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Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
Personal Branding Using Social Media (How it can Help you Land a Job)
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Personal Branding Using Social Media (How it can Help you Land a Job)

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Best practices for using social media to enhance or create your personal brand with the intent of landing a job.

Best practices for using social media to enhance or create your personal brand with the intent of landing a job.

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  • 1. Personal  Branding  Using  Social  Media   It  can  help  you  land  a  job.     (Trust  me.  I  know.)       A  presentaBon  for  the  Sol  Price  School  of  Public  Policy     Graduate  Policy  AdministraBon  Community   University  of  Southern  California   Colleen  Dilenschneider     29  March  2012    
  • 2. Hello.  My  name  is  Colleen  and  I  love  social  media   (Hello,  Colleen)  •  I  work  for  IMPACTS     –  We  provide  predicBve  technology  to  commercial,  government  and   nonprofit  clients  using  advanced  market  research  techniques  •  Museums  are  kind  of  my  thing   –  I’m  a  nerd  •  Here  are  some  of  the  organizaBons  I’m  helping  out:   –  European  Union  Cultural  ConsorBum   –  Monterey  Bay  Aquarium   –  California  Academy  of  Sciences   –  Exploratorium     –  NaBonal  Aquarium  -­‐  BalBmore  &  DC   –  Tennessee  Aquarium   –  Shedd  Aquarium     –  Carnegie  Science  Center    
  • 3. Once  upon  a  Bme,  I  started  a  blog…   www.colleendilen.com  
  • 4. Involvement  on  social  media  establishes  experBse     Or,  “my  story  in  social  media  baby  steps”     Super   awesome   Conferences   job  that  I   Webinars   totally  love!   and  wriBngs   Podcasts  Know  Your  Own  Bone     Social  Media:  Blogging,  tweeBng,  LinkedIn  
  • 5. People  are  looking  for  you  on  the  web    And  they  are  looking  for  job  candidates  in  general  on  social  media   Data  from  MDG  AdverBsing    
  • 6. Help  people  find  you  Because  they  are  using  social  media  to  screen  you  anyway   Data  from  Reppler  &  Lab42    
  • 7. Obligatory  “5  Ways  to  Never  Get  Hired”  slide  As  a  general  life  rule,  being  obnoxious  will  hurt  your  personal  brand       •  Digital  dirt   –  Take  the  pictures  down.  We  don’t  want  to  see  that.       •  Terrible  troll   –  TMI?  Yes.  Please  stop.     •  Big  mouth   –  Don’t  trash  your  employer  or  reveal  company  secrets.   –  Also,  don’t  lie  about  your  qualificaBons.  Anywhere.     •  Copious  contacts  and  comments   –  Quality  of  buddies  >  quanBty  of  buddies              (especially  if  they’re  bots,  use  profanity,  or  post  naked  pictures)     •  NegaBve  Ned/Nancy   –  Don’t  be  a  hater.   With  help  from  mindflash.com    
  • 8. Data  from  Reppler  &  Lab42    
  • 9. Data  from  Reppler  &  Lab42    
  • 10. “But  I  don’t  have  Bme  to  blog”   Cool.  You  don’t  have  to  blog.  Choose  from  social  media  outlets  that  work  best  for  you.  You  do  not  need  to  do  it  all  (that  would  be  a  waste  of  Bme).        There  are  hundreds  of  social  media  plaiorms.  I  use  these  five  the  most  for  my  own  brand  (YouTube,  Google+,  Flickr  and  MySpace  are  also  popular)    Regardless  of  which  pla1orms  you  choose,  here’s  what  you  need  to  know…  
  • 11. The  Personal  Branding  Manifesto   The  big  ideas….    1.   Google  yourself  2.   Post  professional  content  on  open  plaiorms  3.   Become  Expert  4.   Build  a  “Tribe”  5.   Maintenance  control  6.   Manage  privacy  senngs  
  • 12. The  Personal  Branding  Manifesto:   1)  Thou  shalt  Google  thyself  at  least  once  a  month    Google  yourself  so  you  know  what  recruiters  see  when  they  search  for  you    •  200,000+  people  on  LinkedIn  have  the  same  name  as   someone  on  the  FBI’s  top-­‐ten  most  wanted  list*     –  Popular  name?  Google  your  name  +  something  obvious  that  sets  you   apart  (USC,  for  instance)  •  Google  changed  their  search  algorithm  in  January  of  2012,   so  if  you  haven’t  checked  since  then…  •  Google+  will  show  up  unless…   CareerEnlightenment.com    
