Working in social media
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Working in social media

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  • Last fall I was able to conduct a focus group on about 80 students to try and determine how they use social media in there daily lives. This kind of insight can give us ideas on how to make our career related information and advice become a part of their lives.
  • One of the most common comments I received from students was that networking is what they want to gain
  • for monitoring, updating, and interacting in social media space
  • They say social media is not a conversation, it’s where the conversation takes place
  • Develop personal brand

Working in social media Working in social media Presentation Transcript

  • WorkINg in Social Media: Reaching your students
    Hannah Schmidt, Marketing Communication Intern Purdue University
  • Today’s Agenda
    Students’ perspective on Social media and Career Services
    Developing a plan to communicate using Social Media
    Overarching rules
    Building a relationship
    Facebook, Twitter, LinkedIn
    Neat sites for managing your Social Media
  • What do your students use Social Media for?
    Connecting with friends
    Finding out what your friends are doing
    Learning about hobbies/activities
    Quick information-pressed for time
  • What do they expect from a Career Center through social media
    Networking!
    Professional
    Other students
    Information
    Basic information
    Reminders
    Advice
    Career
    Professionalism
  • Student Concerns in Social Media
    Privacy
    Information Overload
    Creating Profiles
    Lengthy amounts of information
  • Building your Social Media Strategy
    Define your goals
    Narrow your focus
    Develop an office routine
    Create specific measureable goals
    Don’t let new media frustrate you
  • Relationship Building
  • Overarching Rules
    Offer something unique
    Listen and act within 24 hours
    Promote your social media sites outside of the web
    Start conversations, don’t control them
  • Overarching Rules
    Clear communication is key
    Speak with students in person as well
    Don’t assume all platforms are the same
  • The Three Major Players and their roles
  • Twitter
    Posts
    Direct Messages
    TwitPics
    Lists
  • Create your Profile
    Learn the language
    Create a solid description
    Use official background and image
    Network with as many career development tweeple as you can
    Give credit where due
  • Twitter
  • Facebook
    Status updates
    Fan Page
    Tabs
    The Wall
    FBML
    Messaging
    Discussion Tabs
  • Creating your Profile
    Learn FBML
    Add as much audio, visual content as possible
    Create a Landing Page
    Constantly Update
    Look to corporate fanpages for ideas
  • Facebook
  • LinkedIn
    CareerExplorer
    Follow Companies
    Groups
    Networking
    Questions
    Headlines & News
  • Create your Profile
    Create a Group
    Post discussion topics
    Templates
    Subgroups
    Group Rules
    Newsfeed
  • Linked In
  • Social media Sites worth your time
    Flicker
    CoTweet, HootSuite
    Bit.ly
    Klout
  • Recap
    Students’ perspective on Social media and Career Services
    Developing a plan to communicate using Social Media
    Overarching rules
    Building a relationship
    Facebook, Twitter, LinkedIn
    Neat sites for managing your Social Media
  • ?
    Questions