Crafting your message practicing public relations

943 views
883 views

Published on

CDPI Spring 2011 Conference

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
943
On SlideShare
0
From Embeds
0
Number of Embeds
198
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Crafting your message practicing public relations

  1. 1. Crafting Your Message: Practicing Public Relation<br />By: Hannah Stork<br />
  2. 2. Crafting your message <br />Why public relations is important<br />Who is involved<br />Various constituents <br />Language is key<br />Public relations exercise <br />Panel<br />
  3. 3.
  4. 4. Why?<br />A positive public relations image can help your office obtain the resources it needs, improve the services you offer, and distinguish your office on campus.<br />
  5. 5. Who is involved?<br />Creating a positive public relations image requires every employee to be intentional in their interactions with each population. <br />
  6. 6. Who receives the message?<br />Employers <br />Administration<br />Career Service Office <br />Students, Parents<br />& Alumni<br />Faculty<br />
  7. 7. Various constituents <br />Administration- Chancellor, Vice Chancellor of Student Affairs, and various offices across campus.<br />Employers- maintaining existing relationships, while fostering new ones. <br />Students, Alumni & Parents<br />Faculty- finding ways to collaborate rather than taking over. <br />
  8. 8. Language is key<br />The language we use with each constituent is significant to the success of your public relations effort <br />Know your audience<br />Information will circulate; maintain consistency with your mission<br />
  9. 9. Language is key<br />Administration – Student Learning Outcomes, Assessment, Mission focus, Strategic plan<br />Employers – ROI, Cost Effective, Result Oriented, Partnership, Customer Focused<br />Students & Parents – Career Fulfillment, Unique Opportunities, Jobs<br />Faculty – Relevant experience, Student Success, Added Value, Collaboration <br />
  10. 10. Practicing Public RelationsExercise<br />What type of language should you use to craft your message?<br />What venue or medium would be best to reach your audience? <br />Is there a need for research or data gathering? Would it help your case?<br />Are you maintaining consistency with your office mission? <br />
  11. 11. Panel Discussion<br />Jim McAtee– IPFW Career Services<br />Liz Bushnell – Manchester College<br />Mark Hannon – Ball State University<br />Shelly Robinson – Purdue University Calumet<br />
  12. 12. Thank You!<br />

×