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Secrets to Remarketing with Google Analytics Lists
 

Secrets to Remarketing with Google Analytics Lists

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Remarketing using Lists in Google Analytics, and AdWords: now a viable and effective way to expand the paid marketing arsenal. With remarketing lists in G/A, demographic information, and some tricks ...

Remarketing using Lists in Google Analytics, and AdWords: now a viable and effective way to expand the paid marketing arsenal. With remarketing lists in G/A, demographic information, and some tricks in effectively capturing clicks and impressions in ads & affiliate links, remarketing has a brand new lease on life and is showing some remarkable possibilities. Discussion includes mechanics needed for analytics tracking, back end, and configuration of the G/A remarketing lists to make effective use of this capability.

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    Secrets to Remarketing with Google Analytics Lists Secrets to Remarketing with Google Analytics Lists Presentation Transcript

    • What is GA Remarketing? Chris Bridges Why do it? What do you need? Getting going Anatomy of GA Remarketing Lists cebridge@gmail.com Remarketing Approach Adwords Campaigns with RM Success! Conclusion / Tips 2
    • • A set of capabilities for hypertargeting AdWords Display campaigns • Applies ANY of your GA data to create Lists to target any type of user, behavior, or source • Metrics / Dimensions all are available; in combination; in steps Audience (age, geo, interests) Acquisition Behavior (convert, pages, p/v, events) Visitors who Convert Age Ranges [45 – 64] New RM Campaign Audience: Top Converting Visitors (source, medium, landings) AdWords Google Analytics Remarketing Lists Display Campaigns Chris Bridges cebridge@gmail.com 3
    • • NEW • • • • • Chris Bridges cebridge@gmail.com 4
    • • • • • MARGIN • • Chris Bridges cebridge@gmail.com 5
    • 1. 2. 3. 4. 5. Chris Bridges cebridge@gmail.com 6
    • Chris Bridges cebridge@gmail.com 7
    • Chris Bridges cebridge@gmail.com 8
    • Top Converting Visitors Chris Bridges cebridge@gmail.com 9
    • • All dimensions and/or metrics available as filters. • Similar to Advanced Segments, and Filters Chris Bridges cebridge@gmail.com 10
    • • • • • • • • • • • • Chris Bridges cebridge@gmail.com 11
    • • • • • • • Chris Bridges cebridge@gmail.com 12
    • Chris Bridges cebridge@gmail.com 13
    • Chris Bridges cebridge@gmail.com 14
    • CTR = whoa! Chris Bridges cebridge@gmail.com 15
    • • • “SIMILAR TO” EXPERIMENT • USE OTHER WEBSITES TO OTHER WEBSITES • • PEOPLE WHO CONVERT GEO AGE SOURCE • • • Chris Bridges cebridge@gmail.com 16
    • • Chris Bridges cebridge@gmail.com 17
    • Chris Bridges cebridge@gmail.com 18
    • Chris Bridges cebridge@gmail.com 19
    • Chris Bridges cebridge@gmail.com 20
    • Chris Bridges cebridge@gmail.com 21
    • Chris Bridges cebridge@gmail.com 22
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    • Chris Bridges cebridge@gmail.com 24