Beyond technological determinism

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duThe language we use to describe news media landscape is inadequate …

duThe language we use to describe news media landscape is inadequate
More and more news organisations exist for which we have no simple words
This model refers to the macro media landscape. Two axes. Plotting voice along the vertical axis and intent across the horizontal: the two elements we think determine how to identify or describe a news outlet in the media landscape

Macro voice
Attempting to plot determinates for news organisations based on how the voice changes from being packaged, edited, refined at the bottom to being a stream of conscious at the top. This is one of the most visible changes of the new media age – the range of voice used to communicate teh news is changing because the technology has given access to the non-professionally-trained and accredited news creators.
Macro intent
The second axis on macro is the horizontal axis which determines the intent the organisation (or in the case of branded individuals, the person) has. We recognised that even with the examples presented today, the intent they are acting as a news organisations plays a large part in determining their position in the media landscape.

The right-hand side of this axis represents the traditional western model of journalistic organisations as disinterested observers of, and commenters on, events of the day, what the Americans would call ‘objective’ journalism, and whose focus is on those things considered under ‘traditonal news values’. This includes both commercial and public actors; although state propaganda bodies are not specifically accounted for in this model, they would lie on the right because they tend to express their intent in such ways, and their content is within traditional news values even if their angle on the content is not objective or disinterested.

On the left of this axis are those organisations which use journalistic means and forms to further an agenda beyond simply observing, those that are ‘activist groups using the media’. It is important to note that the extremes of this axis are more ideals than realities – there is no such thing as the perfect objective and disinterested newsroom, and on the extreme left would be purely activist organisations, not really news organisations.

This axis does not represent a true change wrought by the age of the Internet, news organisations have always moved along this axis. Thomas Payne would have occupied a place on the left of this axis, and in fact, it is only in the mid twentieth-century that the right-hand side began to be populated. The Internet has, however, increased the range and scope of organisations on the left of the axis, and there are more, and more popular groups, there than previously, and the scope of their impact has increased.
we have also then designed a micro model which reflects the individual journalists and how they interact with source and output
without this model how can students or professionals understand the media lanscape...

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  • 1. Beyond technological determinism:a model for understanding the new participatory networked news environment Megan Knight Clare Cook
  • 2. This is a mapping model to frame and delineate thefactors that we believe determine the media landscape
  • 3. But within the landscapethe individual journalist can now exist beyond the identity of the organisation too
  • 4. So macro level: determiners are voice and intent And micro level:determiners are source and outputs
  • 5. A model to understandthe new participatory networked newsenvironment now the technologicaldeterminants are gone
  • 6. Clare Cook@cecook Clare Cook @cecook cecook@uclan.ac.uk www.clarecookonline.co.uk
  • 7. Image Copyright• http://www.spectator.co.uk/article_images/articledir_7080/3540431/1_listing.jpg• http://etc.usf.edu/clipart/44800/44880/44880_guten_press_lg.gif