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The DAWN Team<br />Caroline Mastoras, <br />Client Business Manager, Microsoft Advertising<br />Nikki Wilkinson,<br />Digi...
Tonight’s agenda:<br />6.45-7: 	Introductions and LinkedIn<br />7-7.25:	5 mins from our panel<br />7.25-8:	Open questions ...
 <br />Laurie Kirschner<br />Category Manager, <br />LinkedIn<br />Sally Keane<br />International Account Director, Linked...
Managing Your Professional Reputation<br />DAWN Summer Event<br />Sally Keane<br />Account Director<br />Laurie Kirschner<...
Our mission…<br />Connect the world’s professionals to make them more productive and successful.<br />
What are professionals doing on LinkedIn?<br />Managing their professional identity<br />Building business relationships<b...
Professionals networking across the globe<br />
Tips to manage your professional reputation on LinkedIn<br />Put your best foot forward<br />Build a valuable and trusted ...
Put your best foot forward… be yourself<br /><ul><li>Use a professional photo to humanise your profile & aid recall
Avoid company logo or social picture
Customise your vanity URL for business cards, email signatures
Enable people to find you quickly
Highlight your career history
Include information on past jobs and education
Be creative but natural
Use your own language and be human
Include buzz words in your profile
Add skills and areas of specialisation to elevate yourself in search results</li></li></ul><li>
Build a valuable and trusted network…<br /><ul><li>Connect to colleagues, employees and friends, past and present
Avoid connecting with people you don’t know
Build relationships with clients or industry contacts
Industry and specialist groups are a useful way to find people
Import your contacts from email clients and contact lists
Ensure your contacts come with you when you change roles</li></li></ul><li>Be a thought leader…<br /><ul><li>Use status up...
Share company articles, interesting research/industry news, case studies, etc.
Integrate your industry-based twitter feeds into your profile
Retweet news which supports your professional identity</li></li></ul><li>
Extract business insights…<br /><ul><li>Use Signal to discover what people are saying about your company
New tool which pulls the important content from the ‘noise’
Join relevant groups to discover insights and to share knowledge
There is a difference between open and closed groups
Use company pages to learn about jobs, employees, products, etc.
Ensure all of your employees map back to your company
Look up contacts you have meetings with or potential clients
Learn if you have any contacts in common
Understand their background before meeting them (creative vs analytical)
Find out where they sit within the organization</li></li></ul><li>
5 things to do in the next 24 hours…<br />Enhance your personal brand – complete your profile<br />Create a public URL<br ...
Thank you. <br />
Tonight’s panel…<br />Managing your reputation and networking<br />
Is your reputation a good reflection of you?<br />Amanda Davie <br />Founder and Managing Director, <br />Reform<br />Amy ...
5 ways you can tarnish your digital reputation - and how to avoid them<br />
Can we keep this to ourselves?<br />1<br />
May 11th, 2011<br />“It can take years for a celebrity to build their reputation, but it can all be undone with one tweet”...
You may not be a celebrity footballer but...<br />
Click in haste... Repent at leisure<br />2<br />
<br /><br />
I know what I’m doing<br />3<br />
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DAWN: Managing your professional reputation

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Hello DAWN members,

Here are the slides from our most recent event: Managing Your Reputation.

Enjoy!

The DAWN Committee

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  • A 103-year-old woman had her engagement ring ripped from her finger by a thief who forced his way into her flat.Florence Hayes has been left devastated by the loss of the diamond ring which she has worn every day since she was given it by her late husband John more than 50 years ago.
  • The thing that unites the bulk of these brands is that they have VERY definite personalities, and distinct personalities thrive in social media – even if they’re created IN social media, for example, did we actually know what the personality of Skittles was before they had they had that amazing Facebook page? You can use social media to make yourself stand out, and show what it is that makes you unique. My recommendation would be not just to Tweet links to news stories all day, but give some commentary, show people that they should be interested in your opinion. Because its unique and independent thought that will boost your online reputation.
  • Transcript of "DAWN: Managing your professional reputation "

