• Presented by,• Chris Dessi
1. EVERYTHING HAS   CHANGED2. EVOLVE OR DIE3. STOP PUSHING,   START LISTENING
EVERYTHING   HAS CHANGED
6
7
8
Less than 20% of  small & medium-   sized businesswebsites have a linkto a Facebook page & fewer have links    to Twitter ...
Evolve or  Die
It’s notall aboutyou, bro.            14
57% want to        Globally,receive a     46% of thosediscount or      with onlinepromotion       access use– Mashable    ...
STOP PUSHING    START  LISTENING        16
12.2 MILLION VIEWS
1. EVERYTHING HAS   CHANGED2. EVOLVE OR DIE3. STOP PUSHING,   START LISTENING
53% of social  87% of Facebook        media users like a brand on   marketers don’t   Facebook – LAB42      measure their ...
Holy shit   .
COVERIMAGE
TIMELINE
TACTICS
OutsideBusinessHours
Don’t overlookthe weekend
Posts that end in a question   have 15%     higher engagement – Buddy Media
WhereWhen    Should   Would How      Who   What
Event           Winner   LikeTake Submit Offer        Post    Comment      Tell Us
The                 Twitteraverage          generatesage of          200 MillionTwitter User      tweets &is 37.3         ...
Holy shit   …   again   .
Tweets containing less than 100characters receive 17% higherengagement than longer Tweets(Source: Buddy Media)
Tweets with one or two hashtagsreceive 21% higher engagement thanthose with three or more hashtags
Twitter nowhas morethan 500Maccounts,with 141.8Min the US- SEMIOCAST
S-p-e-l-l it out  Add images   Add Links<100 characters
8am- 7pm    Short Should I Use?                  1-5                  Tweets                  per Day
“You can’t stop the waves, butyou can learn to surf.” JonKabat-Zinn
Accomplish the great taskby a series of small acts. - Tao DeChing
AMBIENT AWARENESS
AMBIENT AWARENESS
Thank You!          Chris Dessi              CEOchrisdessi@silverbacksocial.com           @cdessi
Sources• Buddy Media – White Paper• Shutterstock
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
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Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference

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The City of New York, The Tomorrow Project, Silverback Social and Vanguarde Consulting Group proudly welcome small business owners to a series of 5 half-day seminars focused on educating small businesses on the fundamentals of social marketing success. These hands-on seminars gave small businesses the tools to get up and running effectively in social marketing and to promote the value of social marketing for small businesses as a whole.

This presentation was given by Chris Dessi, CEO of Silverback Social on each of the five days. Please feel free to download and share this content. All I ask is that you use Silverback Social and Chris Dessi as the source.

All images and statistics are sourced in the presentation, and include a white paper from Buddy Media and statistics provided by FactBrowser.com. Images were provided by Shutterstock.com. Details were shared via a TED Talk give by Clay Shirky and imagery created by Bill Cheswick.

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  • Introduction – you will learn 3 things about social media – 3 things about facebook and 3 things about twitter
  • Four events in the past 500 yrs can be considered revolutionary – 1. Printing press ONE TO MANY2. Telegraph, telephone – ONE TO ONE3.recorded media photos, sound, movies – 4.radio and television SBill Cheswick and Steven North at AT&amp;T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
  • Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&amp;T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
  • Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&amp;T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
  • YOU HAVE TO GO WHERE YOUR CUSTOMERS ARE!!! MARKET to and THROUGH your happy customer! FLIP THE FUNNEL
  • United Breaks Guitars
  • Alexis Ohanian: Mr. Splashy Pants:Reddit – Social News Website – Greenpiece – Humpback Whales – Japanese Gov – Tracking chip – Thoughtful names –79% of the votes, next highest 3% - entire marketing campaign around it. Japanese Gov called off the whaling. LEVEL PLAYING FIELD COSTS NOTHING BE GENUINE- It’s ok to lose control
  • TEXTURE
  • Called the biggestredesign in Facebook’s history, Timeline adds a customizable cover photo and presents a summary of a brand’s history from 1800 onwards, using an algorithm to highlight events that are deemed most significant. Timeline gives brands greater control of their profile and allows them to tell a well-orchestrated story.
  • Call to action Bliss New Norm
  • Bradns that posted outside of business hours had 20% higher engagement rates (Source Buddy Media)_
  • Different dates for different industries…
  • Behind the scenes
  • ONLY USE THE HASH TAG TWICE
  • WHAT IMAGE??
  • WHEN IMAGE?
  • Position yourself as a resource – users will come back to you for information – WHOLE FOODS
  • WHY IMAGE?
  • IDEAS CONCEPTS EMOTION
  • QUOTE FROM BOOK _ LET IT SWELL BEHIND YOU.
  • Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference

    1. 1. • Presented by,• Chris Dessi
    2. 2. 1. EVERYTHING HAS CHANGED2. EVOLVE OR DIE3. STOP PUSHING, START LISTENING
    3. 3. EVERYTHING HAS CHANGED
    4. 4. 6
    5. 5. 7
    6. 6. 8
    7. 7. Less than 20% of small & medium- sized businesswebsites have a linkto a Facebook page & fewer have links to Twitter and LinkedIn – BIAL/KELSEY
    8. 8. Evolve or Die
    9. 9. It’s notall aboutyou, bro. 14
    10. 10. 57% want to Globally,receive a 46% of thosediscount or with onlinepromotion access use– Mashable social media to help make purchase decisions - Nielson
    11. 11. STOP PUSHING START LISTENING 16
    12. 12. 12.2 MILLION VIEWS
    13. 13. 1. EVERYTHING HAS CHANGED2. EVOLVE OR DIE3. STOP PUSHING, START LISTENING
    14. 14. 53% of social 87% of Facebook media users like a brand on marketers don’t Facebook – LAB42 measure their success – Awareness NetworksThe Average age ofFacebook users is Facebook now40.5 years of age - has 1 billionPINGDOM users who are “actively” spending time with the site – Mark Zuckerberg
    15. 15. Holy shit .
    16. 16. COVERIMAGE
    17. 17. TIMELINE
    18. 18. TACTICS
    19. 19. OutsideBusinessHours
    20. 20. Don’t overlookthe weekend
    21. 21. Posts that end in a question have 15% higher engagement – Buddy Media
    22. 22. WhereWhen Should Would How Who What
    23. 23. Event Winner LikeTake Submit Offer Post Comment Tell Us
    24. 24. The Twitteraverage generatesage of 200 MillionTwitter User tweets &is 37.3 1.6 Billionyears of searchage – PINGDOM queries per day -YESMAIL
    25. 25. Holy shit … again .
    26. 26. Tweets containing less than 100characters receive 17% higherengagement than longer Tweets(Source: Buddy Media)
    27. 27. Tweets with one or two hashtagsreceive 21% higher engagement thanthose with three or more hashtags
    28. 28. Twitter nowhas morethan 500Maccounts,with 141.8Min the US- SEMIOCAST
    29. 29. S-p-e-l-l it out Add images Add Links<100 characters
    30. 30. 8am- 7pm Short Should I Use? 1-5 Tweets per Day
    31. 31. “You can’t stop the waves, butyou can learn to surf.” JonKabat-Zinn
    32. 32. Accomplish the great taskby a series of small acts. - Tao DeChing
    33. 33. AMBIENT AWARENESS
    34. 34. AMBIENT AWARENESS
    35. 35. Thank You! Chris Dessi CEOchrisdessi@silverbacksocial.com @cdessi
    36. 36. Sources• Buddy Media – White Paper• Shutterstock

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