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Envision Encinitas


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Using available technology, employ a diverse public communication system to disseminate information about the arts - Funded by the NEA 2005

Using available technology, employ a diverse public communication system to disseminate information about the arts - Funded by the NEA 2005

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  • 1. What is Encinitas? Five Unique CommunitiesAn Array of Arts and Cultural Amenities A Destination
  • 2. New Encinitas LeucadiaOld Encinitas OlivenhainCardiff-by-the-Sea Five Unique Communities
  • 3. Cardiff-by-the-Sea
  • 4. Old Encinitas The Self Realization Fellowship
  • 5. Leucadia Boulevard Leucadia“I think of it as a piece of music.”
  • 6. Lux Art New EncinitasInstitute
  • 7. Olivenhain
  • 8. Five Unique Communities Working Together to Provide a Uniqueand Authentic Experiencefor Residents and Visitors alike…
  • 9. History Arts & Culture Natural Resources Shopping & DiningRecreation & Lifestyle Celebration
  • 10. HistoryandHeritage
  • 11. Landmarks
  • 12. Arts andCulture
  • 13. Quail Botanical Gardens
  • 14. PUBLIC ART Tree gratesHwy 101 Streetscape Medallions
  • 15. CommuniCans The Artist Colony 101 (2000-2004)
  • 16. Preserving and Enhancing Our Natural Resources
  • 17. San Elijo LagoonCoast Hwy. 101
  • 18. SwamisMoonlight Beach
  • 19. Shopping And dining
  • 20. Lifestyle/Recreation
  • 21. Encinitas LibraryCardiffLibrary
  • 22. Self Realization Fellowship
  • 23. The Healing Arts
  • 24. Cottonwood Creek Park
  • 25. Celebration
  • 26. Floral Heritage
  • 27. SurfCulture
  • 28. History Sense of Place …A Destination
  • 29. Why is thisImportant?
  • 30. Cultural TourismTravel to experience the arts, heritage, and special character of a placeFocuses on authenticity and the uniqueness experienceIncreases visitor stays and contributes to the economy
  • 31. National Travel Survey 2001 92.7 million travelers annually65% said they included a cultural, arts, heritage or historic activity on their trip while on a trip of 50 miles or more32% of those travelers indicated that they lengthened their trip because of cultural events and activities
  • 32. What do cultural tourists like to do? 43% Historic Sites 30% to Museums 23% to Live Theater Performances 21% to Art Galleries 20% to Heritage/Ethnic Festivals
  • 33. 10% to Opera/Classical Music Concerts 9% to Dance Performances 5% to Poetry/Literary Readings 3% to Film Festivals 33% to Other Cultural Activities
  • 34. The Travel Trend Watch Seek confirmation of American valuesSeek authentic experiences told with integrity Increase in travel to small cities and towns, within 5-6 hour drive Rural festivals and events big drawGrowing demand of high touch over high tech
  • 35. Five Jump-Start Cultural Tourism Tactics Create thematic travel itineraries Partner and package your productsDevelop driving tours that invite city dwellers to experience the “real” California Create a culture card Target special populations
  • 36. Closing ThoughtsWhen you travel, remember that a foreign country is not designed to make you comfortable. It is designed to make its own people comfortable. -Clifton FadimanA man travels the world over in search of what he needs and returns home to find it. -George Moore There’s no place like home. -Dorothy (Wizard of Oz)
  • 37. Every great city needs a vision -- one that captures the heart, the soul, the imagination, and its history.Envision Encinitas… a sense of place…a destination.
  • 38. Thank you Community StakeholdersCardiff ChamberCardiff Town CouncilEncinitas ChamberDEMALeucadia Hwy 101 Mainstreet AssociationLeucadia Town CouncilOlivenhain Town Council
  • 39. Is sponsored by the City of Encinitas Commissionfor the Arts and the Cultural Tourism CommitteeThrough a grant from the NationalEndowment for the Arts And the Arts Marketing Institute, a program of the California Arts Council