Scientific outreach<br />examples we allcan do<br />by Cherisse Du Preez<br />CHONe student & outreach committee<br />cdup...
The concept of Outreach<br />Incorporates: communication, publicity, media, education, advertising, informing, sharing, et...
Not communicating your science <br />shouldn’t be an option<br /><ul><li>Because life doesn’t begin and end with journal p...
To be recognized, become known
To give back (educate & enlighten)
For more $$$ or to open up new opportunities
To defend (or attack) scientific work
To change policy or people’s thinking</li></ul>...because there is a greater reason we all study what we do.<br />3<br />W...
(Vilalta & Kirchner presentation)<br />4<br />Cynical reason “why”<br /><ul><li>Because we’re</li></ul>	interdependent<br />
Easy steps to start you off:<br />What?  Your “NEWS” (converting interesting &/or important science into your audience’s l...
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CHONe Conference: Scientific Outreach

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Presented for the nation-wide CHONe student video conference (February 2010). Addresses scientific outreach, why we should invest in it and examples we can all do.
By Cherisse Du Preez

Published in: Technology, News & Politics
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CHONe Conference: Scientific Outreach

  1. 1. Scientific outreach<br />examples we allcan do<br />by Cherisse Du Preez<br />CHONe student & outreach committee<br />cdupreez@uvic.ca<br />1<br />
  2. 2. The concept of Outreach<br />Incorporates: communication, publicity, media, education, advertising, informing, sharing, etc.<br />Definition: to extend or provide services beyond conversational limits. <br />2<br />...but we’re too busy already!<br />
  3. 3. Not communicating your science <br />shouldn’t be an option<br /><ul><li>Because life doesn’t begin and end with journal publications
  4. 4. To be recognized, become known
  5. 5. To give back (educate & enlighten)
  6. 6. For more $$$ or to open up new opportunities
  7. 7. To defend (or attack) scientific work
  8. 8. To change policy or people’s thinking</li></ul>...because there is a greater reason we all study what we do.<br />3<br />Why, if we are so busy? <br />(adapted from Vilalta & Kirchner presentation)<br />
  9. 9. (Vilalta & Kirchner presentation)<br />4<br />Cynical reason “why”<br /><ul><li>Because we’re</li></ul> interdependent<br />
  10. 10. Easy steps to start you off:<br />What? Your “NEWS” (converting interesting &/or important science into your audience’s language & conveying it)<br />Who? To your lab  university  schools  your community  the general public  NGOs  government, etc. <br />How?So many ways but choose something that appeals to you (you’re own interest will come across) <br />5<br />Scientific Outreach<br />Photos by Jackie Lighten, Emily Wilson, Jackson Chu, <br />& Kevin Sorochan (top to bottom, left to right)<br />
  11. 11. 6<br />Embrace your inner nerd & admit what you do is cool!<br />How?<br />You could publish<br />Do not fear the cameras (invite the media)<br />Do not under estimate “social” events or gatherings<br />CHONe:<br />two website, news letter, nation-wide connections<br />Communicate from the field (newsletter, video, PPT)<br />Just do it.<br />Get your photos or species descriptions out there (e.g. into reference books)<br />Present/ volunteer at museums or aquariums<br />Conferences<br />& seminars (& follow up on post-conference opportunities)<br />Get involved in a school science class / boys & girls club (present, communicate from the field, slideshow, or just a show & tell)<br />Post your opinions/ expertise on blogs <br />Share your methodology www.myexperiment.org<br />Teach or mentor<br />Word of mouth <br />yes, talk about your science<br />[“:} {;”]<br />Get yourself on the web (test it: Google yourself or your subject & see how many times you come up)<br />Make your own website (or post on twitter or Facebook)<br />The newspaper (it’s not gone yet)<br />
  12. 12. 7<br />Now it’s your turn... <br />
  13. 13. 8<br />Online Outreach references:<br /><ul><li>CHONe: www.marinebiodiversity.ca/CHONe or choneinteractive.ning.com or your Outreach committee
  14. 14. Blog example: www.desmogblog.com (on climate change), & scienceblogs.com
  15. 15. Join at promoting organisation: e.g. The Explorers Club www.explorers.org/
  16. 16. Post science videos: sciencehack.com/ or vimeo.com/
  17. 17. Network in the science community: network.nature.com/
  18. 18. Showcase your methodology: www.myexperiment.org/
  19. 19. Scholarly Communication & “Science 2.0”: www.geneseo.edu/~swoger/scholarlycommunication.htm
  20. 20. Post-conference: Slideshare for your Power Points at www.slideshare.net & upload posters to conference organizers website</li></li></ul><li>9<br />
  21. 21. 10<br />

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