Reap What You New

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Presentation given to Business Marketing Association, May 18, 2010.

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  • Social networking = FB, myspace (not!) A feature, not a destination! Something every good site should have. Bring it into our own sites in our own way Laser focus = have a clear sense of purpose, you need to be about something! Future of social networking is 250,000 vs. 1 or 2 social networks
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  • Reap What You New

    1. 2. Cecily Sommers Founder & President The Push Institute www.pushthefuture.org
    2. 3. REAP WHAT YOU NEW A Futurist’s Guide to Anticipating & Leading Change <ul><li>The Falling is Sky </li></ul>
    3. 4. PURPOSE POTENTIALS © Cecily Sommers, 2010 PROPRIETARY ADVANTAGE
    4. 8. Q: Why is it that, even when we Know better, we don’t Do better <ul><ul><li>A: We have to learn how to New better! </li></ul></ul>
    5. 9. A Futurist’s Guide <ul><li>Problem Solving </li></ul><ul><li>KNOW: </li></ul><ul><ul><li>Study structural and systemic factors </li></ul></ul><ul><ul><li>Define issue in those terms </li></ul></ul><ul><ul><li>Determine your Best Question </li></ul></ul><ul><li>NEW: </li></ul><ul><ul><li>Explore </li></ul></ul><ul><ul><li>Invent </li></ul></ul><ul><li>DO: </li></ul><ul><ul><li>Execute </li></ul></ul><ul><ul><li>5% Factor </li></ul></ul>
    6. 12. Washington University’s McDermott Memory & Cognition Lab, January 2007 . The Permanent Present
    7. 13. © Cecily Sommers, 2010 Learning, Memory Senses Left Hemisphere Language Right Hemisphere Imagery Motivation & Emotion Autonomic System: Pain, Arousal
    8. 14. <ul><li>Forward March! </li></ul><ul><ul><li>L: Know </li></ul></ul><ul><ul><li>R: New </li></ul></ul><ul><ul><li>L: Do </li></ul></ul>The Antidote © Cecily Sommers, 2010
    9. 15. Know
    10. 17. © Cecily Sommers, 2010 technology resources demographics law markets governance
    11. 18. <ul><ul><li>Earth </li></ul></ul><ul><ul><li>Ocean </li></ul></ul><ul><ul><li>Space </li></ul></ul><ul><ul><li>Climate </li></ul></ul><ul><ul><li>Energy </li></ul></ul><ul><ul><li>Water </li></ul></ul><ul><ul><li>Land </li></ul></ul><ul><ul><li>Food </li></ul></ul><ul><ul><li>Sun </li></ul></ul><ul><ul><li>Animals </li></ul></ul><ul><ul><li>Habitat </li></ul></ul><ul><ul><li>Minerals </li></ul></ul><ul><ul><li>Forest </li></ul></ul>Resources Four Forces © Cecily Sommers, 2010
    12. 22. law resources markets ISSUES TRENDS INTEGRATION © Cecily Sommers, 2010 food energy water
    13. 23. <ul><ul><li>Genetics </li></ul></ul><ul><ul><li>Robotics </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Nanotechnology </li></ul></ul><ul><ul><li>Health care </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Virtual reality </li></ul></ul><ul><ul><li>Games </li></ul></ul><ul><ul><li>Telephony </li></ul></ul><ul><ul><li>Manufacturing </li></ul></ul><ul><ul><li>Infrastructure </li></ul></ul>Technology Four Forces © Cecily Sommers, 2010
    14. 26. law markets health communications © Cecily Sommers, 2010 energy technology robotics infrastructure
    15. 27. <ul><ul><li>6.1 B in 2000 </li></ul></ul><ul><ul><li>9B in 2050 </li></ul></ul><ul><ul><li>Developing ++ </li></ul></ul><ul><ul><li>Industrial --- </li></ul></ul><ul><ul><li>Immigration </li></ul></ul><ul><ul><li>Multi-cultural </li></ul></ul><ul><ul><li>Multi-lingual </li></ul></ul><ul><ul><li>Nationalism </li></ul></ul><ul><ul><li>Conflict </li></ul></ul><ul><ul><li>Capital formation </li></ul></ul>Demographics Four Forces © Cecily Sommers, 2010
