7 Principles of
Digital Marketing in 2014
by
CARMEN D. ORTIZ, Ph.D., MBA
Principle #1: Positioning as Authority
• Trust is the “new coin”
• Google- Webmaster Tools
• Digital Press Releases
• Medi...
Principle #2: Share High Value Content
• Must solve real problems of your Micro Niche
• Share Daily or at minimum weekly
•...
Principle #3: Ubiquity
• You must be found everywhere all the time
(blog, images, video, podcasting, social media,
forums,...
Principle #4 – Always be Capturing Leads
• Have multiple high quality offers to give away
• Use effective Lead Capture Pag...
Principle #5 – Build Relationship with your Subscribers
• Use surveys to get to know subscribers
• Share high quality cont...
Principle #6 – Social –Mobile-Local Fusion
• Google rewards activity in social media
• Use mobile pages and apps to connec...
Principle #7 – Test and Measure Results
• Set up Google Goals to track and monitor
conversions
• Set up split-testing camp...
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7 Principles of Digital Marketing in 2014

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7 Principles of Digital Marketing in 2014

  1. 1. 7 Principles of Digital Marketing in 2014 by CARMEN D. ORTIZ, Ph.D., MBA
  2. 2. Principle #1: Positioning as Authority • Trust is the “new coin” • Google- Webmaster Tools • Digital Press Releases • Media Exposure - CNN Contributor • Self-publishing ( Kindle and Amazon’s Create Space) • You Tube and Google Hangouts • Panel of Experts • Joint Venture Partners • Social Media – Tribe engagement
  3. 3. Principle #2: Share High Value Content • Must solve real problems of your Micro Niche • Share Daily or at minimum weekly • Use Multicasting – content Repurposing • Use Panel of Experts • Post content on Social Media • Video Format is key • Curate and Aggregate content created by others. • Use tools such as www.trafficgeyser.com, www.hootsuite and www.bufferapp.com
  4. 4. Principle #3: Ubiquity • You must be found everywhere all the time (blog, images, video, podcasting, social media, forums, Kindle, News) • Offline and Online integration • Be a Listening post for you micro niche • Lead the conversation via social media
  5. 5. Principle #4 – Always be Capturing Leads • Have multiple high quality offers to give away • Use effective Lead Capture Pages • Use Facebook App to capture leads • Use offline events to capture leads • Use mobile marketing to capture leads
  6. 6. Principle #5 – Build Relationship with your Subscribers • Use surveys to get to know subscribers • Share high quality content with email drip campaigns • Provide excellent customer service • Engage subscribers via social media • Acknowledge and reward active fans
  7. 7. Principle #6 – Social –Mobile-Local Fusion • Google rewards activity in social media • Use mobile pages and apps to connect with subscribers and fans. • Create powerful social media profiles on Linkedin, You Tube, Google+, Facebook and Pinterest. • Network with leaders of your Micro Niche in your local community
  8. 8. Principle #7 – Test and Measure Results • Set up Google Goals to track and monitor conversions • Set up split-testing campaigns with Google Website Optimizer • Providing ongoing monthly tracking and conversion reports
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