Brand promise-commitment you make to prospects and customers .
Brand attributes-include all the unique ways you deliver your brand promise . These comprise the feature set that describes the customer’s experience with your company
Brand personality-describes the human characteristics people experience when they encounter your brand .
Brand building techniques Brand building revolves around 7 aspects, as shown in the Image to the left.
The major customer acquisition techniques - online and offline
Major online advertising formats
What is ad serving ?
Ad serving describes the technology and service that places advertisements on web sites.
Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.
Two techniques used to improve the targeting of online ads
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.
The advertisements themselves are selected and served by automated systems based on the content displayed to the user
Behavioural advertising or behavioural targeting can be used by Online publishers or internet marketers to increase the effectiveness of campaigns. Two techniques used to improve the targeting of online ads (cont.)