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Adaptive Content Show & Tell - Austin Content
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Adaptive Content Show & Tell - Austin Content



Intro talk to kick off the Adaptive Content Show & Tell at #AustinContent.

Intro talk to kick off the Adaptive Content Show & Tell at #AustinContent.



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    Adaptive Content Show & Tell - Austin Content Adaptive Content Show & Tell - Austin Content Presentation Transcript

    • Adaptive ContentShow & Tell #AustinContent
    • First:A few disclaimers.
    • #1:This shit is really hard.
    • #2:We’re all faking it.
    • #3:Isn’t that awesome?
    • Okay, so what is “adaptive” content?
    • Okay, so what is “responsive” content?
    • Okay, so what is “future-friendly” content?
    • Well-structured content is now an essential part ofart direction. Consider how it can flow into a varietyof containers by being mindful of their constraintsand capabilities…Highly capable smart devices, simple constraineddevices, interoperable devices and (a whole lot)more are part of our future. Structure and store yourcontent accordingly.
    • Blobs vs. Chunks
    • “We are in a war betweengiant, unstructured blobsof content, and clean,well-structured fields ofcontent that havemetadata attached. Weare in a war of Blobsversus Chunks.You all are on TeamChunk. We cannot letthe blobs win.”Karen McGrane“Adapting Ourselves to Adaptive Content”
    • Sarah Wachter-Boettcher!“Getting Unstuck: Content Strategy for the Future  
    • It isn’t just about mobile.
    • Mobile exposes theunderlying issues.
    • But it also helps us realize new possibilities.
    • Example:A tale of two tacos
    • TacoDeli.com  
    • TacoDeli.com  
    • TorchysTacos.com  
    • TorchysTacos.com  
    • You can’t do this without structured content.
    • THIS:
    • IS BUILT WITH THIS:Taco name: Fried AvocadoDescription: Hand-battered fresh avocados fried andserved with vegetarian refried beans, topped with pico,lettuce & cheese. Served with POBLANO SAUCE on acorn tortilla.Vegetarian (Y/N): YesTortilla: Corn, Flour, In a bowlSauces: Diablo, Chipotle, Poblano, Avocado, Tomatillo,Roja, No SauceOptions: No cheese, No pico, Not fried, No beans, NolettuceUpgrades…etc. etc. etc.
    • But wait, there’s more!
    • Remember how I said italso “helps you realize new possibilities”?
    • WhatisMAVN.com  
    • WhatisMAVN.com  
    • WhatisMAVN.com  
    • But I’m not a restaurant, my content doesn’t break down to tortillas and sauces. What can I do?
    • Find your chunks.
    • “The challenge is figuring out how to decompose a site full of inflexible HTML blobs into discrete, bite- sized fields.”- Jeff Eaton"Deblobbing your chunks: Building a flexible content model”Lullabot.com
    • SOURCES    Ge#ng  unstuck:  Content  strategy  for  the  future  Sara  Wachter-­‐Boe-cher  h-p://www.slideshare.net/Saraboe-cher/ge:ng-­‐unstuck-­‐content-­‐strategy-­‐for-­‐the-­‐future    Future-­‐Ready  Content  Sara  Wachter-­‐Boe-cher  h-p://alistapart.com/ar@cle/future-­‐ready-­‐content  Adapting Ourselves to Adaptive ContentKaren McGranehttp://karenmcgrane.com/2012/09/04/adapting-ourselves-to-adaptive-content-video-slides-and-transcript-oh-my/
    • SOURCES    Deblobbing  your  chunks:  Building  a  flexible  content  model  Jeff  Eaton  h-p://www.lullabot.com/blog/ar@cles/deblobbing-­‐your-­‐chunks-­‐building-­‐flexible-­‐content-­‐model    Future  Friendly  Thinking  Futurefriend.ly  h-p://futurefriend.ly/thinking.html    Share  your  thoughts  on  the  Aus@n  Content  Community  page:  h-ps://plus.google.com/u/0/communi@es/100249412284210736273