Steps to Improve Efficiency and Effectiveness
 Predictor of success is directly related to public
speaking (Guffey & Loewy, 2011, p. 457).
 “Good speakers are not bor...
 What is the purpose? (Guffey & Loewy, 2011, p. 458).
 Understand and know your audience (Guffey & Loewy,
2011, p. 457)....
 “Good organization and intentional repetition” (Guffey
& Loewy, 2011, p. 458).
◦ “Tell them what you are going to say” (...
 Utilize effective imagery (Guffey & Loewy, 2011, p. 463).
◦ Analogies (Guffey & Loewy, 2011, p. 464).
◦ Metaphors (Guffe...
 Look professional (Guffey & Loewy, 2011, p. 464).
 “Be enthusiastic” (Guffey & Loewy, 2011, p. 464).
 “Emphasize ideas...
 Approximately 85% of all knowledge is obtained visually
(Guffey & Loewy, 2011, p. 465).
 “Clarify main points” (Guffey ...
 Multimedia programs have many advantages.
◦ “Stereo sound, videos, and hyperlinks” (Guffey & Loewy, 2011, p.
465).
◦ “Ea...
 Disadvantages of Multimedia
◦ Possible computer incompatibility issues. (Guffey & Loewy,
2011, p. 466).
◦ Computer may h...
 “Memorize significant parts-the introduction, the
conclusion” (Guffey & Loewy, 2011, p. 476).
 Utilize techniques to av...
 During the Presentation
◦ “Begin with a pause” (Guffey & Loewy, 2011, p. 478).
◦ Present first sentence from memory (Guf...
 Guffey, M. E., & Loewy, D. (2011). Business
Communication: Process and Product (7 ed.).
Independence, KY: Cengage Learni...
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Delivering business presentations

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Steps for delivering an effective business presentation.

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Delivering business presentations

  1. 1. Steps to Improve Efficiency and Effectiveness
  2. 2.  Predictor of success is directly related to public speaking (Guffey & Loewy, 2011, p. 457).  “Good speakers are not born.” (Guffey & Loewy, 2011, p. 457).  Conquer your fears with “preparation, organization, audience rapport, visual aids, delivery” (Guffey & Loewy, 2011, p. 457).
  3. 3.  What is the purpose? (Guffey & Loewy, 2011, p. 458).  Understand and know your audience (Guffey & Loewy, 2011, p. 457). ◦ Evaluate “age, gender, education, experience” (Guffey & Loewy, 2011, p. 458). ◦ Learn about the trainee’s background (Guffey & Loewy, 2011, p. 458).
  4. 4.  “Good organization and intentional repetition” (Guffey & Loewy, 2011, p. 458). ◦ “Tell them what you are going to say” (Guffey & Loewy, 2011, p. 458). ◦ “Say it” (Guffey & Loewy, 2011, p. 458). ◦ “Tell them what you have just said” (Guffey & Loewy, 2011, p. 458). ◦ Introduction, body, and conclusion reinforce main idea (Guffey & Loewy, 2011, p. 458).
  5. 5.  Utilize effective imagery (Guffey & Loewy, 2011, p. 463). ◦ Analogies (Guffey & Loewy, 2011, p. 464). ◦ Metaphors (Guffey & Loewy, 2011, p. 464). ◦ Similes (Guffey & Loewy, 2011, p. 464). ◦ Personal anecdotes (Guffey & Loewy, 2011, p. 464).  “Connects you with audience” (Guffey & Loewy, 2011, p. 464). • Verbal signposts (Guffey & Loewy, 2011, p. 464). ◦ Previewing, summarizing, switching directions (Guffey & Loewy, 2011, p. 464).
  6. 6.  Look professional (Guffey & Loewy, 2011, p. 464).  “Be enthusiastic” (Guffey & Loewy, 2011, p. 464).  “Emphasize ideas to enhance points” (Guffey & Loewy, 2011, p. 464).  “Speak extemporaneously” (Guffey & Loewy, 2011, p. 464). ◦ Learn the material (Guffey & Loewy, 2011, p. 464). ◦ Refrain from using notes (Guffey & Loewy, 2011, p. 464).
  7. 7.  Approximately 85% of all knowledge is obtained visually (Guffey & Loewy, 2011, p. 465).  “Clarify main points” (Guffey & Loewy, 2011, p. 465). ◦ Comprehension and retention (Guffey & Loewy, 2011, p. 465). Visual Knowledge
  8. 8.  Multimedia programs have many advantages. ◦ “Stereo sound, videos, and hyperlinks” (Guffey & Loewy, 2011, p. 465). ◦ “Easy to use and transport” (Guffey & Loewy, 2011, p. 466). ◦ “Inexpensive to update” (Guffey & Loewy, 2011, p. 466).
  9. 9.  Disadvantages of Multimedia ◦ Possible computer incompatibility issues. (Guffey & Loewy, 2011, p. 466). ◦ Computer may have a different version of you presentation software. ◦ Tempts user to utilize features that are unnecessary.
  10. 10.  “Memorize significant parts-the introduction, the conclusion” (Guffey & Loewy, 2011, p. 476).  Utilize techniques to avoid “stage fright” (Guffey & Loewy, 2011, p. 477) ◦ “Prepare, rehearse, time yourself, check the room” (Guffey & Loewy, 2011, p. 477-478).
  11. 11.  During the Presentation ◦ “Begin with a pause” (Guffey & Loewy, 2011, p. 478). ◦ Present first sentence from memory (Guffey & Loewy, 2011, p. 478). ◦ “Maintain eye contact” (Guffey & Loewy, 2011, p. 478).  Post Presentation ◦ Provide handouts (Guffey & Loewy, 2011, p. 478). ◦ Encourage questions (Guffey & Loewy, 2011, p. 464). ◦ Reinforce main points (Guffey & Loewy, 2011, p. 464).
  12. 12.  Guffey, M. E., & Loewy, D. (2011). Business Communication: Process and Product (7 ed.). Independence, KY: Cengage Learning.
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