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Gold rush in games


What is the current gold rush in games?

What is the current gold rush in games?

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  • 1. Games: Past, Present &The Way Forward
    The gold rush in gaming, past and present
  • 2. What we will cover
    How old is a gamer that buys games?
    Who plays more games? Male or female?
    What type of games are king?
    It’s the era of apps
  • 3. Age of a common gamer
  • 4. WOMEN age 18 or older represent a significantly greater portion of the game-playing population (33%) than boys age 17 or younger (18%).
    Male & Female
    56% 44%
  • 5. What happened in 2008
  • 6. What type of games ruled
  • 7. Casual games were HUGE
  • 8.
  • 9.
  • 10. Did anything change in 2009?
  • 11. If you don’t do mobile you are outdated
    It’s the era of apps
  • 12. The Big Numbers : Apple
    Addressable base of 50m+ devices
    30m iPhones and 20m iPod touches
    More than 3 billion App Store downloads
    7.4m iPhones sold in Q3 2009
    17.8% share of smartphone market (Canalys)
    2.5% share of ALL global handsets (Strategy Analytics)
  • 13. Developers Striking It Rich
    10m Paid iPhone games sold by Gameloft since the launch of the App Store
    $1,687 Revenues per hour of dvpt time forNimbleBit’s Scoops ($269,929 total)
    2m Tap Tap Revenge 3 downloads in a week last Christmas after going free
    10 days How long it took Playmesh to rack up 1m free downloads of iFarm
    13.5m Downloads of Backflip Studios games in seven months ($1.75m of revenue)
  • 14. Analysts’ Big Numbers
    $2.8 billion iPhone games revenues in 2014 – 24% of handheld market (DFC)
    18.7 billion App downloads in 2014 – of which 20% will be from Apple devices (Ovum)
    610 million Paid apps in first 2bn iPhone downloads – generating $900m of developer revenues (Pinch Media)
    36 million Number of iPhones that Apple will sell in 2010 (Piper Jaffray)
  • 15. Top Paid Games chart
    Avg Price: $2.34
    11 games at 99c
  • 16. In-App Payments
    TTR3 in Top Grossing chart – has sold 1m songs
    Eliminate – 500k downloads in a week (but not in TG chart)
    Other (paid game) examples show mixed results too
    Pocket God – in-app payments 27% of its revenues
    Freeverse – tens of thousands of Flick Fishing payments
  • 17. Casual games are still HUGE
  • 18. What made good games
    On-screen changes - Change UI
    Generous score – Give millions of points
    Sound – Get good sound fx
    Low pressure - Make new ways to loose, not only time based
  • 19. .. And bad games
    Make it really hard
    Require too much, technically – too much memory, too much space
    Give it a terrible name or theme
    Expect users to read.
    Make it challenging and cerebral– games should not have one solutions only
  • 20. Solution was
    "The mum test“ – Get your mom to test. Most testers are male, but most casual gamers are female.
  • 21.
  • 22. Or just hypes?
  • 23.
  • 24. How to find me?
    Avijit Paul avijit.paul@mmu.edu.my
  • 25. Reference