Search Engine Optimization For Everyone

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Search Engine Optimization isn't rocket science, check out my blog at http://broadstreetinteractive.com for more information about how create compelling online advertising.

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Search Engine Optimization For Everyone

  1. 1. SEO On a Budget
  2. 2. People use search to make buying decisions Search, tell me what to buy Search, what is the best product? 65% of B2B shoppers turn to search engines to help make buying decisions. (Source: Enquiro B2B Study 2007)
  3. 3. If people cannot find you online You do not exist
  4. 4. Build it and they still won’t come I’m open! Come find me!
  5. 5. O visitors, O page views, O sales
  6. 6. What is SEO? <ul><li>SEO (Search Engine Optimization) is a method used to increase a site’s ranking in search engine results. </li></ul>
  7. 7. Page titles are #1 <ul><li>Page titles should contain as much keyword rich descriptors of your product/service as possible. </li></ul><ul><li>Page titles are crawled and can help give your site “juice” to boost search engine results. </li></ul><ul><li>Make sure page titles are relevant to the content on the page. </li></ul>
  8. 8. The URL is #2 <ul><li>The URL should tell a story and include keywords. </li></ul><ul><li>It should be relevant to the content on that page. </li></ul>
  9. 9. The content is the key Headline Tags Robust, Relevant, Fresh Content
  10. 10. Did I mention fresh content? Blog. Often. Create a YouTube channel Twitter Share your slides
  11. 11. Let’s talk about Blogs, YouTube & Twitter <ul><li>Blogs are great ways to share your industry expertise, encourage relationships with your customers and manage your online reputation. Blogs get great search engine exposure and should be keyword rich and relevant to your business. </li></ul><ul><li>YouTube is the number 1 video sharing site in the world. Do you have something to demonstrate? If pictures are worth a thousand words, how much is a video worth? </li></ul><ul><li>You can embed video in your blog, other people can embed your video in their site and at the end of your video you can provide a link to your site or product. </li></ul><ul><li>Twitter is the fastest growing social microblogging site on the web. In 140 characters can you get someone to follow you? It’s a great way to practice our “elevator pitch.” </li></ul>
  12. 12. Use images wisely <ul><li>Search engines cannot see images. </li></ul><ul><li>Every image should contain a description. The description is yet another way to insert keywords relevant to the product or service. </li></ul>
  13. 13. Use images wisely You See: Sexy product I must have! Sees:
  14. 14. Inbound/Outbound Links <ul><li>Search engines look for inbound links to your site. </li></ul><ul><li>Ask your partners and customers to link to you. </li></ul><ul><li>Give strangers a reason to link to you with relevant content (*cough* blog *cough*) </li></ul>
  15. 15. Submit articles to other sites <ul><li>Submit content to industry-related sites </li></ul><ul><ul><li>Byline will link back to your site </li></ul></ul><ul><li>People may find your business through content on other sites </li></ul>
  16. 16. Make sure you’re listed! Your grandfather’s idea of getting listed What we mean by getting listed
  17. 17. Get Social! <ul><li>Search engines will index your name, expanding your online presence </li></ul>Create profiles on social networking sites
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