Defining a Crisis.<br />“A significant threat to operations that can have negative consequences if not handled properly. In crisis management, the threat is the potential damage a crisis can inflict on an organization, its stakeholders, and an industry. A crisis can create three related threats: (1) public safety, (2) financial loss and (3) reputation loss.”<br />— From “Crisis Management and Communications,” Timothy Coombs<br />“An event that brings, or has the potential for bringing, an organization into disrepute and imperils its future profitability, growth, and possibly, its very survival.” <br />– From “The Crisis Manager,” Otto Lerbinger<br />3<br />
Types of Crises.<br /><ul><li> Natural disaster.
Communicating: During & After.<br />You must have a plan.<br />Your president/director has to be visible.<br />You have to have one designated spokesperson.<br />You have to have a communications command center.<br />Communicate as much as you can, as often as you can.<br />Stay on message.<br />Use experts when necessary.<br />Flood your target audiences with messages.<br />7<br />