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Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers
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Inventing the Future: How to Build a Brand-Specific, Future-Focused Innovation Portfolio_Sommers

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In this provocative and illuminating presentation, Cecily demonstrates the models and processes by which you can become your very own futurist. Participants will leave not only understanding how …

In this provocative and illuminating presentation, Cecily demonstrates the models and processes by which you can become your very own futurist. Participants will leave not only understanding how change shapes markets and society, but how to manage long-term thinking and innovation in an environment that demands delivery today. The audience will learn
• How the brain, business, and government are wired for the "Permanent Present" and resist change
• The Four Forces of Change that are constant and predictable
• Three dramatic disruptions on the horizon that should be a part of every strategic conversation
• How to put a stake in a proprietary territory that is yours to invent and own
Finally, Cecily wraps it up with practical instructions for maintaining an innovation portfolio that plans on the far and future, while delivering on the near and now.

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  • There’s a way forward no matter the circumstances, a path of your own to carve out and a future to invent. The obstacles: short-term rewards in business and government. Hard to stay the course! And there’s nothing like hard times to make people contract and think only of the short-term.
  • Study change and its implications for business and government. Why? – decisions with the most impact, and the most short-sighted.
  • No predictions, but here’s what I can tell you: Watch the things that never change! Human society is shaped by 4 fundamental forces Change occurs in predictable ways, the Laws Human nature is constant And that includes a tendency to be very poor futurists! We live in the present, like short-term rewards, and have brains that project current conditions on the future. These principles are universal and can be applied to any sector, geography, industry or time in history
  • Condo development Auto industry Finance industry Tremendous overproduction What? Me Worry?
  • Anyone drive an electric car today? 1979: Iranian Revolution – energy policy; Nixon had said hydrogen car would be to market by 1995..
  • Anyone drive an electric car today? 1979: Iranian Revolution – energy policy; Nixon had said hydrogen car would be to market by 1995..
  • One of the few ways to gain proprietary advantage and remain profitable - for the long haul! The future is our permanent address (and greatest asset) Managing the physics of execution and growth just gets you in the game (good isn’t good enough)! Increasingly, innovation is the competitive landscape - the realm of values and ideas
  • MIT engineers have outfitted cells with tiny "backpacks" that could allow them to deliver chemotherapy agents, diagnose tumors or become building blocks for tissue engineering.
  • Transcript

