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How Social Media Changed Everything and Why You and Your Organization Need to Change with It
 

How Social Media Changed Everything and Why You and Your Organization Need to Change with It

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Citrix GotoWebinar by Chris Dessi: Consumers of media are now generators of media. This paradigm shift is essential for businesses and leaders to understand and succeed in social media. ...

Citrix GotoWebinar by Chris Dessi: Consumers of media are now generators of media. This paradigm shift is essential for businesses and leaders to understand and succeed in social media.

Discover how you can harness the power of social media to make money for your organization.

Topic: How Social Media Changed Everything and Why You and Your Organization Need to Change with ItDate: Tuesday, January 28Time: 11 AM (PST) / 2 PM (EST)Speaker: Chris Dessi, CEO, Silverback Social

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  • Four events in the past 500 yrs can be considered revolutionary – 1. Printing press ONE TO MANY2. Telegraph, telephone – ONE TO ONE3.recorded media photos, sound, movies – 4.radio and television SBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
  • Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
  • Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
  • 2009 – Sichuan China – 7.9 magnitude TXTING, PHOTOS , VIDEOS UPLOADING TO QQ – BBC got news of the quake from Twitter – 3 months to admit it had happened - Donation sites etc….
  • One child – DEVISTATION – Schools collapsed - took bribes…
  • Officials lies prostrate…they just wanted it to go away
  • Alexis Ohanian: Mr. Splashy Pants:Reddit – Social News Website – Greenpiece – Humpback Whales – Japanese Gov – Tracking chip – Thoughtful names –79% of the votes, next highest 3% - entire marketing campaign around it. Japanese Gov called off the whaling. LEVEL PLAYING FIELD COSTS NOTHING BE GENUINE- It’s ok to lose control
  • IDEAS CONCEPTS EMOTION
  • Bradns that posted outside of business hours had 20% higher engagement rates (Source Buddy Media)_
  • Different dates for different industries…

How Social Media Changed Everything and Why You and Your Organization Need to Change with It How Social Media Changed Everything and Why You and Your Organization Need to Change with It Presentation Transcript

  • SERVICES + COMPETENCIES
  • 1. 2. 3. 4. 5. Setting the Stage Key Elements for Success Hype vs. Reality Tactics for Success What’s Next?
  • 1. Setting the Stage
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • SERVICES + COMPETENCIES
  • Every two days there is more information every two days there is more information created created than between the dawn of civilization than and 2003." (via Lee Odden, TopRank) between the dawn of civilization and 2003." (via Lee Odden, TopRank)
  • 2. Key Elements for Success
  • 3. Hype vs. Reality
  • Most Businesses Push statuses with no interaction
  • Most businesses have no photos, don’t manage groups and have only partially filled out profiles
  • Most LinkedIn, Faceb ook & Google+ pages don’t synch for unified strategy
  • Most don’t leverage images to convey their story or elicit emotion
  • “You can’t stop the waves, but you can learn to surf.” Jon Kabat-Zinn
  • Most don’t engage in conversation, sha re knowledge, and never pro-actively comment on other pages or accounts
  • Most businesses don’t understand search engine optimization
  • Most businesses have no social media strategy and only 1 point of entry
  • 4. Tactics for success
  • Outside Business Hours
  • Don’t overlook the weekend
  • Posts that end in a question have 15% higher engagement – Buddy Media
  • Where Should When Would How Who What
  • Event Winner Like Offer Take Submit Post Comment Tell Us
  • SERVICES + COMPETENCIES
  • 8am- 7pm Short Should I Use? 1-5 Tweets per Day
  • Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets (Source: Buddy Media)
  • 5. What’s Next?
  • Thank You! Chris Dessi chrisdessi@silverbacksocial.com @chrisdessi