Good q2 2012_data_report

Good Technology Device Activations Report | Q2 2012Android smartphone activations nearly doubled quarter-over-quarter, but iOS was still the leading platform; Windows Phone enters the race, debuting this quarter Mobility within Government/Public Sector, Manufacturing and Retail Industries Grows

Executive SummaryGood Technology, the leader in secure enterprise mobility solutions, analyzed mobile device activations among their enterprise customers overthe second quarter of 2012 to track notable changes and trends in device and mobile operating system usage within corporations.The data collected shows that while Android smartphone usage within the enterprise nearly doubled, iOS continued to be the dominantplatform, led primarily by the iPhone 4S. Additionally, while tablet adoption continued to grow—dominated by the iPad, which accounted for94.5 percent overall tablet activations— smartphone usage still outnumbered tablet usage by three to one, accounting for 73 percent of totaldevice activations, compared to only 27 percent for tablets.Windows Phone also made its debut in Good’s data report in the quarter following Good’s release of Windows Phone 7.5 support in April 2012.While Windows Phone only accounted for 1.2 percent of overall activations in Q2, Good expects this number to grow in future quarters asadditional devices become available.Key Data Points• Android activations grew 10 percent overall in Q2 2012 to 37 percent, smartphone activations nearly doubled from Q1 2012• iOS activations dropped from 79.9 percent in Q1 2012 to 70.8 percent in Q2 2012• The iPhone 4S—which dominated activations in Q1 2012, at 4x any other device – leveled out this quarter at 30.8 percent overall• iPads dominated, representing 94.5 percent Q2 2012 tablet activations• Net activations within the Business & Professional Services industry dropped by nearly seven percent, while iPad activations in the Life Sciences industry also fell four spots from Q1 2012• Mobile deployments expanded within the Government/Public Sector, Manufacturing, and the Wholesale & Retail industries• Samsung’s Android devices captured three of the top 10 device spots: the Galaxy S II, the Galaxy Nexus and the Galaxy Note• Windows Phone debuted in this quarter’s report following initiation of Good’s support for Windows Phone 7.5 in April 2012, accounting for 1.2 percent of total smartphone activations02 | Good Technology Q2 Data Report | © 2012 Good Technology

IntroductionAs innovative mobile devices and an array of enterprise productivity applications continue to enter the marketplace, mobile worker usagecontinues to increase. In fact, IDC predicts that the amount of mobile workers will grow to 1.3 billion in 2015, accounting for 37.2 percent of theglobal workforce1. Additionally, according to a recent survey sponsored by Good Technology, more than 80 percent of American employeescontinue answering calls and emails from their mobile device after they have left the office for an average of seven extra hours each week –almost another full day of work—which adds up to more than a month and a half of overtime a year. From customer-facing workers to C-levelexecutives, today’s highly mobile workforce is leveraging smartphones and tablets as productivity tools to stay organized, respond tocustomers, and stay on top of deliverables. They are also mixing work and their personal lives on these devices in ways never seen before.Companies looking to tap into these productivity benefits increasingly want to support the devices and platforms that make employees themost productive and happy, while maintaining security and privacy, and cutting costs.Thousands of customers across every major industry, including eight of the top 10 financial institutions, five of the top 10 healthcareorganizations, and half of the FORTUNE 100™, use Good Technology to secure and manage mobile data, applications and devices within theirenterprise. Good’s Q2 2012 quarterly activation report examines the device models and OS platforms that Good’s more than 4,000 enterprisecustomers – and their employees – activated during April, May and June 2012. Because this customer data set represents a wide range ofindustries–including Financial Services, Healthcare, Life Sciences, Business & Professional Services, Legal, Government, and High Tech–andall major geographies, these findings provide a solid snapshot of the overall enterprise mobility landscape.“Worldwide Mobile Worker Population 2011-2015 Forecast”, Stacy Crook, IDC, December 2011.103 | Good Technology Q2 Data Report | © 2012 Good Technology

MethodologyGood analyzed activations by month—across thousands of corporate and government organizations, each with at least five activateddevices—to determine the “Top 10” most frequently activated devices and overall trends for net new activations across the mobile OSplatforms Good supports (which includes iOS, Android and Windows Phone). It is worth noting that because RIM devices use the BlackBerry®Enterprise Server for corporate email access, Good does not have insight into BlackBerry handset activation trends and they are not reflectedin this report.Analyzing both the “Top 10” device and the long tail of net new device activations by platform provides unique insight into not only thepopularity of individual mobile form factors, but also the platforms that gain enterprises approval for use and access to business informationand applications. The growing adoption of Good Technology’s Good Dynamics™ application development platform will help the company alsoanalyze application use and deployment metrics later this year.04 | Good Technology Q2 Data Report | © 2012 Good Technology

