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Getting it out there:
Social media for GtoPdb and GPCRDB
Dr Christopher Southan
For the Gloriam Group, University of Copenhagen
May 2015
1
Introduction
• Scientists are like genes; they only get noticed when they
express themselves
• We are in the midst of a web-enabled revolution in
scholarly communication
• This revolution cannot be precisely circumscribed but
Social Media, Altmetrics, Open Access and Open Data
are central strands
• There are successful scientists who to appear to ignore all
this (but they probably delegate)
• The rest of us need to engage as teams and individuals
• Adeptness at this is becoming career-enhancing
2
Tools of the revolution
3
Team Social Media: TheApril 2015 GtoPdb report
• 2913 ‘likes’, up from 532 in October 2014
• 589 followers, up from 496 in October 2014
• We now have a blog on WordPress, with 23 posts as of
April 2015
• Our SlideShare account includes slide sets and posters
from the team
• We also have a Guide to PHARMACOLOGY company
page on
• We maintain a presence on Wikipedia, with a page
describing the background, development, content and
features of the resource
Team Twitter
• A GtoPdb retweet of my
post reaches extra 550
• My RT of a GtoPdb
post reaches extra 177
5
550 45 177
GtoPdb intersect
Me
Individual (professional) Twitter presence
6
Twitter accounts I follow
7
Reciprocal contacts with RT networks < 1000
8
Between relevant and “push” followers
• Many twitter accounts I follow have over 50% spurious followers
• I purge ~ 2-4 per week by “blocking”
• A general Social Media problem
• Includes pushes into your Google + circles
• LinkedIN connection requests from strangers with no context
9
Familiar?
10
Altmetrics: Immediate impact assessment
11
Open access stats and citations
12
Citations in PMC = 245
In Google Scholar = 53
Citations in PMC = 4
In Google Scholar = 14
13
Team blog
14
Personal blog
15
The “In the Pipeline” effect
16
Google +: Useful but in decline ?
17
Wikipedia:An important presence
18
Google: Rankings matter
19
LinkedIN “Likes” flash across multiple networks
20
LinkedIN groups: Patchy utility
21
LinkedIN: The network advantage
22
Team Slideshare: Post-conference exposure
23
Individual Slideshare
24
Individual
Slideshare
Stats
25
Figshare: better than supplementary data
26
27
28
Conclusions
• Papers, citations, meeting presentations, grant apps and
database entries remain our core business
• However, its wise to be cognisant of the revolution I have
outlined in these slides
• Exploiting the individual and team utilities can pay off in real
outreach and impacts
• There are no rules or “correct” ways of doing any of this (its
anarchy out there)
• There are many creative ways of working the systems
• Notwithstanding, its probably better to be succinct,
professional and polite
• Yes, it can waste some time, but then so can many things….
29
Acknowledgements, Info and Qs
GtoPdb database team:
• Adam Pawson,
• Helen Benson
• Elena Faccenda
• Joanna Sharman
• Jamie Davies
See “Beyond the paper cv and developing a scientific profile online,
Antony Williams” (Slideshare)
30

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