What You Need to Succeed in Social Media Today Foundation Center
 

What You Need to Succeed in Social Media Today Foundation Center

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This information was presented Tuesday, November 13th 2012 at the Foundation Centerr. It was catered to help not for profit workers expand fundraising abilities through social media and the Foundation ...

This information was presented Tuesday, November 13th 2012 at the Foundation Centerr. It was catered to help not for profit workers expand fundraising abilities through social media and the Foundation Directory Online.

The Foundation Directory Online is the nation's leading online resource for funding research. It includes over 108,000 U.S. foundations and corporate donors, over 3 million recent grants, and over half a million key decision makers.

Chris Dessi, CEO of Silverback Social and author of "Your World is Exploding: How Social Media is Changing Everything and How You Need to Change with It," will lead you through the implementation practices required to gain market dominance as a nonprofit organization. Chris is an award winning digital thinker, television and radio commentator, author, blogger and public speaker who has worked with Fortune 500 companies and start-ups alike. His expertise on the subject of social media has made him a regular social media expert contributor on Fox Business (Varney & Co.), Fox Evening News, and Good Day New York.

This high-level session gives you the rare opportunity to work directly with Chris. It will build your knowledge of Facebook, Twitter, and LinkedIn and take you and your organization to a much higher strategic level.

After this workshop you will walk away with pragmatic, tangible ideas to make your brand soar using social media.

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  • Introduction – you will learn 3 things about social media – 3 things about facebook and 3 things about twitter
  • Four events in the past 500 yrs can be considered revolutionary – 1. Printing press ONE TO MANY2. Telegraph, telephone – ONE TO ONE3.recorded media photos, sound, movies – 4.radio and television SBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
  • Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
  • Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
  • YOU HAVE TO GO WHERE YOUR CUSTOMERS ARE!!! MARKET to and THROUGH your happy customer! FLIP THE FUNNEL
  • Alexis Ohanian: Mr. Splashy Pants:Reddit – Social News Website – Greenpiece – Humpback Whales – Japanese Gov – Tracking chip – Thoughtful names –79% of the votes, next highest 3% - entire marketing campaign around it. Japanese Gov called off the whaling. LEVEL PLAYING FIELD COSTS NOTHING BE GENUINE- It’s ok to lose control
  • TEXTURE
  • Called the biggestredesign in Facebook’s history, Timeline adds a customizable cover photo and presents a summary of a brand’s history from 1800 onwards, using an algorithm to highlight events that are deemed most significant. Timeline gives brands greater control of their profile and allows them to tell a well-orchestrated story.
  • Call to action Bliss New Norm
  • Bradns that posted outside of business hours had 20% higher engagement rates (Source Buddy Media)_
  • Different dates for different industries…
  • Behind the scenes
  • ONLY USE THE HASH TAG TWICE
  • WHAT IMAGE??
  • WHEN IMAGE?
  • Position yourself as a resource – users will come back to you for information – WHOLE FOODS
  • WHY IMAGE?
  • IDEAS CONCEPTS EMOTION

What You Need to Succeed in Social Media Today Foundation Center What You Need to Succeed in Social Media Today Foundation Center Presentation Transcript

  • • Presented by,• Chris Dessi
  • 1. EVERYTHING HAS CHANGED2. EVOLVE OR DIE3. STOP PUSHING, START LISTENING
  • EVERYTHING HAS CHANGED
  • 6
  • 7
  • 8
  • Evolve or Die
  • 57% want to Globally,receive a 46% of thosediscount or with onlinepromotion access use– Mashable social media to help make purchase decisions - Nielson
  • The top reasons forU.S. email users tounsubscribe from a business or non- profit email subscription are too many emails(69%) and content that is no longer relevant (56%) – Chadwick Martin Bailey 14
  • STOP PUSHING START LISTENING 15
  • 1. EVERYTHING HAS CHANGED2. EVOLVE OR DIE3. STOP PUSHING, START LISTENING
  • 53% of social 87% of Facebook media users like a brand on marketers don’t Facebook – LAB42 measure their success – Awareness NetworksThe Average age ofFacebook users is Facebook now40.5 years of age - has 1 billionPINGDOM users who are “actively” spending time with the site – Mark Zuckerberg
  • Holy shit .
  • COVERIMAGE
  • TIMELINE
  • TACTICS
  • OutsideBusinessHours
  • Don’t overlookthe weekend
  • Posts that end in a question have 15% higher engagement – Buddy Media
  • WhereWhen Should Would How Who What
  • Event Winner LikeTake Submit Offer Post Comment Tell Us
  • The Twitteraverage generatesage of 200 MillionTwitter User tweets &is 37.3 1.6 Billionyears of searchage – PINGDOM queries per day -YESMAIL
  • Holy shit … again .
  • Tweets containing less than 100characters receive 17% higherengagement than longer Tweets(Source: Buddy Media)
  • Tweets with one or two hashtagsreceive 21% higher engagement thanthose with three or more hashtags
  • Twitter nowhas morethan 500Maccounts,with 141.8Min the US- SEMIOCAST
  • S-p-e-l-l it out Add images Add Links<100 characters
  • 8am- 7pm Short Should I Use? 1-5 Tweets per Day
  • “You can’t stop the waves, butyou can learn to surf.” JonKabat-Zinn
  • Accomplish the great taskby a series of small acts. - Tao DeChing
  • AMBIENT AWARENESS
  • AMBIENT AWARENESS
  • Thank You! Chris Dessi CEOchrisdessi@silverbacksocial.com @cdessi
  • Sources• Buddy Media – White Paper• Shutterstock