Stories from across the pond:
How UK Career Services collect and
use destinations data
Lucy Hawkins, Careers Adviser
Unive...
Learning objectives
• Knowledge of processes used for collecting UK
destinations data
• Knowledge of UK best practice in p...
Background
University of Oxford
Careers Service
Founded 1892
~21,000 students
12 Careers Advisers
Our Career Center
Our Career Center
Some UK parameters
• HEI = Higher Education Institution
• ‘Postgraduate (PG) student’ = ‘Graduate student’
• Completed Bac...
Our website
Our destinations data
What destinations data do we
have...
... And how do we collect it?
DLHE
Every UK HEI
2 graduation groups
One ‘test date’ for
each ~6 mo. after
Target response
rates:
– 80% UK
– 50% EU
–40% ...
DLHE
UK Government
Universities
set up
designs
analyses
publishes
collection by
Collection
Telephone
Postal survey
Email survey link
Cost
Time
(c.Nov –> Feb)
Collection methods
In-house
• Student phone banks
• ‘DLHE Coordinator’ role,
integration year-round
• Valuable experience ...
DLHE pros and cons
• Easy comparisons
between universities
• Fantastic information for
students/alumni
• Great source of a...
How is destinations data
published?
... And what’s university best
practice?
Directly published on...
• HESA site
• HESA app
• Unistats
• Course
pages
Indirectly published...
Career Centers
• No obligation to publish their destinations
data
• But good practice to do so, and helpful for
guidance e...
Best practice
Oxford: Tableau Reader
See the live tables at http://bit.ly/OxDLHE
How is destinations data used?
... By the career center?
Labour market information
Reclassification by hand!
Identifying trends
• Salary
• Gender
• Field
• Study
Alumni engagement
• Sourcing panel speakers
• Inviting alumni to become career mentors
• Assessing alumni career needs
• U...
The future?
Questions
Lucy Hawkins
Careers Adviser
@CareersLucy
www.linkedin.com/in/lucyhawkins
www.careerslucy.wordpress.com
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Stories from Across the Pond: How UK Career Services Collect & Use Destinations Data

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  • ABSTRACTOn the other side of the Atlantic, career services in Higher Education have long been mandated by the UK government to collect data on what our students are doing, six months after the completion of their course. With ambitious response targets and the new use of these data in pre-admissions material, this survey, known as DLHE (Destinations of Leavers of Higher Education) is a big part of our work.This presentation aims to give a summary of the ‘lessons learnt’ from UK: Methods of collecting this data Use and usefulness of this data for career services and the wider university Opportunities to improve this dataAlthough the University of Oxford outsources data collection, case studies where collection is completed ‘in house’ will be provided.ABOUT THE SPEAKERLucy Hawkins has been a Careers Adviser at the University of Oxford since January 2011. From February – May 2013, she undertook a self-initiated ‘job exchange’ with Career Counselor Anna Carideo at UC Berkeley. The exchange gave her the opportunity to deliver sessions on shared challenges to internal staff and external meetings of Heads of Career Services. Lucy has supported the use of destinations statistics since her arrival, including projects involving classification and coding following outsourced data collection. Lucy will be joining us ‘virtually’ for a short presentation followed by facilitated Q&A.http://uk.linkedin.com/in/lucyhawkinswww.careerslucy.wordpress.com@CareersLucy
  • Internal images
  • Internal images
  • *Not yet a target response, but most institutions trying to collect at this level.
  • The Higher Education Statistics Agency (HESA) is the official agency for the collection, analysis and dissemination of quantitative information about higher education.It was set up by agreement between the relevant government departments, the higher education funding councils and the universities and colleges in 1993, following the White Paper “Higher Education: a new framework”, which called for more coherence in HE statistics, and the 1992 Higher and Further Education Acts, which established an integrated higher education system throughout the United Kingdom.A full summary of the DLHE survey is available at http://www.hesa.ac.uk/component/option,com_studrec/task,show_file/Itemid,233/mnl,12018/href,Guidance_for_institutions.html/
  • http://www2.warwick.ac.uk/fac/soc/ier/research/completed/7yrs2/rp6.pdf – Graduate jobs are defined by Elias and Purcell, Warwick Institute of Employment Research. Many questions over this, as the job title is assigned a ‘standard occupational classification’ (SOC code), and it is the SOC code that is given a ‘graduate level or non-graduate level’ attribute.Oxford released this report to help bolster the case for the humanities, which suffer from much lower salaries 6 months out: http://www.torch.ox.ac.uk/node/336
  • http://www.hesa.ac.uk/index.php?option=com_content&task=view&id=1899&Itemid=239
  • http://www.theguardian.com/higher-education-network/2011/mar/14/publishing-graduate-destination-information-how-and-whyhttp://www.timeshighereducation.co.uk/418938.article
  • See the full information at http://bit.ly/OxDLHE
  • Stories from Across the Pond: How UK Career Services Collect & Use Destinations Data

