Mm2 analytics mastering site content analysis with ga

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Mm2 analytics mastering site content analysis with ga

  1. 1. Mastering Content Analysis w/ GA MM2Analytics Chris Bridges - CTO
  2. 2. Content Entrance / Exits / Page Traversal(Enter page URI name into the filter)6/22/2011 MM2Analytics: Chris Bridges 2
  3. 3. Content Entrance / Exits / Page Traversal(Navigate to your content page by URI) [URI = uniform resource identifier, URL = uniform resource locator] 6/22/2011 MM2Analytics: Chris Bridges 3
  4. 4. Content Entrance / Exits / Page Traversal(Click on the URI page your searched for… e.g. /newcustomer2/pick_your_psychic.aspx) 6/22/2011 MM2Analytics: Chris Bridges 4
  5. 5. Content Entrance / Exits / Page Traversal(note page metrics, click on Navigation Summary)6/22/2011 MM2Analytics: Chris Bridges 5
  6. 6. Navigation summary: exits, next pages, previous pages.(why did 18.5% of users go to the “typepad” page after this one?)(what does that page look like?)(what other next pages did users go to?) 6/22/2011 MM2Analytics: Chris Bridges 6
  7. 7. Navigation summary:(click on “typepad” page to see it’s traffic/predacessors).(page was viewed 638,556 times… what is this?) 6/22/2011 MM2Analytics: Chris Bridges 7
  8. 8. Navigation summary:(users are clicking on our banner and navigating back to start more than any otherpage.)6/22/2011 MM2Analytics: Chris Bridges 8
  9. 9. Entrance Paths (analysis):6/22/2011 MM2Analytics: Chris Bridges 9
  10. 10. Entrance paths: (starting page, content viewed by %, ending pages by %).- note: 46% visits are back to the same page. - Could be a navigation, page design, or other issue(s). Or user is making multiple HITS on the psychic selector to pick one… 6/22/2011 MM2Analytics: Chris Bridges 10
  11. 11. Entrance paths: (selected the 45% viewed pick_your_psychics.aspx page)- Ended up Here report: - Nearly 60% went back to pick_your_psychic.aspx - Jumps down to next highest 8.18% to newcustomer/welcome.aspx (a basic new customer page  backtracking) 6/22/2011 MM2Analytics: Chris Bridges 11
  12. 12. Entrance Keywords: (examine keywords that led customers to the page)- Are New Customers coming here (using New Customer keyword campaigns?)- How much organic vs paid search traffic? (Display results by Keyword + Medium. Create dynamic filter for Medium = Organic, and then Medium = cpc) 6/22/2011 MM2Analytics: Chris Bridges 12
  13. 13. Entrance Keywords: (keyword traffic by CPC - paid)6/22/2011 MM2Analytics: Chris Bridges 13
  14. 14. Entrance Keywords: (what campaign?)6/22/2011 MM2Analytics: Chris Bridges 14
  15. 15. Entrance sources report6/22/2011 MM2Analytics: Chris Bridges 15
  16. 16. Entrance sources report6/22/2011 MM2Analytics: Chris Bridges 16

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