DivX Streaming SurveyUK, Germany, France, Spain and ItalyJuly 2012
Results Region2   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Region)About the survey                                                Key findings    • Goal: Understanding the ...
Have you streamed a movie or TV show?                                                                    Yes              ...
I prefer to stream my movies or TV shows to:                                    Smartphone                       Tablet   ...
What type of streaming service have you primarilyused?                                                     A la carte     ...
What part of the streaming experience would you ratehighest in importance                                                 ...
In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? ...
How would you rate your streaming experience in termsof visual quality?                                                   ...
Which of the following features would you most like tosee offered in streaming movies or TV shows?                        ...
Have you experienced any of the following issues whenattempting to stream a movie?             70                         ...
If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason:       60                   ...
Results UK13   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (UK)About the survey                                               Key findings • Goal: Understanding the video st...
Have you streamed a movie or TV show?                                                                No                   ...
I prefer to stream my movies or TV shows to:                                                                  Tablet      ...
What type of streaming service have you primarilyused?                                                               A la ...
What part of the streaming experience would you ratehighest in importance                                                 ...
In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? ...
How would you rate your streaming experience in termsof visual quality?                                                   ...
Which of the following features would you most like tosee offered in streaming movies or TV shows?                        ...
Have you experienced any of the following issues whenattempting to stream a movie? 90                                83% 8...
If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason: 60 50                      ...
Results Germany24   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Germany)About the survey                                               Key findings • Goal: Understanding the vid...
Have you streamed a movie or TV show?                                                                     Yes             ...
I prefer to stream my movies or TV shows to:                                            Smartphone         Tablet   None o...
What type of streaming service have you primarilyused?                                A la carte purchase                 ...
What part of the streaming experience would you ratehighest in importance                                                 ...
In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? ...
How would you rate your streaming experience in termsof visual quality?                                                   ...
Which of the following features would you most like tosee offered in streaming movies or TV shows?                        ...
Have you experienced any of the following issues whenattempting to stream a movie?       80                               ...
If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason:         50                 ...
Results France35   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (France)About the survey                                               Key findings • Goal: Understanding the vide...
Have you streamed a movie or TV show?                                                                No                   ...
I prefer to stream my movies or TV shows to:                               Smartphone                         Tablet     N...
What type of streaming service have you primarilyused?                                             A la carte             ...
What part of the streaming experience would you ratehighest in importance                                                 ...
In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? ...
How would you rate your streaming experience in termsof visual quality?                                                   ...
Which of the following features would you most like tosee offered in streaming movies or TV shows?                        ...
Have you experienced any of the following issues whenattempting to stream a movie:     70.0%                             6...
If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason:        60%                 ...
Results Spain46   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Spain)About the survey                                               Key findings • Goal: Understanding the video...
Have you streamed a movie or TV show?                                                                     Yes             ...
I prefer to stream my movies or TV shows to:                                 Smartphone                     Tablet      No...
What type of streaming service have you primarilyused?                                                         A la carte ...
What part of the streaming experience would you ratehighest in importance                                                 ...
In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? ...
How would you rate your streaming experience in termsof visual quality?                                                   ...
Which of the following features would you most like tosee offered in streaming movies or TV shows?                        ...
Have you experienced any of the following issues whenattempting to stream a movie?             60%                        ...
If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason:       60.0%                ...
Results Italy57   Copyright ®2012 Rovi Corporation. Company confidential.
Summary (Italy)About the survey                                               Key findings • Goal: Understanding the video...
Have you streamed a movie or TV show?                                                                No                   ...
I prefer to stream my movies or TV shows to:                                                   Tablet        None of the  ...
What type of streaming service have you primarilyused?                                                               A la ...
What part of the streaming experience would you ratehighest in importance                                                 ...
In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? ...
How would you rate your streaming experience in termsof visual quality?                                                   ...
Which of the following features would you most like tosee offered in streaming movies or TV shows?                        ...
Have you experienced any of the following issues whenattempting to stream a movie?     60%                                ...
If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason:       60.0%                ...
Thank you.
