ACHIEVE ROCK STAR STATUS SPREADING YOUR MESSAGE THROUGH EMAILS, IPHONE APPS, TEXT MESSAGING, AND LIVE STREAMING
current funnel BLAST OUT MARKETING SEE WHO RESPONDS GET THEM TO PURCHASE rinse and repeat Paraphrased from an interview statement by Katya Andresen
new funnel INVITE SMALL ACTS OF ENGAGEMENT LISTEN AND REFLECT GO TO WHERE THE PEOPLE ARE RESPOND AND INVITE LARGER ACTS rinse and repeat Paraphrased from an interview statement by Katya Andresen
traditional marketing PURCHASE REACH CREATE ENGAGEMENT CREATE ENGAGEMENT EARN REACH new marketing Traditional media: The more reach you buy , the more engagement you create . New media: The more engagement you create , the more reach you earn .
email marketing today Nearly 1/3 of people have stopped doing business with at least one company altogether as a result of its poor email practices. - Merkle Survey
smartphone revolution The iPhone accounts for almost 42% of smartphone internet browsing worldwide. iPhone use increased almost 130% across 2009. From January 2009 to June 2009, mobile ad requests on Blackberry phones increased by 842%.
texting technology APPLICATIONS: Audience choice awards Texting questions to experts Replace expensive clickers Green surveys at conferences Text feedback to a presenter Interactive signage Tradeshow sales leads Brainstorming with 2000 people Silent SMS auctions Outdoor SMS voting