Automotive Ideas


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Automotive Ideas

  1. 1. Auto KIA Dealer<br />B98.5FM is….<br />B98.5FM and <br />Atlanta's exclusive adult contemporary brand<br /> delivering women and the at-work listener in <br />an uncluttered and safe environment<br />Chris D’Emilio WSB-FM<br />1601 West Peachtree Street NE<br />Atlanta, Georgia 30309<br />(404) 897-7546<br />
  2. 2. Research of B98.5FM Listenership:<br />$459 Million Annual Consumer Buying Power – NEW CARS<br />98,500 Weekly Listeners - Household plans to buy any new vehicle next year<br />36% Above Market – Affluent Working Women Income $75K+<br />711,900 Weekly Listeners – Household Income $75K+<br />45% Above Market – Affluent Full Nesters: $75K+, Kids at Home<br />783,900 Weekly Listeners Adults 25-54<br />346,000 Weekly Listeners - Market Value of Owned Home is $300K+<br />
  3. 3. How can B98.5FM help with your Marketing Needs? <br />KEY MARKETING CHALLENGES:<br /><ul><li>Increase sales week to week to reach Monthly Goal (200 Or Bust, 175 Or Die, etc)
  4. 4. Promote the weekly sales for the Fully Re-Designed KIA Sorento Built in West Point, GA
  5. 5. Attract new customers for the Sorento (to Affluent Females & Mother’s of Household)
  6. 6. Promote the industry Leading 10-Year // 100,000 Mile Warranty on all New KIA’s</li></li></ul><li>How can B98.5FM help with your Marketing Needs? <br /><ul><li>MARKETING IDEAS:
  7. 7. Idea #1: Win a Carload of Cash (Dollar Amount Number Guess Contest)
  8. 8. Idea #2: Gas Up & Go (weekend getaway to Savannah, Tybee Island, St. Simons, Chattanooga, etc plus a $100 gas card)
  9. 9. Idea #3: See The Sorento Being Built (at Kia Motors Manufacturing Georgia)</li></li></ul><li>Marketing Idea #1:<br /><ul><li>MARKETING IDEA #1:
  10. 10. Idea #1: Win a Carload of Cash (Dollar Amount Number Guess Contest)</li></ul>Case Study – Actual Recent Results:<br /><ul><li> 555 Total entries – 2 week promotion
  11. 11. 108 Entrants {19.5%} – Yes, want to be contacted by dealership with special offers or purchase incentives
  12. 12. 488 Entrants {87.9%} – Indicate the type of vehicle they currently drive
  13. 13. 206 Entrants {37.1%} – Currently in the market to purchase or lease a vehicle</li></ul>Demo Websites: <br /><br />
  14. 14. Marketing Idea #2:<br /><ul><li>MARKETING IDEA #2:
  15. 15. Idea #2: Gas Up & Go
  16. 16. Purchase a Brand New 2011 KIA Sorento
  17. 17. Win a weekend getaway to Savannah, Tybee Island, St. Simons, Chattanooga, etc
  18. 18. Plus a $100 gas card for the trip</li></ul>**Contest can be hosted online at and include What’s Happening mentions, Station Promo’s (:10), Link & Logo on contest page.<br />
  19. 19. Marketing Idea #3:<br /><ul><li>MARKETING IDEA #3:
  20. 20. Idea #3: See The Sorento Being Built (at Kia Motors Manufacturing Georgia)
  21. 21. Purchase a Brand New KIA Sorento
  22. 22. Take a Full Tour of Kia Motors Manufacturing Georgia, where they fully assemble the Sorento</li></li></ul><li>Your B98.5FM Team<br />Chris D’EmilioPam RobertsHallie Wilson<br />Account ManagerTraffic Manager Sales Assistant<br />Direct: 404-897-7456Direct: 404-897-7554 Direct: 404-897-7576<br />Mobile: 404-358-5992Email: Email:<br /><br />Fax: 404-897-6211Production Trina Amey<br /> Credit/Collections<br />404-897-7337<br /><br />Karyn CerulliDave Clapper<br />General Sales Manager Marketing and Promotions Manager Beth Bowers<br />Direct: 404-897-7545 Direct: 404-897-6224 Director of Marketing Services<br />Email: karyn.Cerulli@Coxradio.comEmail:dave.clapper@coxradio.comDirect 404-897-7472<br />Email:<br />Andrew RuddDan Kearney<br />Director, Client Services VP Market Manager, Sales<br />Direct: 404-897-7511 Direct: 404-897-7486<br />Email: Email:<br />
  23. 23. What Makes B98.5FM Unique?<br />Competition:<br />One of the lowest commercial spot loads in the market with 10 units an hour. This ensures that our advertisers have less competition than on most stations in the market. Also B98.5FM is commercial free from 9am to 10am.<br />Credibility:<br />Cox Radio continues to deliver on it’s promise to WSB-FM listeners of limited talk and a safe environment for the family. <br />Consistency:<br />B98.5FM holds the #2 ranking for non-urban FM stations among A25-54 per Arbitron (4-Book Avg. DEC ‘09-FEB ’10). Over the same ratings periods B98.5FM ranks #1 non-urban station for W25-54 and shows consistent growth and a long-standing connection to Atlanta’s Adults and Women. <br />
  24. 24. Thank you for considering B98.5FM as your Marketing Partner for 2010<br />