Question 2- Media Evaluation.

1. Question 2
How effective is the combination of your main product and
ancillary texts?

2. Brand Identity
• Brand identity is the visible elements of a brand; colours, design, logotype,
name and symbol. These all together identify and distinguish the brand in
a consumers mind.
• Brand identity is a very important part of marketing as it is says everything
about your products and what they want to be.

3. https://www.youtube.com/watch?v=DmnueoQmuqA
All 3 of our products have a strong, significant link. The
police measuring board is a common theme throughout
all 3 products, especially the poster and trailer. We have
put the black stripes as the backdrop of the magazine to
continue to constitute evidence of our brand identity
being strong. This brand identity portrays the genre of
our film and we feel is a very memorable picture and
way of establishing our film.
Our 3
Products

4. Colour
The colour red is very prominent in our poster and
magazine writing is also a common theme in our poster
and magazine as it conveys blood, crime and a sense of
fear. The colour white is used frequently throughout all 3
products; it stands out on our dark backgrounds for titles
on the trailer and the police line up board for the poster. It
is easy and clear to read and also showed to be very
common on other crime film trailers. We have used the
colour yellow for the magazine as it important we stick to
the usual conventions for Empire Magazine to make sure
ours looks as realistic as possible, even though it doesn’t
completely match our other two products. lt for the
magazine cover, however not so much for the trailer.
https://www.youtube.com/watch?v=DmnueoQmuqA

5. The two main characters are also a big way of establishing our
film as these protagonists are shown as a husband and wife
criminals. The repetition of them both being in the trailer, on the
magazine cover and on the poster portrays their importance and
gives the audience a sense of relation to the characters before
they go and see the film so they are slightly more aware of what
to expect. Having a women and a male as our main characters
then creates more of a range to our audience because crime
films are commonly known for the mass male audiences,
however this one we truly believe it would have quite an equal
male and female viewing. Moreover, the fact that they are a
couple creates a bigger chance of appealing to other couples.
The characters are supposedly in their 20’s so they would be
quite relatable to most of our target audience members, (even
though the storyline is most likely to not be relatable)
Characters
&
Target Audience
https://www.youtube.com/watch?v=DmnueoQmuqA