Well-structured content is now an essential part ofart direction. Consider how it can ﬂow into a varietyof containers by being mindful of their constraintsand capabilities…Highly capable smart devices, simple constraineddevices, interoperable devices and (a whole lot)more are part of our future. Structure and store yourcontent accordingly.
“We are in a war betweengiant, unstructured blobsof content, and clean,well-structured ﬁelds ofcontent that havemetadata attached. Weare in a war of Blobsversus Chunks.You all are on TeamChunk. We cannot letthe blobs win.”Karen McGrane“Adapting Ourselves to Adaptive Content”
Sarah Wachter-Boettcher!“Getting Unstuck: Content Strategy for the Future
IS BUILT WITH THIS:Taco name: Fried AvocadoDescription: Hand-battered fresh avocados fried andserved with vegetarian refried beans, topped with pico,lettuce & cheese. Served with POBLANO SAUCE on acorn tortilla.Vegetarian (Y/N): YesTortilla: Corn, Flour, In a bowlSauces: Diablo, Chipotle, Poblano, Avocado, Tomatillo,Roja, No SauceOptions: No cheese, No pico, Not fried, No beans, NolettuceUpgrades…etc. etc. etc.
“The challenge is ﬁguring out how to decompose a site full of inﬂexible HTML blobs into discrete, bite- sized ﬁelds.”- Jeff Eaton"Deblobbing your chunks: Building a ﬂexible content model”Lullabot.com
SOURCES Ge#ng unstuck: Content strategy for the future Sara Wachter-‐Boe-cher h-p://www.slideshare.net/Saraboe-cher/ge:ng-‐unstuck-‐content-‐strategy-‐for-‐the-‐future Future-‐Ready Content Sara Wachter-‐Boe-cher h-p://alistapart.com/ar@cle/future-‐ready-‐content Adapting Ourselves to Adaptive ContentKaren McGranehttp://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/
SOURCES Deblobbing your chunks: Building a ﬂexible content model Jeﬀ Eaton h-p://www.lullabot.com/blog/ar@cles/deblobbing-‐your-‐chunks-‐building-‐ﬂexible-‐content-‐model Future Friendly Thinking Futurefriend.ly h-p://futurefriend.ly/thinking.html Share your thoughts on the Aus@n Content Community page: h-ps://plus.google.com/u/0/communi@es/100249412284210736273