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Etude Rovi sur le comportement des consommateurs en matière de streaming en France et en Europe

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étude menée par Rovi auprès d’un échantillon de 13 700 personnes en Europe (Royaume-Unis, Allemagne, France, Espagne, Italie) dont 3500 répondants en France. Son objectif est d’analyser les comportements et les habitudes des consommateurs européens dans leur utilisation du streaming

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Etude Rovi sur le comportement des consommateurs en matière de streaming en France et en Europe

  1. 1. DivX Streaming SurveyUK, Germany, France, Spain and ItalyJuly 2012
  2. 2. Results Region2 Copyright ®2012 Rovi Corporation. Company confidential.
  3. 3. Summary (Region)About the survey Key findings • Goal: Understanding the video streaming • 48% of users have streamed a movie or TV behavior of the DivX community show • Method: Opt-in online survey, targeting DivX • 68% prefer to stream content to a PC followed community in the UK, France, Germany, Spain by a connected TV or Blu-ray Disc™ player and Italy (20%) • Sample size: 13,700 respondents • 53% of users that stream, use a subscription based service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (51%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (51%) • 64% experienced buffering/stuttering when streaming3 Copyright ®2012 Rovi Corporation. Company confidential.
  4. 4. Have you streamed a movie or TV show? Yes No 48% 52%4 Copyright ®2012 Rovi Corporation. Company confidential.
  5. 5. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the Game 2% 4% above console 3% 3% Connected TV or Blu- ray Disc™ player 20% PC 68%5 Copyright ®2012 Rovi Corporation. Company confidential.
  6. 6. What type of streaming service have you primarilyused? A la carte purchase 18% Subscription 53% A la carte rental 29%6 Copyright ®2012 Rovi Corporation. Company confidential.
  7. 7. What part of the streaming experience would you ratehighest in importance Selection 20% Video Quality 44% Price 15% Convenience 21%7 Copyright ®2012 Rovi Corporation. Company confidential.
  8. 8. In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? Streaming to connected devices 12% Web video 15% Blu-ray Disc™ 41% DVD 32%8 Copyright ®2012 Rovi Corporation. Company confidential.
  9. 9. How would you rate your streaming experience in termsof visual quality? Excellent Poor 8% 9% Good 40% Acceptable 43%9 Copyright ®2012 Rovi Corporation. Company confidential.
  10. 10. Which of the following features would you most like tosee offered in streaming movies or TV shows? Video extras (e.g., director’s cut) 21% Smooth fast- forward and rewind 51% Subtitles 16% Additional audio tracks 12%10 Copyright ®2012 Rovi Corporation. Company confidential.
  11. 11. Have you experienced any of the following issues whenattempting to stream a movie? 70 64% 60 50 48% 45% 40 30 25% 20 10 0 Buffering/stuttering Movie stopped Poor picture quality Access denied/log in playing (crashed) failure Multiple answers possible.11 Copyright ®2012 Rovi Corporation. Company confidential.
  12. 12. If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason: 60 51% 50 40 30 26% 23% 22% 20 10 0 Cost Concerns over Quality Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible.12 Copyright ®2012 Rovi Corporation. Company confidential.
  13. 13. Results UK13 Copyright ®2012 Rovi Corporation. Company confidential.
  14. 14. Summary (UK)About the survey Key findings • Goal: Understanding the video streaming • 53% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 63% prefer to stream content to a PC followed community in the UK by a connected TV or Blu-ray Disc™ player (20%) and gaming console (7%) • Sample size: 3,700 respondents • 60% of users that stream, use a subscription based service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (62%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (51%) • 83% experienced buffering/stuttering when streaming14 Copyright ®2012 Rovi Corporation. Company confidential.
  15. 15. Have you streamed a movie or TV show? No 47% Yes 53%15 Copyright ®2012 Rovi Corporation. Company confidential.
  16. 16. I prefer to stream my movies or TV shows to: Tablet None of the above Smartphone 4% 4% 2% Game console 7% Connected TV or Blu-ray™ player 20% PC 63%16 Copyright ®2012 Rovi Corporation. Company confidential.
  17. 17. What type of streaming service have you primarilyused? A la carte purchase 18% A la carte rental 22% Subscription 60%17 Copyright ®2012 Rovi Corporation. Company confidential.
