Search Engine Marketing For Lists Webinar

Welcome To The

“ Search Engine Marketing For Lists”

Webinar

We’ll Be Getting Started Shortly…

SEM For Lists Webinar

Agenda

How To Increase List Rental Income?

Organic Search

Paid Search

Lists In The Public Domain

Web Site Integration

Sales-Ready Leads

Free Tools

e-mail [email_address] for more information

How To Increase List Rental Income

List Rental Decision Stream What is an Impression?

Search

Analysis

Recommendation

Test

Analysis

Continuation

List Rental Revenue Calculations:

Revenue = (Names / 1,000) x CPM

New Test Orders = Impressions x Click-Through Rate x Conversion Rate

New Continuation Orders = (New Test Orders / TC Ratio) x Mailings Per Year

Therefore…

$ Drivers Are Influenced By

Impressions Online Advertising, Keywords (Key)

Click-Through Rate Increase Relevance

Conversion Rate Improve Data Card Quality

TC Ratio (3.3 to 1)* Refine Selections

Order Size (5M, 20M)* Up Sell

Price ($100/M)* Optimize (PED)**

*Estimates Used For Demonstration Purposes

**Price Elasticity of Demand (PED)

So How Do I Increase List Rental Income?

Answer:

How Do I Increase Impressions?

Increase Frequency (Organic & Paid Search)

Increase Reach (List Research Channels)

And Do It Efficiently?

Web Site Integration (Single Data Card Interface)

Search Engine Marketing (Leverage Optimized Infrastructure)

Organic Search

Your Web Site

Your Data Cards

A pparel buyers B ook buyers C ontinuity D og owners E picurean F ishing enthusiasts G ift givers H igh income I nvestor prospects J ust need a K iplinger L iberal donors M en’s health... List Buyers

Paid Search

Google Example:

Decide on keywords

Get cost estimates

You decide on your budget

You decide the CPC* threshold

Pay only if someone clicks your ad

Go to http://adwords.google.com

*Cost-per-click

Lists In The Public Domain

Public Domain (Growing!!!)

List Management Company Web Sites

The Direct Marketing Association List Search

Direct Magazine List Finder

Multi-Channel Merchant List Finder

Salesforce.com Lead Finder

NextMark Free List Search

Kodak Free List Search

Private Domain

Marketing Information Network (mIn), NextMark, SRDS

Proprietary List Research Systems (Data Feeds)

Web Site Integration

Your Company’s Web Site(s)

DMA List Search

Direct Magazine List Finder

Multi-Channel Merchant List Finder

Salesforce.com Lead Finder

NextMark Free List Search

NextMark Research Users

NextMark Order Entry Users

mIn Updates

SRDS Updates

Add Search Engine Optimization & Web Analytics To Your Site…

Sales Ready Leads 2,136 Leads For January 2008 Alone! All From The Public Domain!

Free Tools

MarketMax Standard Edition (MMSE)

http://www.nextmark.com/mmse/

List Search Portals

http://lists.the-dma.org/

http://directmag.com/resourcecenter/listfinder/

http://multichannelmerchant.com/toolbox/listfinder/

http://lists.nextmark.com/

Articles on Search Engine Marketing For Lists

List Insider (January 2008), Target Marketing Group

2008 Essential Guide, DM News

NextMark BLOG

http://nextmark.typepad.com/blog

ROI Calculators

Contextually Targeted Advertising

http://www.nextmark.com/cta

MarketMax Professional (MMPro)

E-mail sales@nextmark.com

Leads Conversions

http://www.nextmark.com/leads/

Sign Up Today For A Free Audit

20 Minute Data Card Audit

&

20 Minute LM Web Site Audit

E-mail [email_address]

Or call (603) 643 – 1307 x. 110

NextMark, Inc.

Search Engine Marketing For Lists Webinar

2 comments

Notes on slide 1

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