Evaluation Of Broadcast Media

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  • 1.The audience may be the general public or a relatively large sub-audience, such as children or young adults. 2. Broadcasting to a very narrow range of audience is called narrowcasting.
  • Evaluation Of Broadcast Media

    1. 1. EVALUATION of BROADCAST MEDIA<br />JENNICA LIM<br />MONICA RAMOS<br />3AD-1<br />
    2. 2. Broadcasting <br />the distribution of audio and/or video  signals which transmit programs to an audience. <br />forms a very large segment of the mass media.<br />
    3. 3. What is meant by broadcast media?<br /><ul><li>The term 'broadcast media' covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and any other materials supplied by the media and press.</li></li></ul><li>What types of information are available in the broadcasting media?<br />The broadcasting media supplies lots of valuable information, for example speeches, documentaries, interviews, advertisements, daily news, financial markets and much more. <br />The latest (newest/most up-to-date) information can be found here.<br />
    4. 4. Television Advantages<br />Coverage and Cost Effectiveness<br />Coverage and Cost Effectiveness<br />Captivity and Attention<br />Captivity and Attention<br />Selectivity and Flexibility<br />Creativity and Impact<br />Creativity and Impact<br />
    5. 5. Television Disadvantages<br />Fleeting<br />Message<br />Cost<br />Low<br />Selectivity<br />Limited<br />Attention<br />Zipping<br />Clutter<br />Zapping<br />Distrust<br />Negative<br />Evaluation<br />Cost<br />Fleeting<br />Message<br />Low<br />Selectivity<br />Limited<br />Attention<br />Negative<br />Factors<br />Zipping<br />Clutter<br />Negative<br />Evaluation<br />Distrust<br />
    6. 6. Top 10 Network TV Advertisers<br />Company<br />$ Amount<br />1. Proctor & Gamble $833.6*<br />2. General Motors 753.5<br />3. Johnson & Johnson 521.6<br />4. Ford Motor Co. 497.6<br />5. Time Warner 451.9<br />6. Pfizer 417.8<br />7. Walt Disney Co. 417.6<br />8. SBC Communications 396.2<br />9. PepsiCo 379.5<br />10. DaimlerChrysler 359.4<br />* millions of dollars<br />
    7. 7. Digital Video Recorders Such as TiVO are Impacting Television<br />
    8. 8. TV Advertising Works Best When…<br />The media budget is sufficient to generate and sustain the number of exposures needed.<br />The media budget is sufficient to generate and sustain the number of exposures needed.<br />The market is large enough and easily reachable through a specific network, station, or program.<br />The market is large enough and easily reachable through a specific network, station, or program.<br />There is a genuine need for a medium with high creative potential to exert a strong impact.<br />The budget is large enough to produce high quality commercials.<br />The budget is large enough to produce high quality commercials.<br />
    9. 9. Network Versus Spot<br />Affiliated stations are linked<br />Purchase transactions are simplified<br />Commercials shown on local stations<br />May be local or “national spot” commercials<br />Affiliated stations are linked<br />Network<br />Purchase transactions are simplified<br />Commercials shown on local stations<br />Spot &<br />Local<br />
    10. 10. Test Your Knowledge<br />_____ are shows that are sold or distributed on a station-by-station, market-by-market basis. <br /> A) Spot broadcasts <br /> B) Televised advertorials <br /> C) Affiliate programs <br /> D) Participation programs <br /> E) Syndicated programs <br />
    11. 11. Syndicated Programs<br />Off-network syndication are “reruns”<br />Programs sold to stations in return for air time<br />First-run syndications are also featured<br />Off-network syndication are “reruns”<br />Sold and distributed station by station<br />First-run syndications are also featured<br />Advertiser-supported or bartered<br />