  18. 18. What part of the streaming experience would you ratehighest in importance Price 15% Selection 10% Video Quality 53% Convenience 22%18 Copyright ®2012 Rovi Corporation. Company confidential.
  19. 19. In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? Streaming to connected devices 13% Web video Blu-ray 14% Disc™ 42% DVD 31%19 Copyright ®2012 Rovi Corporation. Company confidential.
  20. 20. How would you rate your streaming experience in termsof visual quality? Excellent Poor 13% 7% Acceptable 37% Good 43%20 Copyright ®2012 Rovi Corporation. Company confidential.
  21. 21. Which of the following features would you most like tosee offered in streaming movies or TV shows? Video extras (e.g., directors cut 22% Subtitles 11% Smooth fast-forward and rewind 62% Additional audio tracks 5%21 Copyright ®2012 Rovi Corporation. Company confidential.
  22. 22. Have you experienced any of the following issues whenattempting to stream a movie? 90 83% 80 70 60 53% 50 48% 40 30 20% 20 10 0 Buffering/stuttering Movie stopped playing Poor picture quality Access denied/log in failure (crashed) Multiple answers possible.22 Copyright ®2012 Rovi Corporation. Company confidential.
  23. 23. If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason: 60 50 49% 40 30 29% 28% 23% 20 10 0 Cost Quality Concerns over permanency Lack of features (as opposed to Blu-ray™/DVD) Multiple answers possible.23 Copyright ®2012 Rovi Corporation. Company confidential.
  24. 24. Results Germany24 Copyright ®2012 Rovi Corporation. Company confidential.
  25. 25. Summary (Germany)About the survey Key findings • Goal: Understanding the video streaming • 45% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 68% prefer to stream content to a PC followed community in Germany by a connected TV or Blu-ray Disc™ player (20%) and tablet (4%) • Sample size: 3,000 respondents • 40% of users that stream, use a subscription based service and 40% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (59%) • 69% experienced buffering/stuttering when streaming • Cost is the #1 hurdle that prevents users from purchasing a digital movie (47%)25 Copyright ®2012 Rovi Corporation. Company confidential.
  26. 26. Have you streamed a movie or TV show? Yes 45% No 55%26 Copyright ®2012 Rovi Corporation. Company confidential.
  27. 27. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the 2% 4% above Game console 4% 2% Connected TV or Blu-ray™ player 20% PC 68%27 Copyright ®2012 Rovi Corporation. Company confidential.
  28. 28. What type of streaming service have you primarilyused? A la carte purchase 20% Subscription 40% A la carte rental 40%28 Copyright ®2012 Rovi Corporation. Company confidential.
  29. 29. What part of the streaming experience would you ratehighest in importance Selection 11% Convenience 13% Video Quality 58% Price 18%29 Copyright ®2012 Rovi Corporation. Company confidential.
  30. 30. In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? Web video Streaming to 8% connected devices 13% Blu-ray Disc™ 55% DVD 24%30 Copyright ®2012 Rovi Corporation. Company confidential.
  31. 31. How would you rate your streaming experience in termsof visual quality? Excellent Poor 6% 4% Acceptable 41% Good 49%31 Copyright ®2012 Rovi Corporation. Company confidential.
  32. 32. Which of the following features would you most like tosee offered in streaming movies or TV shows? Video extras (e.g., directors cut) 22% Subtitles 7% Smooth fast-forward and rewind 59% Additional audio tracks 12%32 Copyright ®2012 Rovi Corporation. Company confidential.
  33. 33. Have you experienced any of the following issues whenattempting to stream a movie? 80 69% 70 60 50 43% 39% 40 30 19% 20 10 0 Buffering/stuttering Poor picture quality Movie stopped playing Access denied/log in (crashed) failure Multiple answers possible.33 Copyright ®2012 Rovi Corporation. Company confidential.
  34. 34. If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason: 50 47% 45 40 35 30% 30 27% 25 20% 20 15 10 5 0 Cost Lack of features (as Concerns over Quality opposed to Blu-ray permanency Disc™/DVD) Multiple answers possible.34 Copyright ®2012 Rovi Corporation. Company confidential.
  35. 35. Results France35 Copyright ®2012 Rovi Corporation. Company confidential.