    1. 1. Stories from across the pond: How UK Career Services collect and use destinations data Lucy Hawkins, Careers Adviser University of Oxford
    2. 2. Learning objectives • Knowledge of processes used for collecting UK destinations data • Knowledge of UK best practice in presenting and using destinations data • Awareness of issues faced by UK relating to destinations data • Confidence in interpreting further UK resources
    3. 3. Background University of Oxford Careers Service Founded 1892 ~21,000 students 12 Careers Advisers
    4. 4. Our Career Center
    5. 5. Our Career Center
    6. 6. Some UK parameters • HEI = Higher Education Institution • ‘Postgraduate (PG) student’ = ‘Graduate student’ • Completed Bachelors = ‘graduate’ • Average graduate starting salary (pre tax) – Oxford - £25,000 (~$39,000) – UK - £21,000 (~$32,000)
    7. 7. Our website
    8. 8. Our destinations data
    9. 9. What destinations data do we have... ... And how do we collect it?
    10. 10. DLHE Every UK HEI 2 graduation groups One ‘test date’ for each ~6 mo. after Target response rates: – 80% UK – 50% EU –40% Int’l*
    11. 11. DLHE UK Government Universities set up designs analyses publishes collection by
    12. 12. Collection Telephone Postal survey Email survey link Cost Time (c.Nov –> Feb)
    13. 13. Collection methods In-house • Student phone banks • ‘DLHE Coordinator’ role, integration year-round • Valuable experience for students • Less efficient, more accurate? Outsourced • No capacity issues • Removal of non- completion risk • Independent • Economies of scale Both cost ~$55000 for a leaving class of ~ 9,000
    14. 14. DLHE pros and cons • Easy comparisons between universities • Fantastic information for students/alumni • Great source of alumni contributors • Allows for targeted follow up with unemployed group • Great to use with employers • ‘Graduate jobs’ definition • Misleading %s for small courses • Over-emphasises ‘6 months out’ • Uneditable content • Classification issues
    15. 15. How is destinations data published? ... And what’s university best practice?
    16. 16. Directly published on... • HESA site • HESA app • Unistats • Course pages
    17. 17. Indirectly published...
    18. 18. Career Centers • No obligation to publish their destinations data • But good practice to do so, and helpful for guidance encounters...
    19. 19. Best practice
    20. 20. Oxford: Tableau Reader See the live tables at http://bit.ly/OxDLHE
    21. 21. How is destinations data used? ... By the career center?
    22. 22. Labour market information Reclassification by hand!
    23. 23. Identifying trends • Salary • Gender • Field • Study
    24. 24. Alumni engagement • Sourcing panel speakers • Inviting alumni to become career mentors • Assessing alumni career needs • Unemployment follow up
    25. 25. The future?
    26. 26. Questions Lucy Hawkins Careers Adviser @CareersLucy www.linkedin.com/in/lucyhawkins www.careerslucy.wordpress.com

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