Data from companiessuch
as Datalogix, Axciom,and
likely to make purchases.
CPAs can be
reduced by as
much as 25%
Consumers click on
nativeads at a
for a similar
amount of time.
Red Bull sets the pace when it comes to
brand publishing, providing in-depth
articles , photos, music, and videos
about topics their consumers care
Go Pro, on the other hand, takes
advantage of user-generated content to
supplement their original content.
• Markerters have to change the way they approach the messaging
and the medium. Device and platform agnostic creatives, media
planning, and measurement are the future.
• Messages have to resonate across all devices and platforms, adding
complexity to our jobs.
• The robots won’t take our jobs… but they sure will be a big help
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