotive B2C

Conditions For Success Use of collaborative and user friendly tools, like Wikis. Tool needs to allow modification by participants (not IT), to track modifications, to provide measurement and rankings of participation. Strong involvement of COMEX and middle management On-going process Animation and moderation. Create a guide of conduct. Part of company culture to facilitate innovation Favour group vs individual NO MORE COMPETITION BUT COOPERATION

Use of collaborative and user friendly tools, like Wikis.

Tool needs to allow modification by participants (not IT), to track modifications, to provide measurement and rankings of participation.

Strong involvement of COMEX and middle management

On-going process

Animation and moderation. Create a guide of conduct.

Part of company culture to facilitate innovation

Favour group vs individual

NO MORE COMPETITION BUT COOPERATION

Planning GO / NOGO (in months) T+0 T+1 T+2 T+3 Training of the team on collaborative work and tools (Tools are already here) 3 to 5 workgroups un progress 1 to 2 ideas published

The End Anne Douard-Dupin [email_address] Isabelle Solli [email_address] Laurent Bazac-Billaud [email_address] Olivier Coquille [email_address] Cédric Ringenbach [email_address]

Anne Douard-Dupin [email_address]

Isabelle Solli [email_address]

Laurent Bazac-Billaud [email_address]

Olivier Coquille [email_address]

Cédric Ringenbach [email_address]