Designing Health Innovation

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Creativity and design thinking is introduced to audience of students, faculty and community members as part of the Hart House Health Summit at the University of Toronto. This presentation outlines research and experience-based steps on how to frame problems, generate exciting ideas to address them, synthesize, prototype, evaluate and implement possible solutions to support health innovation. The presentation marked the launch of a Healthy Campus innovation competition where teams competed to win up to $1000 cash, mentorship and institutional support to make the idea happen.

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Designing Health Innovation

  1. 1. Designing Health Innovation (Or How to Win the MoveU Health Challenge and Ensure Your Brilliant Ideas Shine Instead of Suck) Cameron  D.  Norman  PhD   CENSE  Research  +  Design   @cdnorman    
  2. 2. Ideas? I got tons of them. Amazing ones! Problem is… most of them suck. -George Carlin
  3. 3. MoveU Criteria •  •  •  •  ingenuity impact feasibility and creativity
  4. 4. A designer is anyone who devises a course of action that seeks to change current situations into preferred ones - Herbert Simon, Nobel laureate
  5. 5. How to generate ideas and designs that don’t suck
  6. 6. Ask big questions
  7. 7. Make the invisible, visible
  8. 8. Pay attention and be curious
  9. 9. Cultivate empathy (walk in others’ shoes)
  10. 10. Reframe
  11. 11. See ourselves differently
  12. 12. Find your spark
  13. 13. Share it with others
  14. 14. Generate some good ideas ..and a few that suck
  15. 15. If you want to have good ideas you must have many ideas. Most of them will be wrong, and what you have to learn is which ones to throw away. - Linus Pauling, Nobel laureate
  16. 16. Engage in sensemaking
  17. 17. Tap into your inner artist
  18. 18. Make your ideas visible
  19. 19. Steal Like An Artist - Austin Kleon (2012)
  20. 20. Visualize  success  
  21. 21. Prototype
  22. 22. Don’t fear failure – embrace learning
  23. 23. Have fun
  24. 24. Have more fun
  25. 25. Build for the brain: 1. Safety 2. Belonging 3. Mattering
  26. 26. Channel your inner anthropologist
  27. 27. Culture eats strategy for breakfast – Peter Drucker
  28. 28. There are two mistakes that one can make along the road to truth; not going all the way, and not starting -- Buddha
  29. 29. Find a tribe
  30. 30. Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself – Seth Godin
  31. 31. Evaluate
  32. 32. Repeat
  33. 33. Collect your trophy
  34. 34. Celebrate
  35. 35. I am a success today because I had a friend who believed in me and I didn’t have the heart to let him down – Abraham Lincoln
  36. 36. Photo  credits:     Cameron  Norman:  3,  10-­‐12,  15-­‐19,  25-­‐27,  32,  34,  38,  39,  42  44,  52   Shu4erstock:  13,  20,  37,  49   iStockPhoto:  1,  4,  6,  22   Wikimedia  Commons:  2   Thinkstock:  9,  7,  33,  35   Tom  Fishburne:  24   Deviant  Art:  CreaIvity  by  Ai  Shuu  23;  Make  Art  Not  War  by  v_im  41  ;  InspiraIon  by   July  Shewolf  29;  I  Just  Don’t  Measure  Up  by  Stars4URFluffyHeart  45;  Parchment  by   Enso  By  Snapdragon  46;  Kick  Ass  by  DanLuVisiArt:    51   Flickr:  ,  Group  –  vidrio  34;      Laughing  at  the  Beach  –  Craig  Cochrane,  craigallyn  36;   Trophies  -­‐  terren  in  Virginia,  47;  Kick  Ass  brendan-­‐c  50   All  images  original  or  used  under  license  including  CreaIve  Commons  

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