    16. 30. © Cecily Sommers, 2010
    17. 32. law markets migration labor youth mortality multi-ethnic © Cecily Sommers, 2010 demographics
    18. 33. <ul><ul><li>Tribalism </li></ul></ul><ul><ul><li>Market drivers </li></ul></ul><ul><ul><li>Values </li></ul></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Beliefs </li></ul></ul><ul><ul><li>Online communities </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Polarization </li></ul></ul>Governance Four Forces © Cecily Sommers, 2010
    19. 37. CONTENT CONVERSATION © Cecily Sommers, 2010
    20. 38. Now New Next
    21. 39. The fast and easy answer? - All media will be social, layered (virtual + physical), and just-in-time (real-time, place-, person-, and situation-specific). © Cecily Sommers, 2010
    22. 42. New
    23. 43. <ul><ul><li>Business need </li></ul></ul><ul><ul><li>Futures research </li></ul></ul><ul><ul><li>Brand experience </li></ul></ul><ul><ul><li>New technologies </li></ul></ul><ul><ul><li>Scenario development </li></ul></ul><ul><ul><li>Outside experts </li></ul></ul><ul><ul><li>Experiential exploration </li></ul></ul><ul><ul><li>“ Like That” </li></ul></ul><ul><ul><li>“ Fill the Box” </li></ul></ul><ul><ul><li>Having it all </li></ul></ul><ul><ul><li>“ Duh!,” “Love it!”, High Risk/Reward </li></ul></ul><ul><ul><li>Chunking it down </li></ul></ul><ul><ul><li>First Movable Piece </li></ul></ul><ul><ul><li>Deliverables, resource requests, Q-2-Q </li></ul></ul>ZONE OF DISCOVERY © Cecily Sommers, 2010
    24. 44. <ul><li>“ Like That!” </li></ul><ul><li>Play </li></ul><ul><li>Time out </li></ul>Pour & Stir © Cecily Sommers, 2010
    25. 45. <ul><li>Marching Forward </li></ul><ul><li>Opportunity (BQ) </li></ul><ul><li>Pour & Stir </li></ul><ul><li>Form (BP) </li></ul>Know Better, New Better, Do Better © Cecily Sommers, 2010
    26. 46. Do
    27. 47. <ul><li>“ The to plant a tree was ago. ” </li></ul>best time 20 years <ul><ul><ul><li>Chinese Proverb </li></ul></ul></ul>
    28. 48. <ul><ul><li>CHANGE </li></ul></ul><ul><ul><li>CHOICE </li></ul></ul>© Cecily Sommers, 2010 CHANGE LITERACY
    29. 49. PURPOSE POTENTIALS PROPRIETARY ADVANTAGE
    30. 50. RIGHT BRAIN KNOW NEW DO
    31. 51. THE NEW I.P. <ul><li>  </li></ul>© Cecily Sommers, 2010
    32. 52. INNOVATION PORTFOLIO <ul><li>  </li></ul>© Cecily Sommers, 2010
    33. 53. CLIENTS
    34. 54. <ul><li>Assumptions, Outcomes, Resources </li></ul><ul><li>10 Years </li></ul><ul><li>5 years </li></ul><ul><li>2 years </li></ul><ul><li>1 year </li></ul><ul><li>6 months </li></ul><ul><li>3 months… </li></ul>Plan in Reverse © Cecily Sommers, 2010
    35. 55. s T A M PO U T S H O R T S I G H T E D N E S S © Cecily Sommers, 2010
    36. 56. The Wisdom Principle <ul><li>God grant me the serenity to accept the things I cannot change;  courage to change the things I can; </li></ul><ul><li>and wisdom to know the difference. </li></ul>The Serenity Prayer
    37. 58. What’s yours? dream © Cecily Sommers, 2010
    38. 59. © Cecily Sommers, 2010
    39. 60. THANK YOU CECILY SOMMERS website www.pushthefuture.org email [email_address] phone 612.374.3191 twitter cecilysommers

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