Setzer Group Boston                      Providing Strategic Support in International                      Enrollment and ...
Company OverviewProviding services to support the Higher Education building blocks                                   Enhan...
Company Overview Services across the education value chain                        Admissions                  Program     ...
Company OverviewStrategic value proposition• Understanding of the customer matrix and customer mix within Higher  Educatio...
Company OverviewClient benefits• Greater market presence.• Enhanced strategic competitive advantages in the marketplace.• ...
Company OverviewUnderstanding the graduate Higher Education customer mix              Who                        Why      ...
Company OverviewEnrollment management: a dynamic strategic process                  Total                                 ...
Company OverviewBackground of Principal Consultant and other resources• Camila de Wit, Principal    – With an MBA from Bos...
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Setzer Group Boston About Us

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Presentation deck describing the issues faced by institutions within the graduate management education industry that relate to enrollment management, marketing and communications and career services and placement.

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Setzer Group Boston About Us

  1. 1. Setzer Group Boston Providing Strategic Support in International Enrollment and Career Services ManagementSetzer Group Boston
  2. 2. Company OverviewProviding services to support the Higher Education building blocks Enhanced faculty and instruction Enhanced Increased marketing alumni and support and communi- development cations Enhanced Enhanced Enhanced applicant Career reputation pool and Services & and student Placement visibility quality Setzer Group Boston
  3. 3. Company Overview Services across the education value chain Admissions Program Career Services Alumni • Identify, evaluate • Deliver up to date, • Provide graduates • Provide follow on and attract the high quality and Alumni with the services and support Description best quality academic content best employment to keep graduates candidates • Deliver enhanced opportunities, career engaged and willing to services to maximize advice and other support the institution • Objectives: student experience support services either financially or • increase volume Growth of • Strategic • Career Services otherwise • Alumni Career and quality international Performance Audit function design Services function candidate pool: • Globalization • Best Practices design support geographic focus strategies and Strategic Audit – • Network of networks • Cultural sensitivity process support competitive – global alliances and seminars • Introduction of new benchmarking resources for • Best Practices services to help • Advice and strategies returning Alumni Strategic Audit – maximize the student to target global • Career coaching for Strategic competitive experience Recruiters Alumnisupport areas benchmarking • What is your Value • Delivery of job • Introduction of Proposition? search and career- innovative candidate • International related workshops evaluation techniques recruiting trends – • Alumni ambassador • Advice on managing where are the jobs? support program melt including the use • Career coaching for definition of ambassadors, international students delivery of on campus • Delivery of job search events, quality and career-related candidate contact, … workshops Setzer Group Boston • Effective team • Rankings
  4. 4. Company OverviewStrategic value proposition• Understanding of the customer matrix and customer mix within Higher Education.• Access to global applicants and employer pools.• Quantity and quality applicant pool enhancement.• Effective revenue enhancement strategies.• Integrative approach to Admissions and Career Services.• Ability to impact market perception of a Higher Education programs. Setzer Group Boston
  5. 5. Company OverviewClient benefits• Greater market presence.• Enhanced strategic competitive advantages in the marketplace.• Larger and higher quality applicant pool.• Increased demand.• Increased reputation.• Lower acceptance ratios resulting in higher quality of enrolled students.• Improved revenue generation.• Greater financial stability.• More stable and predictable revenue streams. Setzer Group Boston
  6. 6. Company OverviewUnderstanding the graduate Higher Education customer mix Who Why Primary are the the Impacter Customers ? Customer Buys ? Potential Range of Career Options / Advancement Placement & Curriculum Students Economic Benefits: Short and Long Term Placement Opportunities and Skill Set Placement & Curriculum Graduating Students Value Added of Raw Materials / Inputs Curriculum & (Admissions) (screening and content) Employers The development of an effective Career Services function is critical for long term success in higher management education. Its development enhances customer value as it impacts the candidate’s decision making process. Setzer Group Boston
  7. 7. Company OverviewEnrollment management: a dynamic strategic process Total Admitted Enrolled Applications % % Admissions Conversion Ratio Yield Total Applications is affected by brand image and sales efforts. The Admissions Ratio sets the quality of the class, while the Conversion Yield is only affected by the reputation of the school. Setzer Group Boston
  8. 8. Company OverviewBackground of Principal Consultant and other resources• Camila de Wit, Principal – With an MBA from Boston College, Ms. de Wit brings more than 15 years of experience in Higher Education, consulting and marketing management with a global perspective. – Experience in leading successful global enrollment management initiatives; international MBA recruiting and Career Services design; strategic planning, decision- making and execution within a portfolio of local and global graduate management education programs. – Responsible for driving transformational change within Admissions and Career Services at ESADE Business School in Barcelona, Spain (2003-2010) around a common vision: to achieve the Top 10 position in the Financial Times international MBA ranking. • Ranking results include: - Climbed from #71 in 2004 to #18 in 2009 in the Financial Times worldwide ranking. - Ranked #1 in Europe and #3 worldwide by international recruiters in Business Week, 2008. - Ranked #1 by international recruiters worldwide in the Wall St. Journal, 2006 and 2007. • Other results - Built ESADE Business School’s Career Services from the ground up, attracting 1.500 recruiting companies including brand names such as McKinsey, Goldman Sachs and Johnson & Johnson, serving 1.000+ students and Alumni worldwide. - Increase of up to 65% in Total Applications and 58% in conversion yields worldwide from 2008-2009 allowing a 30% increase of capacity in the Full Time MBA Program. Setzer Group Boston

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