Digital trends2014broadstreetco

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Broad Street President Charlie Ray discusses the digital advertising trends and realities for 2014 in digital advertising and media planning and buying.

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Digital trends2014broadstreetco

  1. 1. Mobile search is changing how customers navigate through the sales funnel. out of mobile searches trigger a follow up action (further search, store visit, phone call, purchase,social media post)
  2. 2. of which happen within an hour of the search. Mobile search is changing how customers navigate through the sales funnel.
  3. 3. Percentof marketers committingbudget tosocial media advertising
  4. 4. Source:eMarketerMarch 2014
  5. 5. Data from companiessuch as Datalogix, Axciom,and Epsilonhelpsocialmedia exchangeadvertisers retargetuserswho are likely to make purchases. ROI can increase 4x Conversions rates can increase 2x CPAs can be reduced by as much as 25%
  6. 6. Consumers click on nativeads at a similarrate as original content. Consumers look nativeads and editorial content for a similar amount of time.
  7. 7. Red Bull sets the pace when it comes to brand publishing, providing in-depth articles , photos, music, and videos about topics their consumers care about.
  8. 8. Go Pro, on the other hand, takes advantage of user-generated content to supplement their original content.
  9. 9. • Markerters have to change the way they approach the messaging and the medium. Device and platform agnostic creatives, media planning, and measurement are the future. • Messages have to resonate across all devices and platforms, adding complexity to our jobs. • The robots won’t take our jobs… but they sure will be a big help

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