  36. 36. Summary (France)About the survey Key findings • Goal: Understanding the video streaming • 56% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 75% prefer to stream content to a PC followed community in France by a connected TV or Blu-ray Disc™ player (18%) and tablet (2%) • Sample size: 3,500 respondents • 42% of users that stream, use a subscription based service and 36% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (45%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (54%) • 63% experienced buffering/stuttering when streaming36 Copyright ®2012 Rovi Corporation. Company confidential.
  37. 37. Have you streamed a movie or TV show? No 44% Yes 56%37 Copyright ®2012 Rovi Corporation. Company confidential.
  38. 38. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the Game 1% 2% above Console 3% 1% Connected TV or Blu-ray™ 18% PC 75%38 Copyright ®2012 Rovi Corporation. Company confidential.
  39. 39. What type of streaming service have you primarilyused? A la carte purchase 22% Subscription 42% A la carte rental 36%39 Copyright ®2012 Rovi Corporation. Company confidential.
  40. 40. What part of the streaming experience would you ratehighest in importance Selection 12% Price Video Quality 20% 42% Convenience 26%40 Copyright ®2012 Rovi Corporation. Company confidential.
  41. 41. In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? Streaming to connected devices 11% Web video 12% Blu-ray Disc™ 39% DVD 38%41 Copyright ®2012 Rovi Corporation. Company confidential.
  42. 42. How would you rate your streaming experience in termsof visual quality? Excellent Poor 6% 12% Good 34% Acceptable 48%42 Copyright ®2012 Rovi Corporation. Company confidential.
  43. 43. Which of the following features would you most like tosee offered in streaming movies or TV shows? Video extras (e.g., directors cut 20% Smooth fast-forward and rewind 45% Subtitles 21% Additional audio tracks 14%43 Copyright ®2012 Rovi Corporation. Company confidential.
  44. 44. Have you experienced any of the following issues whenattempting to stream a movie: 70.0% 63.0% 60.0% 53.0% 50.0% 47.0% 40.0% 36.0% 30.0% 20.0% 10.0% 0.0% Buffering/stuttering Movie stopped Poor picture quality Access denied/log playing (crashed) in failure Multiple answers possible.44 Copyright ®2012 Rovi Corporation. Company confidential.
  45. 45. If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason: 60% 54% 50% 40% 30% 30% 21% 20% 20% 10% 0% Cost Concerns over Lack of features (as Quality permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible.45 Copyright ®2012 Rovi Corporation. Company confidential.
  46. 46. Results Spain46 Copyright ®2012 Rovi Corporation. Company confidential.
  47. 47. Summary (Spain)About the survey Key findings • Goal: Understanding the video streaming • Only 24% of DivX users have streamed a behavior of the DivX community movie or TV show • Method: Opt-in online survey, targeting DivX • 57% prefer to stream content to a PC followed community in France by a connected TV or Blu-ray Disc™ player (29%) and game console (4%) • Sample size: 3,500 respondents • 53% of users that stream, use a subscription based service and 32% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (33%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (55%) • 57% experienced a movie stopped playing (crashed) when streaming47 Copyright ®2012 Rovi Corporation. Company confidential.
  48. 48. Have you streamed a movie or TV show? Yes 24% No 76%48 Copyright ®2012 Rovi Corporation. Company confidential.
  49. 49. I prefer to stream my movies or TV shows to: Smartphone Tablet None of the 3% 3% above 4% Game console 4% Connected TV or PC Blu-ray Disc™ 57% player 29%49 Copyright ®2012 Rovi Corporation. Company confidential.
  50. 50. What type of streaming service have you primarilyused? A la carte purchase 15% Subscription 54% A la carte rental 32%50 Copyright ®2012 Rovi Corporation. Company confidential.
  51. 51. What part of the streaming experience would you ratehighest in importance Price 9% Selection 14% Video Quality 46% Convenience 31%51 Copyright ®2012 Rovi Corporation. Company confidential.
  52. 52. In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? Streaming to connected devices 9% Blu-ray Disc™ 33% Web video 27% DVD 31%52 Copyright ®2012 Rovi Corporation. Company confidential.
  53. 53. How would you rate your streaming experience in termsof visual quality? Excellent Poor 10% 3% Acceptable 44% Good 43%53 Copyright ®2012 Rovi Corporation. Company confidential.
