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Connectors Overview• Numerous connectors with other SaaS products to have an all-in-one marketing suite• Some of the products are free, additional fee, or require a certain level of Pardot• Contact your client advocate with any questions or upgrade options
Twilio• Instantly follow up with prospects via phone• Prospect submits a form, your selected user will get a phone call• Gives the user the option to connect with the prospect by phone (if a phone number is present in Pardot)• Connector is free in Pardot, service is pay as you go
bit.ly• bit.ly pro accounts allow for custom domains. • Example: bit.ly/gadkfj4 => prd.to/gadkfj4• Content, Custom Re-directs, Landing Pages, and Multivariate Testing• Bit.ly will give custom reports and QR codes. Click on chart icon to the right of the bit.ly URL to access• Great for social media
Social Lookup (FullContact)• Checks prospects for their profile names/links on LinkedIn, Twitter, Facebook, and Klout if the record is public• If social profiles are found, their corresponding icons will be displayed next to the prospect’s name.• Available to be viewed with your CRM!• Included in Enterprise and Ultimate Editions
AddThis• Makes your Pardot emails into social media tools.• AddThis is a social sharing platform and allows people to spread your messaging via Facebook, LinkedIn, Twitter, and dozens of other social networks.• Prospects that click on these links in your message can share the content of your email through their own social media accounts• Included in all Pardot accounts
Jigsaw/data.com• Allows you to select the data provided through data.com and place it into the prospect record.• Once the connector is set up, all your users will have the functionality.• Prospect by prospect basis, allows you to select as much or as little information to populate the prospect record.
Google AdWords & Analytics• Pardot has both Google Analytics and Google AdWords connectors• Google Analytics allows you to pull in the UTM parameters for campaign, medium, source, content, and term• Google AdWords allows you to track prospects who came in through paid search.• Included in all Pardot accounts
LinkedIn• Search for prospects on LinkedIn by their company or name• Does a general search on LinkedIn• Will not bring in any data to Pardot• Free for all Pardot accounts
Webinar Connectors• ReadyTalk, GoToWebinar, and WebEx are webinar providers who we integrate with• Report on registrations and attendance for webinar events• Connector benefits include register for webinar based off form completion actions, records attendance in the prospect activity table• Option to automatically pull in prospects who exist in your webinar account, but not yet in Pardot• Free for all Pardot accounts (requires paid subscription with
GoodData• Business Intelligence connector that pulls in your Pardot data.• The syncing process allows you to slice and dice as you would like.• Also provides the opportunity to set automated reports.• Great GoodData Webinar: http://www.pardot.com/blog/2011/12/webinar-pardot- marketing-analytics/
Eventbrite• Pulls in registration and attendance from events using Eventbrite for registration/ticketing• Can create custom scoring in Pardot to give points for attending or registering for an event• Read Only – Can not use Pardot forms to register for events, must use their registration service• Free with all Pardot accounts
Social Posting• The ability to create social post to the following social networks: • Twitter • Facebook (Group and Individual Accounts) • LinkedIn• Use Pardot tracking to view clicks, retweets,likes, etc.• Can have multiple accounts and choose which to post to• Ability to schedule post for future posts• Free with all Pardot accounts
End of Connectors Course• You have reached the end of Connectors• You will now take a test of what you have learned. You must score greater than 85% to pass this portion of the test.• Good luck!