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Flemish Teenagers' Media Richness: A multi-method approach to the appropriation of media technologies
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Courtois, C., Mechant, P. & Paulussen, S. (2010). Flemish Teenagers' Media Richness: A multi-method approach to the appropriation of media technologies. In: E-Youth: Balancing between opportunities ...

Courtois, C., Mechant, P. & Paulussen, S. (2010). Flemish Teenagers' Media Richness: A multi-method approach to the appropriation of media technologies. In: E-Youth: Balancing between opportunities and risks, Antwerp, 2010-05-27.

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Flemish Teenagers' Media Richness: A multi-method approach to the appropriation of media technologies Presentation Transcript

  • 1. Flemish Teenagers’ Media Richness A multi-method approach to the appropriation of media technologies Courtois, Cédric Mechant, Peter Paulussen, Steve IBBT-MICT-Ghent Univeristy http://www.mict.be
  • 2.
    • Media use influences
      • Identity Formation and Attainment of Autonomy
      • By means of music, video, games, online content, etc.
    ‘ The Sims’
  • 3.
    • Media technologies are
    • ascribed meaning too…
    • Double articulation of media
    • Relevance in age of convergence
    • E.g. Cell phones:
      • Interference and independence
      • At no-when-times and no-where-spaces
      • Mobiles as fashion statements
  • 4.
    • Need for representative figures on appropriation
    • ‘ Apestaartjaren 3’ research project, an intensive collaboration with:
    • Methodology:
    • Quantitative class room surveys in Flemish Secondary Schools ( N = 1725)
      • Representative for Flemish secondary school population
      • M age = 15.24 ( SD = 1.85), 51% females
    • Follow-up interviews at the homes of the inteviewees to gather additional context ( N = 40)
  • 5. Latent class analysis yields three empirical clusters:
    • Media-rich bedroom
    • 38%; 67% male
    • + p having media technologies in the private bedroom
    • + p watching TV, gaming, Web surfing
    • Media-rich environment
    • 32%; 55% male
    • + p having media technologies at shared spaces
    • + p watching TV, gaming, Web surfing
    • Limited media environment
    • 29%; 75% female
    • - p having game console, mobile devices, television, pc
    • Subtle differences in usage
  • 6.
    • Some additional findings from the interviews…
    • Television
    • Watch TV at the living room , despite bedroom device
    • Own set furnishes autonomy: freedom of choice
    • Computer
    • Don’t care which one, as long as its mine + respect my privacy
  • 7.
    • Some additional findings from the interviews…
    • Video gaming
    • Broad range of devices (mobile and fixed consoles) and game genres/types
    • Meaning is associated with the type of use
    • Mobile
    • Multifunctional: replacing other devices
    • Status symbol: keep up with fashion
    • Ultrapersonal: ’It’s mine! Don’t even touch it!’
  • 8.
    • Conclusions
    • Do not only focus on messages: technologies carry meaning too
    • Variable degrees of media-richness: variety of devices in different spaces
  • 9.
    • Thank you for listening…
    • Contact:
      • Cédric Courtois
      • [email_address]
      • Research Group for Media & ICT
      • http://www.mict.be