    12. 12. TV Advertising Buying Decisions<br />Reach is the primary consideration but ease of purchase is important.<br />Network Versus Spot<br />Reach is the primary consideration but ease of purchase is important.<br />Network Versus Spot<br />Considerations are the geographic markets and ability to acquire airtime.<br />National Versus Local Spot<br />Considerations are the geographic markets and ability to acquire airtime.<br />National Versus Local Spot<br />Method of buying affects cost, commitment, and identification.<br />Sponsor, Participate, or Spot<br />Method of buying affects cost, commitment, and identification.<br />Sponsor, Participate, or Spot<br />Scheduling depends on reach and frequency requirements.<br />Specific Daypart and Weeks<br />
    13. 13. Methods of Buying Time<br />Sponsorship<br />Participations<br />Spot Announcements<br />1. Advertiser assumes responsibility for the production and perhaps content<br />2. Sponsor has control and can capitalize on the prestige associated with a show<br />1. Participating sponsors share the cost<br />2. May participate regularly or sporadically<br />3. Advertiser isn’t responsible for production<br />4. Participants lack control over content<br />1. May be purchased by daypart or adjacency<br />Participations<br />Sponsorship<br />
    14. 14. Common Television Dayparts<br />Prime Time<br />Morning<br />Late News<br />Daytime<br />Early Fringe<br />Late Fringe<br />Prime-Time Access<br />Late Night<br />12<br />12<br />1<br />1<br />11<br />11<br />2<br />2<br />10<br />10<br />PM<br />AM<br />3<br />9<br />3<br />9<br />4<br />8<br />4<br />8<br />5<br />7<br />5<br />7<br />6<br />6<br />
    15. 15. Other TV Delivery Vehicles<br />Delivers signals through fiber or coaxial wire rather than the airways <br />Cable<br />Delivers signals through fiber or coaxial wire rather than the airways. Cable networks also transmit via satellite. <br />Cable<br />(CATV)<br />Independent local stations that broadcast nationally via satellite through CATV<br />Superstations<br />Independent local stations that broadcast nationally via satellite through CATV<br />Superstations<br />Digitally record TV shows and store them on hard drive, or select and view content giving viewer control<br />DVRs/VOD<br />
    16. 16. Cable Television (CATV)<br />Advantages<br />Characteristics<br />Limitations<br />Highly selective “narrowcasting.”<br />Reaches specialized markets.<br />Low cost and flexibility.<br />National, regional, and local available.<br />Targets specific geographic areas.<br />Overshadowed by major networks.<br />Audience is fragmented.<br />Lacks penetration in major markets.<br />Characteristics<br />Advantages<br />
    17. 17. Measuring TV Audiences<br />Television Households<br />Program Rating<br />Audience Measures<br />Households Using TV<br />Share of Audience<br />Television Households<br />Program Rating<br />Audience Measures<br />Households Using TV<br />
    18. 18. Test Your Knowledge<br />The sole source of network television and local audience information is: <br /> A) Arbitron Co. <br /> B) Nielsen Media Research. <br /> C) RADAR <br /> D) Smart-TV <br /> E) Burke Research <br />
    19. 19. TV Audience Measures<br />Program Rating<br />Program Rating<br />HH tuned to show<br />HH tuned to show<br />Rating =<br />Rating =<br />Total U.S. HH<br />Total U.S. HH<br />Share of Audience<br />HH tuned to show<br />Share =<br />U.S. HH using TV<br />
    20. 20. Sweeps Periods Are Used To Measure TV Audiences<br />
    21. 21. Radio and TV Similarities<br />Are time oriented media<br />Are sold in time segments<br />Have some network affiliates<br />Have some independents<br />Use the public airway<br />Are regulated by the F.C.C.<br />Are externally paced media<br />Are passive, low-involvement<br />Are time oriented media<br />Are sold in time segments<br />Have some network affiliates<br />Both Media…<br />Have some independents<br />Use the public airway<br />Are regulated by the F.C.C.<br />Are externally paced media<br />
    22. 22. Radio Differs from TV<br />Is more limited communication<br />Costs much less to produce<br />Offers only an audio message<br />Costs much less to purchase<br />Has less status and prestige<br />Is more limited communication<br />Costs much less to produce<br />Offers only an audio message<br />Costs much less to purchase<br />