Results - “Top 10” Devices Figure 1Figure 1 shows a strong preference for Apple devices in Q2 2012,with iOS smartphones and tablets claiming the top four spots.On the whole, the two most recently released iPhones (4S and 4)and iPads (2 and 3) drove the majority of activations for theperiod from April 1 through June 30, 2012. The iPhone 4S wasthe top device, driving nearly twice as many activations as anyother smartphone with 30.8 percent of activations for the quarter.The iPad 3 was the second most popular device amongenterprise activations, averaging 13.3 percent for the quarter. TheiPhone 4 was the third most popular device with 12 percent of allactivations.Android smartphones gained ground in this quarter, capturing36.9 percent of total activations, led by the popular SamsungGalaxy S II, which ranked fifth this quarter at 4.6 percent,followed by the Motorola Droid Razr at 3.2 percent. Both Androiddevices outpaced the original iPad and iPhone 3S, which rankseventh and eighth, down from fifth and sixth place last quarter,claiming 2.3 and 1.8 percent in Q2 respectively. Samsung’sGalaxy Note, which was rolled out in East Asia, Europe, and Indiain December 2011, and North America last quarter, closed outthe top 10 with 0.9 percent of total activations. As of the close ofthe second quarter, Samsung reports it has shipped more thanseven million Galaxy Notes worldwide so Good predicts thatmore activations of this device are likely in Q3.05 | Good Technology Q2 Data Report | © 2012 Good Technology

Results - Activations By Platform Figure 2Apple iOS device activations still account for more than twice thenumber of Android activations in the enterprise when it comes tooverall platform activations. iOS accounted for 70.8 percent,Android was 28.3 percent and Windows Phone 7 was 0.9 percent.Android experienced a 10 percent growth quarter over quarter,regaining momentum after a significant decline last quarter whenenterprise support fell to 20 percent of total devices. Android’sgains in this quarter mirror the pattern Good saw in Q2 2011 whereAndroid picked up steam once the latest iPhone hardware hadbeen on the market for a while. By comparison, Android activationswere 29 percent in Q4 2011, 32 percent in Q3 2011 and 25 percentone year ago in Q2 2011.Good attributes Android’s growth this quarter – with smartphoneactivations nearly doubling – to the availability of new andfeature-rich Android devices by Samsung. The company attributesthe iOS decline to market saturation as most iOS device hardwarehas been available for some time.For the first time, a third mobile platform was added to Good’sdevice analysis following the introduction of the company’s supportfor Windows Phone 7.5 in April 2012. In Q2, Windows Phonedevices accounted for 1.2 percent of total smartphone activations.It remains to be seen if the rollout of Microsoft’s Windows 8 OS forboth smartphones and tablets spurs an increase in use of Windowsdevices within the enterprise.06 | Good Technology Q2 Data Report | © 2012 Good Technology

Results - Smartphone Activations By Device Figure 3TypeThe iPhone 4S led iOS smartphone activations, followed by the iPhone 4and the iPhone 3GS for a combined 61.9 percent overall smartphoneactivations for the quarter (up from 55 percent in Q1 2012, even as iPhone 3use drops).Android activations accounted for 37 percent of smartphones in Q2 2012.Referring back to “Top 10” Devices in Figure 1, the top Android devicesactivated this quarter were the Samsung Galaxy S II, Motorola Droid Razr,Samsung Galaxy Nexus and Samsung Galaxy Note.Also noted above, Windows emerged in the last month of the secondquarter, capturing 1.2 percent of total activations, which representssmartphones only, as there are currently no tablets available for theWindows mobile platform. It will be interesting to see how the arrival ofWindows 8 and Microsoft Surface impact activations in future quarters.07 | Good Technology Q2 Data Report | © 2012 Good Technology

