Nature of Social Software and how it transforms the business

The nature of social software and how it changes the way we do business @cecildijoux thehypertextual.com

Co-author of white paper Article discussed by Co-author e- Articles published on book Top 10 French Economic blogs June/Oct 2010./Jan 2011 Speaker at10 questions en vidéo #hypertextual Organisations, Cultures, 21st Century Join +1200 followers Home Page in (Juil2010) sur Certiﬁed PMP byArticle discussed by Appears in Guest Blogger on Interviewed as expert on Articles published on Expert Columnist on

so what issocial business anyway ?

it is business leveragingsocial software to get things done

so what is social software then ?

A Collaborative Blogs Online Toolbox WikiProfessional ProfilesDiscussion Forums Video Streaming MicrobloggingSocial Bookmarking Prediction Markets ...

Deployment & Reach

MUM & DAD

Dad : Open Source SoftwareMeritocracySolving your own problemPeer PressureCommunityPassion

Mum : Agile Methodologies Lead & Coach Purpose Collaboration Networks Incremental Community Passion

SocialSoftware is a child of love and passion

Creative Ethos

PEOPLECENTRIC

The Big SoftwareConundrum

The People The Data

The People The Software The Data

The Information SystemThe People The Software The Data

From Inside Out The Information SystemThe People The Software The DataIEEE 830 Software RequirementsSpecifications : The system shall dothis and that and this as well

to Outside In The Information SystemThe People The Software The DataAgile User Story : As a (role),Emanuele can do (action) and obtain(result as business_value)

software based on people need and business value rather thantechnology capacity

profile and activity

The Information SystemThe People The Software The Data

KNOWLEDGE FLOWS

The Information System Relational DatabaseThe People The Software The Data

bringing people into the system allows them to establish relationships (i.e collaborate) online

Online Communities The Information System Relational Database The People The Software The Data

People Based Data Based

People Based Data Based Profiles Tables

People Based Data Based Profiles TablesConversations Transactions

People Based Data Based Profiles Tables Conversations TransactionsActivity Streams Processes

People Based Data Based Profiles Tables Conversations TransactionsActivity Streams Processes Flows Stocks

We are moving from a worldof knowledge stocks to aworld of knowledge flowsJohn Hagel

Knowledgemanagement is a by-product of social software. We find peoplethrough contents and contents through people Ross Mayfield

uNsTRuCT UrED

structure 34

deconstruct and structure = rationality

we feel safe

the sad truth about structured data :

It doesn’t scale to internet’s millions of users

(art by Ursus Wehrli)

It doesn’t scale to internet billions of interactions 51

Enteprise 1.0 Systems Activity cecil dijoux design & PLM ESNdevelopment engineering SCM CRM production ERP sales & services recycling product customer employee supplier Domains of Knowledge

Enteprise 2.0 Systems Activity cecil dijoux design & PLM Social Softwaredevelopment engineering SCM CRM production ERP sales & services recycling product customer employee supplier Domains of Knowledge

social softwareallows to capture tacit knowledgeand complement structured data

SIMPLICITY

Internet applications lose 30% ofusers for each extra click

enterprise software can no longer be purchased on thesole grounds of IT Governance

Social Software simplicity makes it easyto implement on mobile devices 12

Social Software brings ubiquity toenterprise software

The simple tool,poor, transparentis a humbleservant ; thesophisticated tool,complex, secret isan arrogant masterIvan Illitch

Simple, clear purposeand principles giverise to complex andintelligent behavior.Complex rules andregulations give rise tosimple and stupidbehavior.Dee Ward Hock – CEO Visa International

adaptive allows toembrace changes and to foster emergence

THE I IN IT 13

Software by people for people

Software by people for people Flows of Tacit Knowledge

Software by people for people Flows of Tacit Knowledge Scaling system

Software by people for people Flows of Tacit Knowledge Scaling system Simplicity

Software by people for people Flows of Tacit Knowledge Scaling system Simplicity Servant

Software by people for people Flows of Tacit Knowledge Scaling system Simplicity Servant Ubiquity

Software by people for people Flows of Tacit Knowledge Scaling system Simplicity Servant Ubiquity Adaptive & emergent

Software by people for peopleLean Knowledge Management Unstructured data Simplicity Servant Ubiquity Adaptive & emergent

One of 21st century management challenge is to get the real value of IT byfocussing more on Information than on Technology Peter Drucker

social software is software that (at long last) letbusiness leverages Information rather than Technology

http://thehypertextual.com	1404
http://chieftech.com.au	95
http://www.dev.shareist.net	71
http://indigo.custom.mechmedia.net	68
http://chandrani.shareist.com	64
http://www.shareist.com	30
http://www.onlydoo.com	17
http://football.dev.shareist.net	16
http://www.linkedin.com	9
http://feeds.feedburner.com	8
http://www2.fundacioninlea.org	7
http://jamesdellow.wordpress.com	6
http://flavors.me	6
http://ctbcolombia.wikispaces.com	5
http://ceciiil.wordpress.com	5
http://localhost	4
http://www.yatedo.fr	3
http://us-w1.rockmelt.com	3
http://chieftech.posterous.com	2
http://strawberryj.am	2
http://pt.flavors.me	1

Nature of Social Software and how it transforms the business

by Cecil Dijoux on Jun 05, 2012

Accessibility

Categories

Upload Details

Usage Rights

21 Embeds 1,826

Statistics

Nature of Social Software and how it transforms the business Presentation Transcript