The Reality Behind Your Webpresence
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The Reality Behind Your Webpresence



Presentation – World Business Institute's International Business Conference

Presentation – World Business Institute's International Business Conference



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The Reality Behind Your Webpresence Presentation Transcript

  • 1. Putting Your Best FootForward in a Digital LandscapeDon Anque, J.D.Christopher Doval, Esq.Reginald F. Lewis School of Business at Virginia State UniversityElin Cortijo-Doval, PhD.Reginald F. Lewis School of Business at Virginia State University
  • 2. You and your business gain instantcredibility with a strong, often simple,web presence.Any potentially self-identifying pieceof information is now a commodity.
  • 3. Your Digital Identity• Victor asks for directions.• 7 Christopher Dovals have discovered the Internet. • Athletes • Cuban• Pete, Dealer of Drugs• Former Congressman Anthony Weiner • The Internet is forever• A young girl and her grandmother’s millions.
  • 4. 1(a). Plan of Attack• Every interaction is valuable. • First impressions happen in the first 3 pages of a Google search.• Who do you want to be? • You can be anyone!• Who are you now? • Can you be saved? Maybe
  • 5. Keeping it professional…
  • 6. 1(b). Plan of Attack• What will you put on the Internet? • Michael Phelps – Photo smoking marijuana • Rashard Mendenhall(Steelers Runningback) via Twitter • “It’s amazing how people can HATE a man they have never even heard speak. We’ve only heard one side…” • Twitter remarks – From what you are doing to your thoughts on homosexuality. • Conference attendance and important work • Watch for breach of confidentiality
  • 7. 2. Consolidate and Repair• Submit takedown requests to public records aggregators • Pipl and Spokeo • My father’s first wife• Delete old and unused accounts • Blogs • Email Accounts • AIM • Twitter • Myspace or Friendster • Flickr, Picasa• Decisively set to Private or Anonymous • Job search problems • Posts on Forums – Asking IT help • Public computers• Cut off the dead wood• You are who you hang out with
  • 8. 3. Adopt• Domain name/URL• AIM• Email• Linkedin• Facebook• Google+• Twitter
  • 9. 3. Adoption Examples and ShamelessSelf-promotion• • URL• chrisdoval • AIM• • Email• • Linkedin• • Facebook• N/A • Google+• @chrisdoval • TwitterThese were all that were available.
  • 10. The Minimalist approach is easiest to control.
  • 11. 4. Create – Regularly and Well Placed• Content • Strategic Guest Content • Blog and Collaboration • vCard • Blog posts • Resume • Podcasts • Contact Info • Organizations • Services • IT • Prolonged absence may • Professional Advice result in loss of faith • eBook from consuming public. • Newsletters• Not exhaustive
  • 12. 5. Ask for help••• SEO• Web Developer
  • 13. An Anecdote
  • 14. An aggressive governance of one’sprofessional web presence does getresults.• Key word Ads• Speaking opportunities• Articles and Posts• Job Opportunities