#RPCES2014

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Feedback from the CES 2014, the new trends !

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#RPCES2014

  1. 1. Opérateur de stratégies d’influence #RPCES2014 | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  2. 2. PROSPECTIVE | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  3. 3. | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  4. 4. | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  5. 5. | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  6. 6. | Bataille médiatique | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  7. 7. | Tout se numérise | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  8. 8. | Internet of every-things | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  9. 9. | Smart Objects / Connected Objects | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  10. 10. | Smart Objects / Connected Objects | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  11. 11. | Objects connectés | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  12. 12. | Deux mots sur les smartwatches | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  13. 13. | Maintenant tout est possible | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  14. 14. | Nos 10 tendances | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  15. 15. | 1- Apps Des apps pour les objets connectés Des apps à mettre à jour Des apps à sécuriser Des apps à vendre et à acheter Des appstores à développer, créer, inventer L’émergence d’un nouvel écosystème (de nouveaux écosystèmes ?) | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  16. 16. | 2- A la recherche de l’alternative aux mots de passe | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  17. 17. | 3- Quantification de soi et du reste | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  18. 18. | 4- Internet (expected) everywhere | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  19. 19. | 5 – Design everywhere Hardware is the new software | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  20. 20. | 6- Avantages > inquiétudes L’usage et les avantages que les consommateurs tirent et vont tirer des objets intelligents et/ou connectés dépassera largement leurs réticences (data privacy, confidentialité …) Mais les consommateurs rechercheront des solutions pour se protéger (cf. 2) | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  21. 21. | 7- Mots clefs Wearable Internet of things Mobile Possible Concept Futur Social | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  22. 22. | 8- Combien ça coûte ? Achat Usage | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  23. 23. | 9- Des capteurs omniprésents Température Souffle Humidité Altitude Mouvement Accélération Orientation Couleurs GPS Acidité Rythme … | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  24. 24. | 10- Passer d’un écran à l’autre Disposer de (toutes) ses informations quel que soit l’appareil utilisé PC, laptop, téléphone, tablette, console de jeux… Interrompre une activité pour la reprendre en l’état sur un autre appareil Disposer sur tout ses appareils des mêmes fonctions de base : accès aux données et applications, sécurité.. | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  25. 25. | FrenchTech@CES | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  26. 26. | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  27. 27. | Des résultats | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  28. 28. | Mais… | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  29. 29. | Comment communiquer pour profiter d’un événement comparable au CES ? | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  30. 30. | Quand communiquer ? AVANT ! | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  31. 31. | Profiter des présents | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  32. 32. | Avoir quelque chose à montrer | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  33. 33. | Savoir raconter l’histoire en quelques mots et être disponible pour le faire | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  34. 34. | Utiliser tous les passe-droits 500 startups CES Unveiled Ubifrance INPI … | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  35. 35. | Le bêtisier du CES | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  36. 36. | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  37. 37. | J’ai une paire de Google Glass …mais je ne m’en sers pas | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE
  38. 38. | Merci | PUBLIC RELATIONS | CONSULTING | BRAND CONTENT | CREATION | DIGITAL | PROSPECTIVE

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