  • 13. The  Personal  Branding  Manifesto:   2)  Thou  shalt  produce  professional  content  on  open  plaiorms    The  goal:  Make  informaBon  about  you,  your  interests,  and  your  achievements  accessible  and  front-­‐and-­‐center  in  searches    •  Open  plaiorms  show  up  on  Google  search  results     –  (Websites,  online  publicaBons,  Twiqer,  Google+,  public  Facebook   pages,  blogs,  Pinterest,  MySpace,  Forums)    •  Facebook  is  a  “closed”  plaiorm  if  you  adjust  privacy   senngs  
  • 14. The  Personal  Branding  Manifesto:   3)  Thou  shalt  pick  an  interest  and  become  “expert”  online   (or  at  least  thoughiul)        Decide  your  interests  and  become  “expert”  in  those  topics  by  joining  conversaBons  on  social  media  •  Post  about  it  on  a  blog  (your  own  or  write  a  guest  post)  •  Tweet  informaBon-­‐share  on  the  topic  •  Share  it  on  Facebook  (if  you’re  friends  with  professional  folks)  •  Post  an  arBcle  on  LinkedIn  (or,  beqer  yet,  put  your  blog  feed  on  LinkedIn)  •  Make  a  video  about  it  (if  you’re  the  creaBve  type)    For  the  advanced:  •  Answer  quesBons  about  it  on  Quora  •  Get  quoted  in  media  by  signing  up  for  HARO    
  • 15. STOP!  Don’t  do  this:   (Okay?  Okay.)  
  • 16. The  Personal  Branding  Manifesto:   4)  Thou  shalt  build  a  “tribe”    “People  who  have  something  to  say  or  want  to  create  change  need  a  tribe”  –  Seth  Godin    •  Genng  the  word  out  =  easy              Genng  people  to  care  =  not  so  easy    •  Be  anBcipated,  personal,  and  relevant  •  What  problem  do  you  solve?  Seek  out  people  who  are   looking  for  your  “answer.”  Find  the  people  who  need  you.   –  Become  something  that  people  CHOOSE  to  talk  about.     –  WOM  will  bring  you  aqenBon.  
  • 17. The  Bass  Model   This  is  true  for  all  brand  reputaBons-­‐  even  your  own    “Q”  -­‐  the  coefficient  of  imitaBon  -­‐  has  a  value  12.85x  greater  than  that  of  “P”  -­‐  the  coefficient  of  innovaBon.  This  is  criBcally  important  to  understand  as  there  is  no  amount  of  adverBsing  or  other  forms  of  “P”  that  will  overcome  a  deficiency  of  earned  media  (i.e.-­‐  “Q”)  
  • 18. The  Personal  Branding  Manifesto:   5)  I  will  not  jump  on  social  sites  that  I  cannot  maintain    •  Don’t  start  it  (or  be  sure  to  hide  it)  if  you  cannot  maintain  it  
  • 19. The  Personal  Branding  Manifesto:   6)  Privacy  senngs  are  no  match  for  me      Edit  your  Facebook  privacy  senngs,  please    •  Too  much  looks  like  you  aren’t  enBrely  professional  •  An  all-­‐professional  account  may  look  like  you  aren’t   social  and  may  make  folks  think  you’ll  be  a  bad  fit   –  Don’t  worry  if  you  are  findable.  Big  on  branding?  BE  findable.    •  Privacy  senngs  on  Facebook  are  the  norm,  but  not   default.  Use  them.  Read  up  on  them.    
  • 20. The  Personal  Branding  Manifesto   Summary  &  silliness    1.   Google  yourself  2.   Post  professional  content  on  open  plaiorms  3.   Become  Expert  4.   Build  a  “Tribe”  5.   Maintenance  control  6.   Manage  Privacy  senngs   Genng  Pro-­‐acBve  with  EffecBve  social   Technologies  Means    Possibility!    
  • 21. Social  media  creates  a  conBnuous  cycle  …that  will  benefit  you  and  your  career  (also,  there  will  be  world  peace)       Talk  about   what  you   love.   If  you’re   If  you  talk   rewarded,   about  what   you’ll  keep   you  love,   doing  what   you’ll  stand   you  love     out.   If  you   If  you  stand   become   out,  you’ll   expert,  you’ll   become   be  hired/ expert   rewarded    
  • 22. Contact,  connect,  pin,  or  follow  me!    cdilenschneider@   Know  Your  Own  Bone  impactsresearch.com   colleendilen.com   @cdilly   linkedin.com/in/   twiqer.com/cdilly   colleendilenschneider   facebook.com/colleendilen   pinterest.com/colleendilen  

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