  54. 54. Which of the following features would you most like tosee offered in streaming movies or TV shows? Video extras Smooth fast- (e.g., directors forward and cut) rewind 30% 33% Additional Subtitles audio tracks 20% 17%54 Copyright ®2012 Rovi Corporation. Company confidential.
  55. 55. Have you experienced any of the following issues whenattempting to stream a movie? 60% 57% 52% 50% 45% 40% 35% 30% 20% 10% 0% Movie stopped Buffering/stuttering Poor picture quality Access denied/log in playing (crashed) failure Multiple answers possible.55 Copyright ®2012 Rovi Corporation. Company confidential.
  56. 56. If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason: 60.0% 55% 50.0% 40.0% 30.0% 25% 20% 20.0% 14% 10.0% 0.0% Cost Quality Concerns over Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible.56 Copyright ®2012 Rovi Corporation. Company confidential.
  57. 57. Results Italy57 Copyright ®2012 Rovi Corporation. Company confidential.
  58. 58. Summary (Italy)About the survey Key findings • Goal: Understanding the video streaming • 60% of DivX users have streamed a movie or behavior of the DivX community TV show • Method: Opt-in online survey, targeting DivX • 71% prefer to stream content to a PC followed community in Italy by a connected TV or Blu-ray Disc™ player (20%) and tablet (5%) • Sample size: 1,700 respondents • 72% of users that stream, use a subscription based service and 20% use a la carte rental service • Among Video Quality, Convenience, Selection and Price, Video Quality ranks the highest when it comes to the streaming experience • Smooth fast-forward and rewind is the most requested feature when it comes to streaming (40%) • Cost is the #1 hurdle that prevents users from purchasing a digital movie (50%) • 55% experienced buffering/stuttering when streaming58 Copyright ®2012 Rovi Corporation. Company confidential.
  59. 59. Have you streamed a movie or TV show? No 40% Yes 60%59 Copyright ®2012 Rovi Corporation. Company confidential.
  60. 60. I prefer to stream my movies or TV shows to: Tablet None of the Smartphone 5% above 1% 2% Game console 1% Connected TV or Blu-ray Disc™ player 20% PC 71%60 Copyright ®2012 Rovi Corporation. Company confidential.
  61. 61. What type of streaming service have you primarilyused? A la carte purchase 8% A la carte rental 20% Subscription 72%61 Copyright ®2012 Rovi Corporation. Company confidential.
  62. 62. What part of the streaming experience would you ratehighest in importance Price 17% Video Quality 37% Selection 23% Convenience 23%62 Copyright ®2012 Rovi Corporation. Company confidential.
  63. 63. In terms of overall experience (video quality, convenience, selection,price), which of the following formats is the best? Streaming to connected devices 13% Blu-ray Disc™ 34% Web video 21% DVD 32%63 Copyright ®2012 Rovi Corporation. Company confidential.
  64. 64. How would you rate your streaming experience in termsof visual quality? Excellent Poor 6% 13% Good 33% Acceptable 48%64 Copyright ®2012 Rovi Corporation. Company confidential.
  65. 65. Which of the following features would you most like tosee offered in streaming movies or TV shows? Video extras (e.g., director’s cut) 17% Smooth fast- forward and rewind 40% Subtitles 27% Additional audio tracks 16%65 Copyright ®2012 Rovi Corporation. Company confidential.
  66. 66. Have you experienced any of the following issues whenattempting to stream a movie? 60% 55% 50% 40% 39% 40% 30% 20% 13% 10% 0% Buffering/stuttering Movie stopped playing Poor picture quality Access denied/log in (crashed) failure Multiple answers possible.66 Copyright ®2012 Rovi Corporation. Company confidential.
  67. 67. If you have yet to purchase a movie (for ownershiprather than as a rental) what is the reason: 60.0% 50% 50.0% 40.0% 30.0% 24% 22% 22% 20.0% 10.0% 0.0% Cost Concerns over Quality Lack of features (as permanency opposed to Blu-ray Disc™/DVD) Multiple answers possible.67 Copyright ®2012 Rovi Corporation. Company confidential.
  68. 68. Thank you.

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