Current Marketing Trends

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In this 20 minute presentation, we discuss current marketing trends and stats to consider when marketing a business.

In this 20 minute presentation, we discuss current marketing trends and stats to consider when marketing a business.

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Transcript

  • 1. Marketing In 2013
  • 2. 2013 Statistics to Consider •Smart Phones and Mobile Friendly •Marketing through Content •Online Video Continues to Grow •Analytics That Works
  • 3. Smart Phone and Mobile Friendly • 71% of smart phone users in the U.S. search on their mobile device • 60% of those searches are for product/service info • 4 in 5 people use smart phones to look up local info
  • 4. Marketing Through Content • Blogs give websites 434% more indexed pages and 97% more indexed links. • B2B companies that blog generate 67% more leads per month than those who don’t blog.
  • 5. Online Video Continues to Grow • 89 million people in the United States are going to watch 1.2 billion online videos today • Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares.
  • 6. Analytics that Works • A Forrester study found that 59% of marketers surveyed wanted a “better system for measuring and analyzing the performance of programs that encompass multiple channels. • Getting traditional and digital marketing to work better together remains a major goal for 77% of marketing departments.
  • 7. Marketing Channel Acquisition Rates 0 2 4 6 8 10 12 14 16 18 2009 2010 2011 2012 2013 ConversionPercentage Organic SEO Cost Per Click Email Banner Facebook Twitter
  • 8. Educated Decisions (bounce rate)
  • 9. Educated Decisions (sources)
  • 10. Getting Started • Start a Blog with Wordpress • Integrate your social media with Hootsuite and automate and optimize your posts • Add QR Codes to all printed material (ads, business cards, brochures, etc.) • Link all marketing back to website. • Have Google Analytics Installed on your organization’s website
  • 11. We’re here to help! • Sign up for a free 1 hour interactive marketing consultation • Sign up to have SCS install Google Analytics on your existing website…no cost and not obligation 678-633-5454 www.southerncrescentsolutions.com