Putting Your Best FootForward in a Digital LandscapeDon Anque, J.D.Christopher Doval, Esq.Reginald F. Lewis School of Business at Virginia State UniversityElin Cortijo-Doval, PhD.Reginald F. Lewis School of Business at Virginia State University
You and your business gain instantcredibility with a strong, often simple,web presence.Any potentially self-identifying pieceof information is now a commodity.
Your Digital Identity• Victor asks for directions.• 7 Christopher Dovals have discovered the Internet. • Athletes • Cuban• Pete, Dealer of Drugs• Former Congressman Anthony Weiner • The Internet is forever• A young girl and her grandmother’s millions.
1(a). Plan of Attack• Every interaction is valuable. • First impressions happen in the first 3 pages of a Google search.• Who do you want to be? • You can be anyone!• Who are you now? • Can you be saved? Maybe
1(b). Plan of Attack• What will you put on the Internet? • Michael Phelps – Photo smoking marijuana • Rashard Mendenhall(Steelers Runningback) via Twitter • “It’s amazing how people can HATE a man they have never even heard speak. We’ve only heard one side…” • Twitter remarks – From what you are doing to your thoughts on homosexuality. • Conference attendance and important work • Watch for breach of confidentiality
2. Consolidate and Repair• Submit takedown requests to public records aggregators • Pipl and Spokeo • My father’s first wife• Delete old and unused accounts • Blogs • Email Accounts • AIM • Twitter • Myspace or Friendster • Flickr, Picasa• Decisively set to Private or Anonymous • Job search problems • Posts on Forums – Asking IT help • Public computers• Cut off the dead wood• You are who you hang out with
3. Adoption Examples and ShamelessSelf-promotion• christopherdoval.com • URL• chrisdoval • AIM• firstname.lastname@example.org • Email• www.linkedin.com/in/christopherdoval • Linkedin• www.facebook.com/chrisdoval • Facebook• N/A • Google+• @chrisdoval • TwitterThese were all that were available.
The Minimalist approach is easiest to control.
4. Create – Regularly and Well Placed• Content • Strategic Guest Content • Blog and Collaboration • vCard • Blog posts • Resume • Podcasts • Contact Info • Organizations • Services • IT • Prolonged absence may • Professional Advice result in loss of faith • eBook from consuming public. • Newsletters• Not exhaustive
5. Ask for help• Brandyourself.com• Reputation.com• SEO• Web Developer