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LinkedIn developing connections & profiles -online
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LinkedIn developing connections & profiles -online


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  • 1. Location: POD 60Phone: (416) 979 – 5177Email: career@ryerson.caHours: Mon – Thu 8:30 am – 6:30 pm/Fri 8:30 am – 4:30 pm
  • 2. Career Development Workshops Get Ready Get Set GO Know yourself and what you Present yourself with style Make your move want• Discover Your Career • The “Wow” Factor: Resumes • Job Search Strategies that Passion & Cover Letters that stand Maximize Results out• Pinpointing Resources for • Interview Techniques that • Leveraging Social Media for Career Planning Land the Job Your Job Search • Grad School Application • LinkedIn: Developing Career Essentials Connections & Effective Profiles • Keep It Pro: Business • Make it a Breeze: Etiquette & Dress Transitioning from School to Work • Don’t Slurp the Soup! Tips for Dining Etiquette Success • Showing Achievements: Crafting an Engaging Portfolio
  • 3. Agenda1. Introduction2. LinkedIn Profile • Complete Profile Requirements • Profile Enhancers3. Networking • 3 Degrees of Separation • Building Connections4. Job Search5. Summary
  • 4. IntroductionWhat is LinkedIn?
  • 5. IntroductionLinkedIn facts and statistics:• Over 200 million members in 200+ countries and 170+ industries• 6+ million Canadian usersFastest growing sector of users?
  • 6. IntroductionLinkedIn facts and statistics:• Users include influencers and key decision- makers• Executives from every Fortune 500 company use LinkedIn• 86 of the Fortune 100 companies have used LinkedIn as a hiring resource
  • 7. IntroductionWhy do professionals use LinkedIn?a) To connect with colleagues and industry trendsb) To network and exchange ideas with other professionalsc) To create a “personal brand”d) All of the abovee) a & b
  • 8. IntroductionWill LinkedIn get you a job? NO
  • 9. LinkedIn Profile8 components to a 100% complete profile: 1. Photo 2. Industry & Postal Code 3. Summary 4. Current Position & Description 5. Two Previous Positions 6. Skills & Expertise (5+) 7. Education 8. Minimum 50 Connections
  • 10. LinkedIn ProfileProfile enhancers:• Headline • Groups• Status Updates • Contact Preferences• Website Link• Twitter• Public Profile URL• Additional Sections• Endorsements• Recommendations
  • 11. LinkedIn ProfileAdditional Tips:• Remember your “personal brand”• Use industry keywords and skills• Keep your profile “fresh”, update frequently• Reposition sections of your profile (as needed)• Change settings to accept InMail• Change privacy settings to “Public”
  • 12. NetworkingLinkedIn uses the concept of 3 degrees ofseparation:  Your “friend” and direct connection  A friend of a friend A friend of a friend… of a  friend!
  • 13. NetworkingBuild your network on LinkedIn:• Add connections • “People” search• LinkedIn Groups • School networks “Be LinkedIn, or be left out!”
  • 14. NetworkingAdditional Tip: XCustomize your messages when connecting with new contacts!
  • 15. Job SearchUsing LinkedIn for job search:• LinkedIn Jobs • Skills & Expertise• Follow companies • “People” search & people • Signal
  • 16. SummaryLinkedIn is the #1 professional social network,and it is an effective tool that can help you:• Create a personal brand• Increase online visibility to recruiters/ employers• Facilitate new connections
  • 17. Connect With Us! Contact Location: POD Phone: (416) 979 – 5177 Email: Hours: Mon. – Thur. 8:30 am – 6:30 pm Fri. 8:30 am – 4:30 pm LinkedIn Profile Advisors