#1. “Digital Leader:
“”Authored by: Erik Qualman
Bestselling author Erik Qualman explains what modern
leadership means and describes how to be an effective
leader in the digital world. In order to succeed, you need to
adjust your leadership skills to adapt to today's digitally
open world--and you need to start today. Qualman breaks
the process down into five powerful truths you can use to
establish your leadership "stamp“.
Basing his conclusions on a wide range of research and
resources, Qualman provides real-world examples and tips
to help you create a path to success.
Get Noticed in a Noisy World”
“”Authored by: Michael Hyatt
In Platform, Hyatt will teach readers not only how to extend
their influence, but also how to monetize it and build a
sustainable career - by building a platform. It has never
been easier, less expensive, or more possible than right
now. The book includes proven strategies, easy-to-replicate
formulas and practical tips!
Social media technologies have changed everything. Now,
for the first time in history, non-celebrities can get noticed—
and win big!—in an increasingly noisy world.
#3. “Spreadable Media”
Authored by: Henry Jenkins
Spreadable Media maps fundamental changes taking place
in our contemporary media environment, a space where
corporations no longer tightly control media distribution and
many of us are directly involved in the circulation of
content. It contrasts “stickiness”—aggregating attention in
centralized places—with “spreadability”—dispersing
content widely through both formal and informal networks.
Stickiness has been the measure of success in the
broadcast era (and has been carried over to the online
world), but “spreadability” describes the ways content
travels through social media.
“”Authored by: Charlene Li
Corporate executives are struggling with a new trend:
people using online social technologies (blogs, social
networking sites, YouTube, podcasts) to discuss products
and companies, write their own news, and find their own
deals. This groundswell is global, unstoppable, affects
every industry and is utterly foreign to the powerful
companies running things now.
When consumers you’ve never met are rating your
company’s products in public forums (with which you have
no experience or influence) your company is vulnerable. In
Groundswell, Li explains how to turn this threat into an
#5. “Social Media for the
“”Authored by: Brian E. Boyd Sr.
Social Media Is Not a Passing Fad, but an Entirely New Way of
Doing Business. Brands that will thrive from now on are those
with executives that understand the incredible opportunity the
rapidly growing social cloud offers them and commit to
excellence in managing their social media presence. Whether
you like social media or not, feel comfortable with it or not,
engage in it or not, you cannot afford to ignore it because many
of your competitors are using it effectively.
With Social Media for the Executive: Maximize Your Brand and
Monetize Your Business, learn to: Leverage the three C s of
social media success to boost your bottom line!
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