The Next Generation of Enterprise Architects
Leading Corporate Strategy
Chris Potts
London, 9th June 2009
© Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

Before We Begin, A Moment of Nostalgia
There was a time
when people thought Enterprise Architecture
was primarily about IT….
© All material Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

Leading Corporate Strategy
We are all enterprise architects
(But only you have the title of EA)
© Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

About Chris Potts
Corporate Strategist
and CIO Futurist
Working with organisations around the world
helping them maximise the contribution of their Enterprise Architects
in the context of their Corporate and Business Strategies
and their investments in change
© Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

My EAC Europe Presentations ‐ The Journey So Far….
EAC Europe Enterprise Architecture
2006 Driving Business Innovation
EAC Europe Measuring the Contribution
2007 Of Enterprise Architecture
EAC Europe Breaking Enterprise Architecture
2008 Out of IT
EAC Europe The Next Generation
2009 of Enterprise Architects
© Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

Architecting Enterprise (not to scale)
Market Architecture
Enterprise
Knowledge Architecture
Processes Architecture
Business Architecture
Systems Architecture
Capital
Technologies Architecture
© Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

The Enterprise of Enterprises (Complexity, Simplified)
C U S T O M E R S
Products & Services Products & Services Products & Services Products & Services
Business Strategy Business Strategy Business Strategy Business Strategy
Investments Investments Investments Investments
Profit & Loss Profit & Loss Profit & Loss Profit & Loss
Business Unit A Business Unit B Business Unit C Business Unit D
Corporation
Shared activities
Investments
Corporate Strategy
Investor Returns
I N V E S T O R S
Who is investing in structural innovations?
© Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

Enterprise Architects Leading Corporate Strategy
Influence the people
who invest in, and exploit, structural innovations
so that they create more value
For this you will need:
A one‐page strategy and a measure of success
One or more guiding ratios, showing how well the enterprise is architecting itself
Knowledge of how the enterprise creates value
To forge new and value‐creating coalitions
To make EA personal to everyone it benefits, using their own models & language
Your enterprise to be good at creating value from investing in change
© Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

EA Leading Corporate Strategy – Making It Personal
“Double E, Double A”
Establish Explore Activate Apply
Strategic Promise Implicit EA capability Are you in, or out? Strategy scenarios
Scope: Corporate culture Time and Influence Business planning
Simple definition Diversity of EA Dashboard processes
Guiding Ratios perspectives Opportunity network Investment ideas
Key Measure Constraints Existing initiatives New coalitions
(actual or perceived) (review)
Making EA personal demands a diversity of approaches
© Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

The Diverse Contribution of Enterprise Architects
Two airport terminals – theoretically identical structures
Both architected by the same person
Why are they different?
Self Expression + Chemistry
(Art + Science)
© Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

Why We Succeed
Providing Leadership in Corporate Strategy
is the fruition of the
formal EA role
We have the We know the CEO
personal enterprise is also the CEA
to make it happen
The days of EA What we do is
being primarily about IT tangible and valuable to
are history senior executives
© Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

Charting a Course Through Complexity
We Know When to Play
And When to Pass
And When We Play, Everyone Wins
© Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

The Next Generation of Enterprise Architects
Leaders within the Corporate Strategy community
A structural innovation in itself!
Value diversity within a consistent overall strategy
Self expression + chemistry (art + science)
Know how the enterprise creates value
And use Guiding Ratios to measure how well it is architecting itself
Play or Pass
Invest our time and energy where it adds most value, influencing people
who invest in and exploit structural change
Forge new value‐creating coalitions
With and between other business leaders
Accountable for the outcomes of our influence
When we play, everyone wins
© All material Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.

The Next Generation of Enterprise Architects
Chris Potts
cdpotts@dominicbarrow.com
© All material Copyright 1999‐2009 Dominic Barrow Services Limited. All rights reserved.