    1. 1.
    2. 2. The DAWN Team<br />Caroline Mastoras, <br />Client Business Manager, Microsoft Advertising<br />Nikki Wilkinson,<br />Digital Account Manager, Carat<br />Kim Knapman<br />Brand Team Manager, Propel<br />Kelly Jacobson-Collins,<br />Portal Business Manager, Microsoft<br />Joanna Lyall , <br />Partner, Mindshare<br />Catherine Agostinho, <br />Digital Planning Director, OMD UK<br />DAWN Media London<br />dawnlondon<br />#dawnuk<br />
    3. 3. Tonight’s agenda:<br />6.45-7: Introductions and LinkedIn<br />7-7.25: 5 mins from our panel<br />7.25-8: Open questions to the panel<br />8-8.30: Drinks & get your picture taken for your profile!<br />
    4. 4.  <br />Laurie Kirschner<br />Category Manager, <br />LinkedIn<br />Sally Keane<br />International Account Director, LinkedIn<br />
    5. 5. Managing Your Professional Reputation<br />DAWN Summer Event<br />Sally Keane<br />Account Director<br />Laurie Kirschner<br />Head of Category<br />
    6. 6. Our mission…<br />Connect the world’s professionals to make them more productive and successful.<br />
    7. 7. What are professionals doing on LinkedIn?<br />Managing their professional identity<br />Building business relationships<br />Sharing advise and finding answers<br />Researching people and companies<br />
    8. 8. Professionals networking across the globe<br />
    9. 9. Tips to manage your professional reputation on LinkedIn<br />Put your best foot forward<br />Build a valuable and trusted network<br />Be a thought leader<br />Extract business insights<br />
    10. 10. Put your best foot forward… be yourself<br /><ul><li>Use a professional photo to humanise your profile & aid recall
    11. 11. Avoid company logo or social picture
    12. 12. Customise your vanity URL for business cards, email signatures
    13. 13. Enable people to find you quickly
    14. 14. Highlight your career history
    15. 15. Include information on past jobs and education
    16. 16. Be creative but natural
    17. 17. Use your own language and be human
    18. 18. Include buzz words in your profile
    19. 19. Add skills and areas of specialisation to elevate yourself in search results</li></li></ul><li>
    20. 20. Build a valuable and trusted network…<br /><ul><li>Connect to colleagues, employees and friends, past and present
    21. 21. Avoid connecting with people you don’t know
    22. 22. Build relationships with clients or industry contacts
    23. 23. Industry and specialist groups are a useful way to find people
    24. 24. Import your contacts from email clients and contact lists
    25. 25. Ensure your contacts come with you when you change roles</li></li></ul><li>Be a thought leader…<br /><ul><li>Use status updates to spread and share knowledge
    26. 26. Share company articles, interesting research/industry news, case studies, etc.
    27. 27. Integrate your industry-based twitter feeds into your profile
    28. 28. Retweet news which supports your professional identity</li></li></ul><li>
    29. 29. Extract business insights…<br /><ul><li>Use Signal to discover what people are saying about your company
    30. 30. New tool which pulls the important content from the ‘noise’
    31. 31. Join relevant groups to discover insights and to share knowledge
    32. 32. There is a difference between open and closed groups
    33. 33. Use company pages to learn about jobs, employees, products, etc.
    34. 34. Ensure all of your employees map back to your company
    35. 35. Look up contacts you have meetings with or potential clients
    36. 36. Learn if you have any contacts in common
    37. 37. Understand their background before meeting them (creative vs analytical)
    38. 38. Find out where they sit within the organization</li></li></ul><li>
    39. 39.
    40. 40. 5 things to do in the next 24 hours…<br />Enhance your personal brand – complete your profile<br />Create a public URL<br />Commit to updating your status regularly<br />Join an alumni or specialist industry group<br />Add at least one application to your profile<br />
    41. 41. Thank you. <br />