    23. 23. Radio Formats by Age Group<br />
    24. 24. The RAB Promotes Synergy<br />
    25. 25. Advantages and Limitations of Radio<br />Advantages<br />Disadvantages<br />Creative Limitations<br />Cost and Efficiency<br />Creative Limitations<br />Cost and Efficiency<br />Audience Fragmentation<br />Audience Fragmentation<br />Selectivity<br />Selectivity<br />Chaotic Buying<br />Flexibility<br />Flexibility<br />Chaotic Buying<br />Limited Research Data<br />Limited Research Data<br />Mental Imagery<br />Mental Imagery<br />Limited Listener Attention<br />Limited Listener Attention<br />Integrated Marketing<br />Integrated Marketing<br />Clutter<br />
    26. 26. Radio Ads Can Enhance TVCampaigns<br />
    27. 27. Buying Radio Time<br />Three national networks<br />Over 100 regional/area networks<br />A multitude of syndicated programs<br />About 20% of all spots<br />Allows great flexibility, targeting<br />Purchase transaction can be difficult<br />Nearly 80% of advertisers are local<br />Local CATV is becoming competitive<br />Three national networks<br />Network Radio<br />Over 100 regional/area networks<br />A multitude of syndicated programs<br />About 20% of all spots<br />National Spot<br />Allows great flexibility, targeting<br />Purchase transaction can be difficult<br />Local Radio<br />Nearly 80% of advertisers are local<br />
    28. 28. Dayparts for Radio<br />Nighttime<br />Morning Drive Time<br />Daytime<br />All Night<br />Afternoon/Evening Drive Time<br />12<br />12<br />1<br />1<br />11<br />11<br />2<br />2<br />10<br />10<br />PM<br />AM<br />3<br />9<br />3<br />9<br />4<br />8<br />4<br />8<br />5<br />7<br />5<br />7<br />6<br />6<br />
    29. 29. Test Your Knowledge<br />Arbitron: <br /> A) focuses primarily on measurement of local radio audiences <br /> B) measures listenership to webcasts <br /> C) provides radio stations with monthly cume ratings <br /> D) now owns RADAR which is a source of national network rating numbers <br /> E) is accurately described by all of the above <br />
    30. 30. Audience Information<br />Person estimates<br />Share<br />Rating<br />Network audience measures<br />Person estimates<br />Arbitron<br />Share<br />Rating<br />RADAR<br />
    31. 31.  ABS-CBN: &quot;Alto Broadcasting System-Chronicle Broadcasting Network&quot;<br /><ul><li>ABS-CBN is principally involved in television and radio broadcasting, as well as the production of television programming for domestic and international audiences and other related businesses</li></li></ul><li><ul><li>It was founded on June 13, 1946 (62), becoming Asia's first commercial television broadcaster in 1953.
    32. 32. is part of the Lopez Group of Companies.
    33. 33. It also broadcasts content to the rest of the world through The Filipino Channel, TFC Direct, TFCko (video on demand) and TFCnow internet TV.</li></ul> ABS-CBN: &quot;Alto Broadcasting System-Chronicle Broadcasting Network&quot;<br />
    34. 34.  ABS-CBN: &quot;Alto Broadcasting System-Chronicle Broadcasting Network&quot;<br /> programs include news and current affairs, Philippine drama, sitcom, foreign shows, entertainment news and talk shows, game shows, educational shows, as well as reality and variety shows.<br />
    35. 35. GMA Network, Incorporated(Global Media Arts Network, Incorporated)<br /> provides news and entertainment programs through its forty-seven fully-owned television relay stations, four affiliate television stations and thirty-four radio stations throughout the Philippines. <br />The network also offers its shows worldwide through GMA Pinoy TV, GMA Life TV and Internet TV myGMA.com.ph.<br />
    36. 36. GMA Network, Incorporated(Global Media Arts Network, Incorporated)<br />GMA Network&apos;s programs include news and current affairs shows, documentaries, dramas, dubbed foreign serials, entertainment, news and talk shows, game shows, variety shows, musicals, sitcoms, children&apos;s shows, fantasy and reality shows.<br />