Results - Tablet Activations by Type Figure 4Apple’s iPads dominated tablet activations with 94.5 percent of totalactivations for the quarter (down from 97.3 percent in Q1 2012) led by thenew iPad 3 which was released in March 2012, with the iPad 2 contributingsignificantly as well, most likely due to the continual price drop applied byApple since the release of the iPad 3.The iPad 3 debuted in the last month of Q1 2012 at number four with 12.1percent of overall activations and ranked #2 this quarter with 13.3 percentoverall, a slight increase over last quarter. The older iPad 2 is not far behindat number four, comprising 10.3 percent of overall activations, down from #2last quarter with 17.7 percent of total activations.Android tablets still make up a small percentage of tablet activations at 5.5percent, but this is a major increase from 2.7 percent last quarter. Goodattributes this growth to the emergence of the Galaxy Note, a hybrid Androidsmartphone/tablet that ranked number 10 in top devices for Q2 2012.Additionally, these figures are fairly average for Android tablets sinceAndroid activations are mainly led by smartphone activations.As noted earlier, it will be interesting to see how the arrival of WindowsSurface—the first Windows tablet PC—impacts activations in futurequarters.08 | Good Technology Q2 Data Report | © 2012 Good Technology

Results - Net Activations By Figure 5IndustryThe Financial Services industry continued to leadmobile device activations by industry, up to 37.8percent overall in Q2, from 36.1 in Q1 2012 whichGood believes is a direct result of the industry’scontinued embrace of the Bring-Your-Own-Devicemodel (“BYOD”).The most notable shift among industry activationsis a significant drop in device deployments withinBusiness & Professional Services industries (downfrom 17 percent in Q1). It’s possible that thisdecline is the result of early adoption and rollout ofmobility programs by organizations whose globalworkforces include several travelling professionals.Another notable shift was the increased use ofmobile devices by Government/Public Sectororganizations (up from five percent in Q1 2012 toeight percent in Q2), Manufacturing (up from fourpercent in Q1 to seven percent in Q2), andWholesale & Retail (up from three percent in Q1 tofive percent in Q2) companies. While theseindustries have been slower to adopt mobilitysolutions, Good is consistently seeing customers inthese sectors increase their mobile deployments.09 | Good Technology Q2 Data Report | © 2012 Good Technology

Results - iPad Activations By Industry Figure 6Figure 6 breaks down the percentage of net monthly iPadactivations by industry. Financial Services continued to see themost iPad adoption at 45.7 percent of all industries, up from40.8 percent in Q1. Business and Professional Servicesmaintained the second highest amount of iPad activations at8.8 percent, down from 9.4 percent last quarter. In a surprisingturn, Life Sciences, which made a jump in Q1 to capture the #3spot at 9.3 percent, fell to #9 at 3.7 percent in Q2. This couldbe attributed to massive deployment of iPads amongst Good’spharmaceutical customers in Q1 and a minimal need for newdevices in Q2. Similarly, activations dropped in thecommunications sector from #5 in Q1 to #10 this quarter atonly 3.3 percent of iPad activations.The following sectors saw upward movement in Q2 2012 overlast quarter’s iPad activations: Manufacturing saw the biggestjump, going from number seven in Q1 to number four in Q2;High Tech (number eight to number five), Legal (number nine tonumber seven), Wholesale/Retail number 10 to number eight)and Healthcare (number four to number three).10 | Good Technology Q2 Data Report | © 2012 Good Technology

About Good TechnologyGood Technology, the leader in secure enterprise mobility solutions, creates a world where employees can securely connect, communicate, andcollaborate using their personal iOS, Android, and Windows Phone devices. A world where IT can manage mobile apps, devices and enterprisedata simply and safely to increase overall business productivity. A world where business information can travel wherever it needs to go, withoutputting sensitive enterprise or personal data at risk. Good Technology’s customers include more than 4,000 organizations worldwide, includingFORTUNE 100™ leaders in financial services, healthcare, retail, telecommunications, manufacturing, legal, and government. Learn more atwww.good.com.©2012 Good Technology, Inc. and its related entities. All rights reserved. GOOD, GOOD TECHNOLOGY, the GOOD logo, GOOD FOR ENTERPRISE, GOOD FOR GOVERNMENT, GOOD FOR YOU, GOOD DYNAMICS,SECURED BY GOOD AND GOOD DYNAMICS APPKINETICS are trademarks of Good Technology, Inc. and its related entities. All third-party trademarks, trade names, or service marks may be claimed as the propertyof their respective owners. Goods products and technology and products are protected by U.S. patents and various other foreign patents. Other patents pending.iPad, iPhone and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. Android is a trademark of Google Inc. © 2012.11 | Good Technology Q2 Data Report | © 2012 Good Technology

Good q2 2012_data_report

by Cedric Buisson on Jul 30, 2012

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