    • 1. Inventing the Future How to Create a Brand-Specific, Future-Focused Innovation Portfolio <ul><li>The Falling is Sky </li></ul>
    • 2. Cecily Sommers Founder & President The Push Institute www.pushthefuture.org
    • 3. s T A M PO U T S H O R T S I G H T E D N E S S
    • 4.  
    • 5.  
    • 6. <ul><li>“ The to plant a tree was ago. ” </li></ul>best time 20 years <ul><ul><ul><li>Chinese Proverb </li></ul></ul></ul>
    • 7. PURPOSE POTENTIALS INNOVATION OPPORTUNITY
    • 8. CLIENTS:
    • 9. THE BUSINESS OF BUSINESS IS TO INVENT THE FUTURE
    • 10.  
    • 11. <ul><li>Resources </li></ul><ul><li>Technology </li></ul><ul><li>Population </li></ul>Human society is shaped by three constant forces:
    • 12.  
    • 13.  
    • 14. technology resources population law markets society
    • 15. Limbic System Brainstem Left Hemisphere Language Right Hemisphere Imagery Motivation & Emotion Autonomic System: Pain, Arousal
    • 16.  
    • 17. <ul><ul><li>Earth </li></ul></ul><ul><ul><li>Ocean </li></ul></ul><ul><ul><li>Space </li></ul></ul><ul><ul><li>Climate </li></ul></ul><ul><ul><li>Energy </li></ul></ul><ul><ul><li>Water </li></ul></ul><ul><ul><li>Land </li></ul></ul><ul><ul><li>Food </li></ul></ul><ul><ul><li>Sun </li></ul></ul><ul><ul><li>Animals </li></ul></ul><ul><ul><li>Habitat </li></ul></ul><ul><ul><li>Minerals </li></ul></ul><ul><ul><li>Forest </li></ul></ul>Resources Four Forces
    • 18.  
    • 19.  
    • 20.  
    • 21. law resources markets ISSUES TRENDS INTEGRATION food energy water
    • 22. <ul><ul><li>Genetics </li></ul></ul><ul><ul><li>Robotics </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Nanotechnology </li></ul></ul><ul><ul><li>Health care </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Virtual reality </li></ul></ul><ul><ul><li>Games </li></ul></ul><ul><ul><li>Telephony </li></ul></ul><ul><ul><li>Manufacturing </li></ul></ul><ul><ul><li>Infrastructure </li></ul></ul>Technology Four Forces
    • 23.  
    • 24.  
    • 25.  
    • 26. law markets health communications energy technology robotics infrastructure
    • 27. <ul><ul><li>6.1 B in 2000 </li></ul></ul><ul><ul><li>9B in 2050 </li></ul></ul><ul><ul><li>Developing ++ </li></ul></ul><ul><ul><li>Industrial --- </li></ul></ul><ul><ul><li>Immigration </li></ul></ul><ul><ul><li>Multi-cultural </li></ul></ul><ul><ul><li>Multi-lingual </li></ul></ul><ul><ul><li>Nationalism </li></ul></ul><ul><ul><li>Conflict </li></ul></ul><ul><ul><li>Capital formation </li></ul></ul>Demographics Four Forces
    • 28.  
    • 29.  
    • 30.  
    • 31.  
    • 32. law markets migration labor youth mortality multi-ethnic population
    • 33. <ul><ul><li>Tribalism </li></ul></ul><ul><ul><li>Market drivers </li></ul></ul><ul><ul><li>Values </li></ul></ul><ul><ul><li>Interests </li></ul></ul><ul><ul><li>Beliefs </li></ul></ul><ul><ul><li>Online communities </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>Polarization </li></ul></ul>Social Organization Four Forces
    • 34.  
    • 35.  
    • 36. CONTENT CONVERSATION
    • 37. Movement Everywhere Online Tools TV Personalization Mobile WEB 2.5
    • 38. Unidirectional Limited media Static images, information WEB 1.5
    • 39.  
    • 40.  
    • 41.  
    • 42. law technology resources population markets
    • 43. YOU law technology resources population markets
    • 44.  
    • 45. PUSH THE FUTURE 2 LEGS OF STRATEGY
    • 46. <ul><ul><li>Business need </li></ul></ul><ul><ul><li>Futures research </li></ul></ul><ul><ul><li>Brand experience </li></ul></ul><ul><ul><li>New technologies </li></ul></ul><ul><ul><li>Scenario development </li></ul></ul><ul><ul><li>Outside experts </li></ul></ul><ul><ul><li>Experiential exploration </li></ul></ul><ul><ul><li>“ Like That” </li></ul></ul><ul><ul><li>“ Fill the Box” </li></ul></ul><ul><ul><li>Having it all </li></ul></ul><ul><ul><li>“ Duh!,” “Love it!”, High Risk/Reward </li></ul></ul><ul><ul><li>Chunking it down </li></ul></ul><ul><ul><li>First Movable Piece </li></ul></ul><ul><ul><li>Deliverables, resource requests, Q-2-Q </li></ul></ul>THE INNOVATION LABORATORY
    • 47. THE NEW I.P. <ul><li>  </li></ul>
    • 48. INNOVATION PORTFOLIO <ul><li>  </li></ul>
    • 49. BEST QUESTIONS <ul><li>What territory do/can you own? </li></ul><ul><li>Is the vision clear? </li></ul><ul><li>Is the need clear? </li></ul><ul><li>What role will you play in that picture? </li></ul><ul><li>Do you have a next movable piece? </li></ul><ul><li>What’s the business model? </li></ul>
    • 50. BEST QUESTIONS <ul><li>Will you have to invent resources, business models to deliver? </li></ul><ul><li>Who/what are your “Like That” s? </li></ul><ul><li>Who do you have to know? </li></ul><ul><li>Why would they care? </li></ul>
    • 51.  
    • 52.  
    • 53. s T A M PO U T S H O R T S I G H T E D N E S S
    • 54. [email_address] <ul><li>THANK </li></ul><ul><li>YOU </li></ul><ul><li>! </li></ul>www.pushthefuture.org

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