Social Networks4 Change

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This is a short presentation given to the Evaluating Community Impact conference hosted by the Tamarack Institute for Community Engagement on May 17, 2011 in Kitchener, ON

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Social Networks4 Change

  1. 1. Networks in the Context of Social Change Cameron D. Norman PhD CENSE Research + Design Dalla Lana School of Public Health, University of TorontoTuesday, May 17, 2011
  2. 2. Social Networks "In a world where individuals make decisions based not only on their own judgments but also on the judgments of others, (information) quality is not enough” Watts, D (2003). Six Degrees, p.250Tuesday, May 17, 2011
  3. 3. Norman, CD & Huerta, T (2006).Implementation Science, 1, (1), 20Tuesday, May 17, 2011
  4. 4. Tuesday, May 17, 2011
  5. 5. Huerta, Norman, Best, Mortimer, Moor & Buchan (2008, unpublished)Tuesday, May 17, 2011
  6. 6. Why we Interact: Thoughts About NetworksTuesday, May 17, 2011
  7. 7. Why we Interact: Thoughts About Networks “Birds of a feather flock together”Tuesday, May 17, 2011
  8. 8. Why we Interact: Thoughts About Networks “Birds of a feather flock together” “You complete me”Tuesday, May 17, 2011
  9. 9. Why we Interact: Thoughts About Networks “Birds of a feather flock together” “You complete me” “There’s power in numbers”Tuesday, May 17, 2011
  10. 10. Why we Interact: Thoughts About Networks “Birds of a feather flock together” “You complete me” “There’s power in numbers” “Surround yourself with good people”Tuesday, May 17, 2011
  11. 11. Why we Interact: Thoughts About Networks “Birds of a feather flock together” “You complete me” “There’s power in numbers” “Surround yourself with good people” “Its not what you know, it’s who you know”Tuesday, May 17, 2011
  12. 12. Why we Interact: Thoughts About Networks “Birds of a feather flock together” “You complete me” “There’s power in numbers” “Surround yourself with good people” “Its not what you know, it’s who you know” “Keep your friends close and your enemies closer”Tuesday, May 17, 2011
  13. 13. Networking Theories Structural holes (A friend of a friend) Balance (Bridge building) Collective Action Proximity ContagionTuesday, May 17, 2011
  14. 14. Birds of a Feather... Homophily homo (gr): “Same” + phil (gr): “Love” A dyad theory that expresses the degree to which individuals interact based on similar characteristics and attitudes. This can explain segregation or differentiation (network closeness or distance)Tuesday, May 17, 2011
  15. 15. Bearman PS, Moody J, Stovel K.(2004) Chains of affection: The structure of adolescent romantic and sexual networks. American Journal of Sociology, Vol. 110, (1).Tuesday, May 17, 2011
  16. 16. Tuesday, May 17, 2011
  17. 17. Networks & Health Those with more obese social relations were more likely to be obese themselves What does this suggest for individuals and communities? What are the implications of this finding?Tuesday, May 17, 2011
  18. 18. DESIGN + SYSTEMS THINKING STRATEGIES FOR CHANGE INITIATION THROUGH NETWORKSTuesday, May 17, 2011
  19. 19. How can an understanding of social networks, systems & design thinking help you initiate and sustain change?Tuesday, May 17, 2011
  20. 20. Network! Cameron D. Norman PhD cameron.d.norman@gmail.com cameron.norman@utoronto.ca +416.978.1242 Twitter: @cdnorman W: censemaking.wordpress.orgTuesday, May 17, 2011

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