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Top Terms to Know in Social Media
Top Terms to Know in Social Media
Top Terms to Know in Social Media
Top Terms to Know in Social Media
Top Terms to Know in Social Media
Top Terms to Know in Social Media
Top Terms to Know in Social Media
Top Terms to Know in Social Media
Top Terms to Know in Social Media
Top Terms to Know in Social Media
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Top Terms to Know in Social Media

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Top terms to know in social media for Facebook & Twitter. For both the beginner and the pro.

Top terms to know in social media for Facebook & Twitter. For both the beginner and the pro.

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  • 1. Terms to Know in Social Media: Beginners & Pros
  • 2. Twitter For Beginners: Tweet - Each message you send out to your followers through Twitter is called a “tweet.” It works as a verb, as well; you tweet a message. Twitter is one big network for delivering tweets to people, and by fault, tweets are public and searchable. Each tweet must be 140 characters or less or else it won’t be published. New Followers: The total (gross) number of Twitter followers on your account to date. This does not subtract the number of people who have unfollowed you.
  • 3. Twitter For Beginners: Mentions: @replies or @mentions of the Twitter profiles connected to this group over the duration of the report. Retweet: When you see a tweet that you think your followers would be interested in, you can click the “retweet” button to make that tweet appear in your followers’ home pages. DM: is short for “Direct Message,” a tweet-like message sent in private between two Twitter users. DMs are private and do not appear to anyone besides their specified recipients.
  • 4. Twitter For Pros: Interactions: The number of Twitter mentions, Retweets and Facebook stories created for the profiles connected to this Group. Unique Users: The number of people who interacted with the Twitter profiles or Facebook Pages in this Group. Impressions: Combined number of potential users that saw any content associated with the Twitter & Facebook profiles connected to this Group. Post Engagement – Post Engagement is a metric that used to measure a posts effectiveness at engaging a brand’s audience.
  • 5. Twitter For Pros: Filters – Allows you to filter through millions of tweets by searching keywords of interest. Engagement Rate – Twitter engagement rate is the number of replies and retweets divided by a brands number of followers, multiplied by 100. A good engagement level is between 0.5 and 2.0%.
  • 6. Facebook For Beginners: Friend: Your Facebook Friends are the people you connect with (or “Friend”) and share content and updates with on Facebook. Like: You can click the Like link on any Facebook update to show that you like the content. When you Like something, the action appears as an update on your Facebook Wall (see “Wall” below). Messages: Your Facebook Messages are similar to private email messages.
  • 7. Facebook For Beginners: News Feed: Your Facebook News Feed is the continually appended feed of status updates that appears on your Facebook Profile home page. It shows the most recent activities from your Facebook Friends and Facebook Pages that you follow. Notes: Using the Notes feature, you can publish messages in rich-text format Notifications: You can set up your Facebook Profile so you receive email, mobile, or onsite updates when certain activities happen on Facebook. Poke: If you want to get one of your Facebook Friend’s attention, you can “poke” him or her on Facebook.
  • 8. FacebookFor Pros: Interactions: The number of Twitter mentions, Retweets and Facebook stories created for the profiles connected to this Group. Unique Users: The number of people who interacted with the Twitter profiles or Facebook Pages in this Group. Impressions: Combined number of potential users that saw any content associated with the Twitter & Facebook profiles connected to this Group. Organic: The number of times your posts were seen in News Feeds or Tickers or on visits to your Page. These impressions can be Fans or non-Fans. Viral: The number of impressions generated from a story published about your Page (aka from a Page Post, User Post, Mention or Fan as described User Post: The number of impressions generated from user posts to your wall. Page Post: The number of impressions generated from comments on your Page posts. Mention: The number of impressions generated by people who have tagged your Facebook page in a post or comment Daily Mentions – Used whenever a user wants to reference their friend in the message text they enter. For example, mention tagging can be used if someone wants to describe the people in a photo or bring a friend’s attention to something they might enjoy. Engagement Rate – Engagement Rate is a metric that marketers use to measure brands’ effectiveness at engaging their audiences.
  • 9. Thank You @Silverbksocial

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