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Achieve Rock Star Status: Spreading Your Message Using EMail, SMS, iPhone Apps, and Live Streaming
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Achieve Rock Star Status: Spreading Your Message Using EMail, SMS, iPhone Apps, and Live Streaming

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Achieve Rock Star Status: Spreading Your Message Using EMail, SMS, iPhone Apps, and Live Streaming Achieve Rock Star Status: Spreading Your Message Using EMail, SMS, iPhone Apps, and Live Streaming Presentation Transcript

  • ACHIEVE ROCK STAR STATUS SPREADING YOUR MESSAGE THROUGH EMAILS, IPHONE APPS, TEXT MESSAGING, AND LIVE STREAMING
  • current funnel BLAST OUT MARKETING SEE WHO RESPONDS GET THEM TO PURCHASE rinse and repeat Paraphrased from an interview statement by Katya Andresen
  • new funnel INVITE SMALL ACTS OF ENGAGEMENT LISTEN AND REFLECT GO TO WHERE THE PEOPLE ARE RESPOND AND INVITE LARGER ACTS rinse and repeat Paraphrased from an interview statement by Katya Andresen
  • traditional marketing PURCHASE REACH CREATE ENGAGEMENT CREATE ENGAGEMENT EARN REACH new marketing Traditional media: The more reach you buy , the more engagement you create . New media: The more engagement you create , the more reach you earn .
  • email marketing today Nearly 1/3 of people have stopped doing business with at least one company altogether as a result of its poor email practices. - Merkle Survey
  • yep, it’s still effective
  • email must-haves
    • SEGMENTED LISTS
    • CONSISTENT BRANDING
    • CONTENT FOCUS
    • EASY SIGN-UP
  • segmented lists
    • Segment based on criteria:
      • Interests
      • Attributes
      • Involvement
  • consistent branding An email marketing campaign that visually matches your other branding increases brand recognition.
  • easy sign-up This one is simple: Create an opportunity to sign up on EVERY page of your site.
  • Sign Up
  • Sign Up
  • smartphone revolution The iPhone accounts for almost 42% of smartphone internet browsing worldwide. iPhone use increased almost 130% across 2009. From January 2009 to June 2009, mobile ad requests on Blackberry phones increased by 842%.
  • so you want an app?
  • can’t quite afford it?
  • texting technology APPLICATIONS: Audience choice awards Texting questions to experts Replace expensive clickers Green surveys at conferences Text feedback to a presenter Interactive signage Tradeshow sales leads Brainstorming with 2000 people Silent SMS auctions Outdoor SMS voting
  • how does it work?
  • live streaming Broadcast your event on the web in real-time. Embed broadcast in your website. Live tweet/chat/Facebook with the audience. Simple set-up and equipment.
  • how does it work? livestream.com | ustream.com | justin.tv
  •  
  • Ceci Dadisman President & Creative Director [email_address] 412.523.8861 www.cecicreative.com Facebook: /cecicreative Twitter: @artsgroupsales Flickr: /cecicreative