Adaptive ContentShow & Tell    #AustinContent
First:A few disclaimers.
#1:This shit is really hard.
#2:We’re all faking it.
#3:Isn’t that awesome?
Okay, so what is “adaptive” content?
Okay, so what is “responsive” content?
Okay, so what is “future-friendly” content?
Well-structured content is now an essential part ofart direction. Consider how it can flow into a varietyof containers by b...
Blobs vs. Chunks
“We are in a war betweengiant, unstructured blobsof content, and clean,well-structured fields ofcontent that havemetadata a...
Sarah Wachter-Boettcher!“Getting Unstuck: Content Strategy for the Future	  
It isn’t just about mobile.
Mobile exposes theunderlying issues.
But it also helps us realize     new possibilities.
Example:A tale of two tacos
TacoDeli.com	  
TacoDeli.com	  
TorchysTacos.com	  
TorchysTacos.com	  
You can’t do this without  structured content.
THIS:
IS BUILT WITH THIS:Taco name: Fried AvocadoDescription: Hand-battered fresh avocados fried andserved with vegetarian refri...
But wait, there’s more!
Remember how I said italso “helps you realize new       possibilities”?
WhatisMAVN.com	  
WhatisMAVN.com	  
WhatisMAVN.com	  
But I’m not a restaurant, my   content doesn’t break    down to tortillas and  sauces. What can I do?
Find your chunks.
“The challenge is figuring out how to decompose a site full of inflexible HTML blobs into discrete, bite- sized fields.”- Jef...
SOURCES	  	  Ge#ng	  unstuck:	  Content	  strategy	  for	  the	  future	  Sara	  Wachter-­‐Boe-cher	  h-p://www.slideshare...
SOURCES	  	  Deblobbing	  your	  chunks:	  Building	  a	  flexible	  content	  model	  Jeff	  Eaton	  h-p://www.lullabot.com...
Adaptive Content Show & Tell - Austin Content
Adaptive Content Show & Tell - Austin Content
Adaptive Content Show & Tell - Austin Content
Adaptive Content Show & Tell - Austin Content
Adaptive Content Show & Tell - Austin Content
Adaptive Content Show & Tell - Austin Content
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Adaptive Content Show & Tell - Austin Content

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Intro talk to kick off the Adaptive Content Show & Tell at #AustinContent.

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Transcript of "Adaptive Content Show & Tell - Austin Content"

  1. 1. Adaptive ContentShow & Tell #AustinContent
  2. 2. First:A few disclaimers.
  3. 3. #1:This shit is really hard.
  4. 4. #2:We’re all faking it.
  5. 5. #3:Isn’t that awesome?
  6. 6. Okay, so what is “adaptive” content?
  7. 7. Okay, so what is “responsive” content?
  8. 8. Okay, so what is “future-friendly” content?
  9. 9. Well-structured content is now an essential part ofart direction. Consider how it can flow into a varietyof containers by being mindful of their constraintsand capabilities…Highly capable smart devices, simple constraineddevices, interoperable devices and (a whole lot)more are part of our future. Structure and store yourcontent accordingly.
  10. 10. Blobs vs. Chunks
  11. 11. “We are in a war betweengiant, unstructured blobsof content, and clean,well-structured fields ofcontent that havemetadata attached. Weare in a war of Blobsversus Chunks.You all are on TeamChunk. We cannot letthe blobs win.”Karen McGrane“Adapting Ourselves to Adaptive Content”
  12. 12. Sarah Wachter-Boettcher!“Getting Unstuck: Content Strategy for the Future  
  13. 13. It isn’t just about mobile.
  14. 14. Mobile exposes theunderlying issues.
  15. 15. But it also helps us realize new possibilities.
  16. 16. Example:A tale of two tacos
  17. 17. TacoDeli.com  
  18. 18. TacoDeli.com  
  19. 19. TorchysTacos.com  
  20. 20. TorchysTacos.com  
  21. 21. You can’t do this without structured content.
  22. 22. THIS:
  23. 23. IS BUILT WITH THIS:Taco name: Fried AvocadoDescription: Hand-battered fresh avocados fried andserved with vegetarian refried beans, topped with pico,lettuce & cheese. Served with POBLANO SAUCE on acorn tortilla.Vegetarian (Y/N): YesTortilla: Corn, Flour, In a bowlSauces: Diablo, Chipotle, Poblano, Avocado, Tomatillo,Roja, No SauceOptions: No cheese, No pico, Not fried, No beans, NolettuceUpgrades…etc. etc. etc.
  24. 24. But wait, there’s more!
  25. 25. Remember how I said italso “helps you realize new possibilities”?
  26. 26. WhatisMAVN.com  
  27. 27. WhatisMAVN.com  
  28. 28. WhatisMAVN.com  
  29. 29. But I’m not a restaurant, my content doesn’t break down to tortillas and sauces. What can I do?
  30. 30. Find your chunks.
  31. 31. “The challenge is figuring out how to decompose a site full of inflexible HTML blobs into discrete, bite- sized fields.”- Jeff Eaton"Deblobbing your chunks: Building a flexible content model”Lullabot.com
  32. 32. SOURCES    Ge#ng  unstuck:  Content  strategy  for  the  future  Sara  Wachter-­‐Boe-cher  h-p://www.slideshare.net/Saraboe-cher/ge:ng-­‐unstuck-­‐content-­‐strategy-­‐for-­‐the-­‐future    Future-­‐Ready  Content  Sara  Wachter-­‐Boe-cher  h-p://alistapart.com/ar@cle/future-­‐ready-­‐content  Adapting Ourselves to Adaptive ContentKaren McGranehttp://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/
  33. 33. SOURCES    Deblobbing  your  chunks:  Building  a  flexible  content  model  Jeff  Eaton  h-p://www.lullabot.com/blog/ar@cles/deblobbing-­‐your-­‐chunks-­‐building-­‐flexible-­‐content-­‐model    Future  Friendly  Thinking  Futurefriend.ly  h-p://futurefriend.ly/thinking.html    Share  your  thoughts  on  the  Aus@n  Content  Community  page:  h-ps://plus.google.com/u/0/communi@es/100249412284210736273      

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