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Brand protection on social media: Listen to your consumers, or to your lawyer?

by Professor at Cyberspace on Jun 28, 2011

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Talk at EDHEC Research Day, June 28, 2011. Summary of a research paper co-authored with C. Roquilly, to be published in September '11.

Talk at EDHEC Research Day, June 28, 2011. Summary of a research paper co-authored with C. Roquilly, to be published in September '11.

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Brand protection on social media: Listen to your consumers, or to your lawyer? Brand protection on social media: Listen to your consumers, or to your lawyer? Presentation Transcript