    42. 42. Tonight’s panel…<br />Managing your reputation and networking<br />
    43. 43. Is your reputation a good reflection of you?<br />Amanda Davie <br />Founder and Managing Director, <br />Reform<br />Amy Kean<br />Director of Social Media, <br />Havas Media<br />Liz Sivell<br />Executive Creative Director, <br />Start Creative<br /> <br />Laurie Kirschner<br />Category Manager, LinkedIn<br />Kathleen Saxton<br />Founder, The Lighthouse Company<br />
    44. 44. 5 ways you can tarnish your digital reputation - and how to avoid them<br />
    45. 45. Can we keep this to ourselves?<br />1<br />
    46. 46. May 11th, 2011<br />“It can take years for a celebrity to build their reputation, but it can all be undone with one tweet”<br />
    47. 47. You may not be a celebrity footballer but...<br />
    48. 48. Click in haste... Repent at leisure<br />2<br />
    49. 49. <br /><br />
    50. 50. I know what I’m doing<br />3<br />
    51. 51. But I’ll just check with someone I trust<br />
    52. 52. I love to mix business with pleasure<br />4<br />
    53. 53. Just know where to draw the line<br />
    54. 54. 5<br />
    55. 55. 45% employers use social networking sites to research job candidates<br />those who conduct online checks:<br /><ul><li>29% use Facebook
    56. 56. 26% use LinkedIn
    57. 57. 11% search blogs
    58. 58. 7% follow candidates on Twitter</li></ul>Survey of 2,600 hiring managers 2009<br />top industries most likely to screen job candidates online include those that specialize in technology and sensitive information<br />
    59. 59. content on social networking sites that caused them not to hire: <br /><ul><li>provocative or inappropriate photographs or information – 53%
    60. 60. content about drinking or using drugs – 44%
    61. 61. bad-mouthed their previous employer, co-workers or clients – 35%
    62. 62. showed poor communication skills – 29%
    63. 63. made discriminatory comments – 26%
    64. 64. lied about qualifications – 24%shared confidential information from previous employer – 20%</li></li></ul><li>content on social networking sites that caused them to hire the candidate:<br /><ul><li>provided a good feel for the candidate’s personality and fit – 50%
    65. 65. supported candidate’s professional qualifications - 39%
    66. 66. candidate was creative – 38%
    67. 67. showed solid communication skills – 35%
    68. 68. was well-rounded – 33%
    69. 69. other people posted good references about the candidate – 19%
    70. 70. candidate received awards and accolades – 15%</li></li></ul><li>anne@webwordsworking.co.uk<br />
    71. 71. Is your reputation a good reflection of you?<br />Amanda Davie <br />Founder and Managing Director, <br />Reform<br />Amy Kean<br />Director of Social Media, <br />Havas Media<br />Liz Sivell<br />Executive Creative Director, <br />Start Creative<br /> <br />Laurie Kirschner<br />Category Manager, LinkedIn<br />Kathleen Saxton<br />Founder, The Lighthouse Company<br />
    72. 72. Using social media to build your own brand<br />Amy Kean, Director of Social Media<br />
    73. 73. 3 things to remember (in 5 minutes)<br />Use social media to establish your personality<br />Use social media to protect your profile<br />Develop social media relationships and use them<br />
    74. 74. The top 15 brands in social media<br />
    75. 75. Share the love<br />
    76. 76. People can be useful<br />
    77. 77.
    78. 78.
    79. 79.
    80. 80.
    81. 81.
    82. 82.
    83. 83.
    84. 84.
    85. 85.
    86. 86. Is your reputation a good reflection of you?<br />Amanda Davie <br />Founder and Managing Director, <br />Reform<br />Amy Kean<br />Director of Social Media, <br />Havas Media<br />Liz Sivell<br />Executive Creative Director, <br />Start Creative<br /> <br />Laurie Kirschner<br />Category Manager, LinkedIn<br />Kathleen Saxton<br />Founder, The Lighthouse Company<br />
    87. 87. LinkedIn group: DAWN Media London<br />Facebook: DAWN London<br />Twitter: #dawnuk<br />
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