Top 4 Business Books of 2013

226 views

Published on

Silverback Social Selects the top 4 business books of 2013 including titles from David Kerpen, Gary Vaynerchuk, Brian Halligan, Dharmesh Shah & Joe Pulizzi

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
226
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Top 4 Business Books of 2013

  1. 1. #1. “Epic Content Marketing” “”Authored by: Joe Pulizzi “1 of 5 must read books of 2013” - Forbes "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry.
  2. 2. #2. “Inbound Marketing” “”Authored by: Brian Halligan, Dharmesh Shah Amazon.com Best Seller (2009) Traditional "outbound" marketing methods like coldcalling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
  3. 3. #3. “Likeable Social Media” Authored by: Dave Kerpen New York Times And USA Today Bestseller A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before! Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
  4. 4. #4. “Jab, Jab, Jab Right Hook” “”Authored by: Gary Vaynerchuk NY Times Best Selling Book, #1 Book in Web Marketing on Amazon.com Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. Vaynerchuk shows that while communication is still key, context matters more than ever!

×