Silverbacksocial

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Silverbacksocial

  1. 1. •  Presented by, •  Chris Dessi
  2. 2. Agenda = FUN!
  3. 3. 1.  EVERYTHING HAS CHANGED 2.  EVOLVE OR DIE 3.  STOP PUSHING, START LISTENING 4  
  4. 4. EVERYTHING HAS CHANGED 5  
  5. 5. 6  
  6. 6. 7  
  7. 7. 8  
  8. 8. Every two days there every  two  days  there  is   is more information more  informa6on  created  than  between  the   dawn  of  civiliza6on  and  created than between the 2003."  (via   Lee  Odden,  TopRank)   dawn of civilization and 2003." (via Lee Odden, TopRank)
  9. 9. EVOLVE or DIE 10  
  10. 10. STOP PUSHING, START LISTENING 13  
  11. 11. 14  
  12. 12. 12.2  MILLION  VIEWS    
  13. 13. 1.  EVERYTHING HAS CHANGED 2.  EVOLVE OR DIE 3.  STOP PUSHING, START LISTENING 19  
  14. 14. Do  you  know  what’s  cool?   A  million  isn’t  cool  …   A   BILLION  is  cool.    
  15. 15. 1.  COVER IMAGE
  16. 16. Whoopsie
  17. 17. 2. TIMELINE = TEXTURE
  18. 18. TIMELINE
  19. 19. TIMELINE
  20. 20. TIMELINE
  21. 21. 3. TACTICS & FUN
  22. 22. 44  
  23. 23. TIPS & TRICKS
  24. 24. STAND OUT •  On average, companies respond to only 30% of social media fans' feedback. (Source: Factbrowser) Engagement is rare. Stand out – and CARE
  25. 25. Offer a Glimpse Behind the Scenes
  26. 26. Photos & Video ! !
  27. 27. Create Unique/Timely Content
  28. 28. Best Time to Post?
  29. 29. Cheat Sheet
  30. 30. 140 Million Active Users Sending 340 Million Tweets Every Day
  31. 31. How Many Hash Tags Should I Use?
  32. 32. How Long Should My Tweets Be?
  33. 33. How Do I Build A Following?
  34. 34. 65  
  35. 35. S-p-e-l-l it out !
  36. 36. CHEAT SHEET
  37. 37. How Many Tweets Per Day?
  38. 38. When Should I send Tweets?
  39. 39. 17% of the top 1000 search terms on Twitter "churn over" on an hourly basis.  (Source: Twitter) 
  40. 40. Accomplish the great task by a series of small acts. - Tao De Ching IT’S A VAN GOGH PAINTING, REALLY.
  41. 41. AMBIENT AWARENESS
  42. 42. AMBIENT AWARENESS
  43. 43. Thank You! Chris Dessi CEO chrisdessi@silverbacksocial.com @cdessi
  44. 44. Sources •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  Buddymedia.com List of contributing statistics articles: http://www.mediabistro.com/alltwitter/online-time_b22186 http://www.mediabistro.com/alltwitter/twitter-marketinginfographic_b22134 http://www.mediabistro.com/alltwitter/future-socialcustomer_b22111 http://www.mediabistro.com/alltwitter/social-media-consumerservice_b22105 http://www.digitalbuzzblog.com/video-infographic-pintereststatistics-stats-facts/ http://www.mediabistro.com/alltwitter/social-apps-study_b21961 http://www.mediabistro.com/alltwitter/marketers-socialmedia_b21954 http://socialmediatoday.com/davidmeermanscott/493633/ linkedin-4x-better-b2b-leads-facebook-or-twitter-says-hubspot-study http://www.mediabistro.com/alltwitter/pinterest-twitterfacebook_b21888 http://www.mediabistro.com/alltwitter/social-media-businessroi_b22274 http://allfacebook.com/socialbakers-mobile-infographic_b88216 http://www.mediabistro.com/alltwitter/twitter-140-million-activeusers_b19729 http://www.mediabistro.com/alltwitter/social-tv_b22208
  45. 45. Posting on Other Pages
  46. 46. Posting on Other Pages

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