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Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
Enterprise Architecture Conference Europe 2009, Chris Potts Keynote
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Enterprise Architecture Conference Europe 2009, Chris Potts Keynote

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Chris Potts's keynote presentation to the Enterprise Architecture Conference Europe, on 9th June 2009: …

Chris Potts's keynote presentation to the Enterprise Architecture Conference Europe, on 9th June 2009:

"The Next Generation of Enterprise Architects - Leading Coroprate Strategy"

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  • 1. The Next Generation of Enterprise Architects Leading Corporate Strategy Chris Potts London, 9th June 2009 © Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 2. Before We Begin,  A Moment of Nostalgia There was a time  when people thought Enterprise Architecture was primarily about IT…. © All material Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 3. Leading Corporate Strategy We are all enterprise architects (But only you have the title of EA) © Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 4. About Chris Potts Corporate Strategist  and CIO Futurist Working with organisations around the world helping them maximise the contribution of their Enterprise Architects in the context of their Corporate and Business Strategies and their investments in change © Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 5. My EAC Europe Presentations ‐ The Journey So Far…. EAC  Europe  Enterprise Architecture 2006 Driving Business Innovation EAC  Europe  Measuring the Contribution 2007 Of Enterprise Architecture EAC  Europe  Breaking Enterprise Architecture 2008 Out of IT EAC  Europe  The Next Generation  2009 of Enterprise Architects © Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 6. Architecting Enterprise (not to scale) Market Architecture Enterprise Knowledge Architecture Processes Architecture Business Architecture Systems Architecture Capital Technologies Architecture © Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 7. The Enterprise of Enterprises (Complexity, Simplified) C  U  S  T  O  M  E  R  S Products & Services Products & Services Products & Services Products & Services Business Strategy Business Strategy Business Strategy Business Strategy Investments Investments Investments Investments Profit & Loss Profit & Loss Profit & Loss Profit & Loss Business Unit A Business Unit B Business Unit C Business Unit D Corporation Shared activities Investments Corporate Strategy Investor Returns I N V E S T O R S Who is investing in structural innovations? © Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 8. Enterprise Architects Leading Corporate Strategy Influence the people  who invest in, and exploit, structural innovations so that they create more value For this you will need: A one‐page strategy and a measure of success One or more guiding ratios, showing how well the enterprise is architecting itself    Knowledge of how the enterprise creates value   To forge new and value‐creating coalitions To make EA personal to everyone it benefits, using their own models & language   Your enterprise to be good at creating value from investing in change  © Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 9. EA Leading Corporate Strategy – Making It Personal “Double E, Double A” Establish Explore Activate Apply Strategic Promise Implicit EA capability Are you in, or out? Strategy scenarios Scope:   Corporate culture Time and Influence  Business planning  Simple definition Diversity of EA  Dashboard processes Guiding Ratios perspectives Opportunity network Investment ideas Key Measure Constraints  Existing initiatives  New coalitions (actual or perceived) (review) Making EA personal demands a diversity of approaches © Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 10. The Diverse Contribution of Enterprise Architects Two airport terminals – theoretically identical structures Both architected by the same person Why are they different? Self Expression + Chemistry (Art + Science) © Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 11. Why We Succeed Providing Leadership in Corporate Strategy  is the fruition of the formal EA role We have the  We know the CEO  personal enterprise  is also the CEA to make it happen The days of EA  What we do is  being primarily about IT  tangible and valuable to  are history senior executives © Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 12. Charting a Course Through Complexity We Know When to Play And When to Pass And When We Play, Everyone Wins © Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 13. The Next Generation of Enterprise Architects Leaders within the Corporate Strategy community A structural innovation in itself! Value diversity within a consistent overall strategy Self expression + chemistry (art + science) Know how the enterprise creates value And use Guiding Ratios to measure how well it is architecting itself Play or Pass   Invest our time and energy where it adds most value, influencing people  who invest in and exploit structural change Forge new value‐creating coalitions  With and between other business leaders Accountable for the outcomes of our influence When we play, everyone wins © All material Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.
  • 14. The Next Generation of Enterprise Architects Chris Potts cdpotts@dominicbarrow.com © All material Copyright 1999‐2009 Dominic Barrow Services Limited.  All rights reserved.

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