Georgia State University’s  Book Store Goes to Twitter<br />By Crystal Dixon<br />
The Georgia State Bookstore is the official headquarters for textbooks, class supplies, University licensed insignia merch...
My objective is to convince Georgia State University to allow the book store to communicate to the study body through twit...
Georgia State has a student body>40,000, 28,000 are on campus each semester.<br />Buying Books<br />Long lines<br />Sell B...
Twitter has become one of the biggest social media sites<br />65 million tweets, over 800,000 inquires, and a lot of Georg...
Pros and Cons<br />Pros<br />Cons<br />Smaller staff<br />Inventory Turnover<br />Happier Customers<br />Easy to use<br />...
Facebook<br />People can join the group<br />Mass messages can be sent out<br />Reach the same amount of people<br />Same ...
Argument #1 Most Companies have Twitter<br />Argument/Support<br />
Argument #2 More Companies are using Twitter vs. Facebook for work<br />Argument/Support<br />
Argument #3 Georgia State University’s Bookstore target audience has the highest usage on Twitter<br />Argument/Support<br />
Georgia State University allow the bookstore to advertise via Twitter<br />Final Reccomendation<br />
1. Georgia Sate University Bookstore create a Twitter account<br />2.Train employees<br />3. Create a schedule<br />4. Twe...
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Bookstore

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Bookstore

  1. 1. Georgia State University’s Book Store Goes to Twitter<br />By Crystal Dixon<br />
  2. 2. The Georgia State Bookstore is the official headquarters for textbooks, class supplies, University licensed insignia merchandise, gift items, general books, computers, software Graduation Regalia and Photography, accessories and snacks. The convenient one stop shopping facility provides numerous advantages for students, faculty, and staff on the go.” <br />Company Overview<br />
  3. 3. My objective is to convince Georgia State University to allow the book store to communicate to the study body through twitter. <br />Objective<br />
  4. 4. Georgia State has a student body>40,000, 28,000 are on campus each semester.<br />Buying Books<br />Long lines<br />Sell Books Back <br />Rationale<br />
  5. 5. Twitter has become one of the biggest social media sites<br />65 million tweets, over 800,000 inquires, and a lot of Georgia State users<br />Twitter beneficial for both<br />Rationale Continued<br />
  6. 6. Pros and Cons<br />Pros<br />Cons<br />Smaller staff<br />Inventory Turnover<br />Happier Customers<br />Easy to use<br />Train Employes<br />
  7. 7. Facebook<br />People can join the group<br />Mass messages can be sent out<br />Reach the same amount of people<br />Same satisfaction<br />Alternatives<br />
  8. 8. Argument #1 Most Companies have Twitter<br />Argument/Support<br />
  9. 9. Argument #2 More Companies are using Twitter vs. Facebook for work<br />Argument/Support<br />
  10. 10. Argument #3 Georgia State University’s Bookstore target audience has the highest usage on Twitter<br />Argument/Support<br />
  11. 11. Georgia State University allow the bookstore to advertise via Twitter<br />Final Reccomendation<br />
  12. 12. 1. Georgia Sate University Bookstore create a Twitter account<br />2.Train employees<br />3. Create a schedule<br />4. Tweet, follow, and request followers<br />Next Steps<br />

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