Your SlideShare is downloading. ×
10 Ways to Elevate Pardot
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

10 Ways to Elevate Pardot

246
views

Published on

Chris Heiden and TJ Gephart's presentation at Elvate 2012: Pardot Annual User Conference

Chris Heiden and TJ Gephart's presentation at Elvate 2012: Pardot Annual User Conference

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
246
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • TIPS - lead qual tips/webinar links
  •   MANAGES ITSELF   Use Case: - Score/Grade Ranges - Type Value - Status Value -Product Interest Dynamic VS Static
  • TIP SHEET: - Edit fields and select the Progressive Tab - Only ask the vital information you NEED first, then ask for the fields you WANT on later form visits
  • TIP SHEET:  - Let them know they need to edit the "Parent" field (ex: Country) Another Example: If you select a specific CRM System, ask a question directly regarding usage of that CRM
  • TIP SHEET - Explain what priority page is since its not required but typically really helpful
  • NOTE: These features are available for all CRMs
  • Transcript

    • 1. 10 Ways to Elevate Elevate PardotChris Heiden TJ Gephart @chris_heiden @tjgephart
    • 2. Score: 356 Score: 57Grade: D Grade: A-
    • 3. 1) Lead QualificationWhy should I use both Scoring AND Grading?• Quickly identify qualified leads• Automate lead routing for qualified lead• Validate the marketing teams efforts• Creates accountability between marketing and sales
    • 4. 2) Dynamic Lists• Automatically manages list association• Great for Drip Programs
    • 5. 3) Progressive Profiling
    • 6. 4) Dependent Fields• Ask questions based upon other responses• Keeps form clean and relevant
    • 7. 5) Page Actions• Automate actions based on specific page view• Use sparingly (important pages only) o Pricing o Demo/Trial Request
    • 8. 6) Search Marketing KeywordsCompetitors
    • 9. 7) Dynamic Content• Relative information based on what you know• Makes page personal Before: (Default) After: (Dynamic)
    • 10. 8) Social Posting• Consolidates social messaging under one roof o Facebook, LinkedIn, Twitter• Built-in reporting• Automatic tracking for sales insight
    • 11. 9) CRM Integration** Have latest version installedA) Prospect Fields (Score, Grade, URL, etc)B) Prospect Activities
    • 12. 9) CRM IntegrationC) CRM listsD) Social Data
    • 13. 10) Connectors Events & Webinars Others
    • 14. Questions???
    • 15. Contact Information Chris Heiden TJ Gephart Channel Manager Implementation Managerchris.heiden@pardot.com tj.gephart@pardot.com @chris_heiden @tjgephart #Pardot2012 Tweet nice things!

    ×