    37. 37. Associated Broadcasting Company(TV5)<br /> It is the fourth-oldest television network in the country and owned by MediaQuest Holdings Inc.which is a subsidiary of Philippine Long Distance Telephone Company headed by businessman Manuel V. Pangilinan.<br />
    38. 38. Associated Broadcasting Company(TV5)<br />TV5/Associated Broadcasting Company is a Philippine media company whose programs include news and current affairs shows, dramas, fantasy, variety shows, gag shows, dubbed foreign serials, children&apos;s shows, anime shows, and reality shows.<br />It currently shows 61 programs as of January 7, 2010.<br />
    39. 39. Leading Cable Networks<br />
    40. 40. CABLE TV OPERATOR<br />Sky Cable – the number one direct-to-home cable TV and subscription service in the Philippines, established by the Lopez Group of Companies, Sister Company of ABS-CBN<br />Global Destiny - 2nd largest cable TV company in the Philippines<br />
    41. 41. Movies<br /><ul><li>Pinoy Box Office
    42. 42. Global Pinoy Cinema
    43. 43. ETTV Movies
    44. 44. HBO 2 Asia
    45. 45. Max Asia
    46. 46. Star Movies
    47. 47. Cinema One
    48. 48. HBO (Signature, HD Asia, Family, HiTs)
    49. 49. Turner Classic Movies
    50. 50. MGM Channel
    51. 51. HBO Asia</li></li></ul><li>Sports<br /><ul><li>Balls
    52. 52. Manila Jockey Club
    53. 53. All Sports Network
    54. 54. Euro Sports
    55. 55. Solar Sports
    56. 56. Viva Prime Channel
    57. 57. Star Sports
    58. 58. ESPN Philippines
    59. 59. Basketball TV</li></li></ul><li>Music<br /><ul><li>MYX
    60. 60. Channel [V] Philippines
    61. 61. Channel [V] International
    62. 62. MTV Philippines</li></li></ul><li>Kids Channel<br /><ul><li>Nickelodeon
    63. 63. Cartoon Network
    64. 64. Disney Channel Asia
    65. 65. Play House Disney
    66. 66. KidsCo
    67. 67. Hero TV
    68. 68. Animax Philippines
    69. 69. Boomerang
    70. 70. Baby TV</li></li></ul><li>News<br /><ul><li>CNN International
    71. 71. Fox News Channel
    72. 72. Al Jazeera English News Channel
    73. 73. CNBC Asia
    74. 74. Bloomberg Television
    75. 75. BBC World News
    76. 76. ABS-CBN News Channel
    77. 77. Channel News Asia
    78. 78. Euronews
    79. 79. DZMM TeleRadyo</li></ul>Russia Today<br />
    80. 80. Documentaries/Educational<br /><ul><li>Discovery Channel Philippines
    81. 81. Animal Planet
    82. 82. National Geographic Channel
    83. 83. Discovery Travel & Living
    84. 84. Discovery Turbo
    85. 85. Living Asia Channel
    86. 86. History Channel
    87. 87. Bio Asia
    88. 88. Knowledge Channel
    89. 89. Nat Geo Adventure
    90. 90. Discovery Home and Health
    91. 91. Discovery Science
    92. 92. Crime and Investigation</li></ul>Network<br /><ul><li>CITV Asia</li></li></ul><li>Local Radio Stations<br />
    93. 93. FM RADIO<br />Jam 88.3 – light alternative, rock<br />Jam Session (live band performances) Top 10 Chart Attack (weekly countdown)<br />Wave 89.1- R &B, slow jam<br />The Blue Room with Wendell, The Quiet Storm with Jun DJ<br />Magic 89.9 – Top 40 & pop<br />Good Times with Mo Twister, MojoJojo and Grace Lee, The Top 5 at 5 with Andi9 and Jessica<br />
    94. 94. FM RADIO<br />Monster Radio RX 93.1- Urban Contemporary, pop<br />Home Radio 97.9 – soft adult contemporary & love song<br />Lips 106 – Oldies & variety hits<br />98.7 The Master’s Touch – Classical<br />
    95. 95. AM RADIO<br />DZMM Radyo Patrol 630 – news, talk radio<br />Karen Davila, NoliDe Castro, Pinky Webb<br />DWBL 1242 SerbisyoPubliko – news, talk radio, entertainment<br />Mike Enriquez, Orly Mercado, Marigold Haber-Dunca<br />
    96. 96. AM RADIO<br />DZSR Sports Radio 918 - Sports Radio, Talk radio, Sports Coverage<br />DWSS 1494 Let your Heart Speak! – pop, love songs<br />Veritas 846 RadyoTotoo - Catholic Radio, News, Talk radio, Drama<br />MMDA Traffic Radio 1206 - News, Traffic Updates, Music<br />
    97. 97. Difference of AM and FM Radio<br />
    98. 98. Thank You!<br />

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